LAURA MULVEYBY NAZMIN JAHAN

LAURA MULVEY’S THEORY ON REPRESENTATION• Mulvey’s theory focuses on the representation of women in music

videos. How in many music videos there is a sexual imbalance where men are dominant. She believes that the audience have to view the female character in the video from the perspective of a heterosexual male. As well as this, she believes that there is a negative representation of women. She also discusses how women are ‘dismembered’ and that only parts of the women’s body is focused on, not the women as a whole, however men are shown as a whole.

EXAMPLE 1:

• Asking Alexandria’s music video for The Death Of Me supports Mulvey’s theory as the female characters are trapped in a vending machine and are almost naked, whereas the band is seen fully clothed.

• https://www.youtube.com/watch?v=Xl1lS6B9pMc e.g. 1:00-1:07

EXAMPLE 2:

• Another example is ATTILA’s video for About That Life. Women are seen dancing sexually, such as ‘twerking’ behind the lead singer and are wearing revealing clothes. The audience is forced to stare at the ladies dancing sexually for example, on 0:25-0:35.

• https://www.youtube.com/watch?v=qLYoJgbybes