LAURA MULVEY

MALE GAZE

The Male gaze is a Laura Mulvey theory. Female characters are sexualized, and

the camera may zero in on female body parts considered sexual, for the

purpose to pleasure/seduce the male audience this is show through all media text. It is exploited in hip pop/rap music videos and in some 15 rated films such

as friends with benefits.

Male audience wish they are Jason Derulo as he is in bed with many women (personal identity)

Red lip stick on women can be used to seduce the male audience as red is seen as seductive colour

Tattoos are see as hot/sexy and wild on women and some man are seduced by this

Woman is only wearing a pink bar which suggest she is half naked and showing skin which make the male audience she her as innocent as pink implies this and she comes cross easy target for a male.

Gold earing/ any kind of jewellery can be used to seduce a man as they will think that if they buy a women a ring made from gold or sliver it an easy way for pleasure as some man think some women are gold diggers

http://www.youtube.com/watch?v=y0V8hDBEVPU

In this scene it is clear that Megan Fox is been used to seek pleasure from the male audience. The music is a clear indication of what Sam wants to do to Megan and that is to make love to her as the lyrics of the song says that. Furthermore the clothes see is wearing the bikini top and mini shorts shows that she is being seductive to try to seduce the male with her body.

Red lipstick is shown as being seductive to the male viewer.

it’s the front cover of the magazine the male audience will not read what's on it or inside it they will just seek pleasure from the picture of the women inside the magazine as they are there to entice them

Hair is well done this is done on purpose so she looks attractive for the male audience

Earrings are used to show she is prestigious and any male will be lucky to have her as she is rich and elegant

Tight clothing is used to show her body to the male audience as they can see her curves

Red lipstick can be used to show love not just to the girl but the beer as well for the male viewers

A women is used her on purpose to offer the male beer as they can not resist beer and can resist a seductive women as she is used attract the males and look like she is giving them a beer

She is shown wearing a bar to show of he body parts to again purposely attract the audience