"launching a new industry – scientific wellness" - mia nease (head of commercial,...
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Creating a new industryScientific Wellness
Determinants of Health in U.S.
60%
30%
10%
Genetics
Behavior & environment Health Care
Steven Schroeder et al. New England J Medicine, 2007
For every person in the US that the 10 highest grossing drugs do help (orange), they fail to improve the conditions of between 3 - 24 people (blue).
1) ABILIFY Schizophrenia
2) NEXIUM Heartburn
3) HUMIRA Arthritis
4) CRESTOR High cholesterol
5) CYMBALTA Depression
6) ADVAIR DISKUS Asthma
7) ENBREL Psoriasis
9) COPAXONE Multiple Sclerosis
8) REMICADE Crohn’s Disease
10) NEULASTA Neutropenia
Schork, Nicholas. Time for one-person trials. Nature. Vol 520. April 2015
Imprecision Medicine
Creating a new industryThe Innovators
6
Lee Hood, MD, PhDWorld renowned scientist, entrepreneur
2014: Creating a new industryTest the Concept – ISBInnovation meets execution
Millions of data points from each individual
Genome(1x)
Lab TestsBlood, saliva
(2x)
Gut Microbiome(1x)
Lifestyle / Quantified Self(Ongoing)
Genome(1x)
Lab TestsBlood, saliva (2x)
Gut Microbiome
(1x)
Lifestyle / Quantified
Self(Ongoing)
DISCOVERYData Integration & Correlations
2014 – Test the Concept
Build and test prototype to:
• Identify transitions
• Test efficacy of coaching
• Establish scientifically validated metrics for wellness
pic
What does wellness mean to you? Travel with my wife
Boost race performance
Avoid what dad died from
Play with my grandkids
Gain strength
I want to feel more confident
Enjoy the moment
Pursue my start-up dream
Lab work
Tracking
Genome
Microbiome
Coach
Dashboard
Community
ActionableRecs
2014 testWhat did we learn?
11
Nutritional Deficiencies
~90%
Transitions Identified (107 individuals)
Chronic Disease Risks
~70%Uncommon Diseases
~5%
BiomarkersMicrobiome
Quantified Self
GeneticsBiomarkers
Microbiome Quantified Self
Genetics BiomarkersMicrobiome
Quantified Self
Genetics
Improvements in labs with behavioral coaching
Cardiovascular Diabetes Inflammation Nutrition50%
55%
60%
65%
70%
75%
80%
85%
90%
95%
100%
Baseline3 months6 months
% ch
ange
in o
ut-o
f-ra
nge
mea
sure
men
ts
Improved by 33%
Improved by 6%
Improved by 12%
Improved by 21%
*29 participant on Statins
Personalized Coaching: OPTIMIZE WELLNESS
MeganAlicia Clayton
2015: Launching a new industry
Scientific Wellness
Innovation, execution and evangelism
Successful Company Launch July 2015
Arivale Business Model
Participant Engagement
• Individuals• Employers
Research Portal IP
Three Elements
1 2 3
Global Leaders Form Scientific Advisory Board
Frances Arnold, PhDCalifornia Institute of Technology
George Church, PhDHarvard Medical School
Jim Heath, PhDCalifornia Institute of Technology
Ed Lazowska, PhDUniversity of Washington
Larry Smarr, PhDUniversity of California, San Diego
Ralph Snyderman, MDDuke University
Bonnie Spring, PhDNorthwestern University
Lee Hood, MD, PhDInstitute for Systems Biology (chair)
Eric Topol, MDScripps Research Institute (uncompensated)
Gil Omenn, MD, PhDUniversity of Michigan
PartnersResearch Partnership• Founded by Leroy Hood, MD, PhD• Expertise in integrating and
modeling systems data• 135 scientists • 4th most impactful scientific
papers globally (SCImago, 2014)
Microbiome Sequencing• Pioneer in translating microbiome
science into novel therapeutics• Microbiome to Medicine initiative• Inflammatory Bowel Disease and
metabolic syndrome research
Metabolomics• Industry’s most comprehensive
metabolomics platform• Developed novel clinical
diagnostic tests for insulin resistance and impaired glucose tolerance
• More than 500 publications
Whole Genome Sequencing• 25 out of 32 FDA approved drugs
in 2014• 21 R&D Sites worldwide• World’s largest chemistry
organization• 100 drugs currently in
Phase I, II, or III
Genome Analysis Partnership• Developed by deCODE genetics• More than 350 publications• 40M validated variants from
350,000 whole genomes• 30X more data than the 1000
Genomes Project
Clinical Assays• World leaders in clinical assays• Serves 85% of physicians and
hospitals in the U.S• Operates thousands of patient
service centers
Proteomics• Innovators in cost-effective ELISA
panels for cardiovascular and inflammatory protein markers
• Partnered with Arivale and ISB for Hundred Person Wellness Project
2016: Launching a new industryScale the BusinessSales, Operations and ongoing innovation
Dashboard brings data to life
Goal: Increase the percent of pioneers who achieve their goals by tracking healthy habits and providing on-demand coaching
Arivale App: FROM BIOLOGICAL TO BEHAVIORAL TRACKING
From “Coach & Me” to “My Community & Me”
Mobile Experience Desktop Experience
Pioneer Engagement
Engaged Pioneers have completed a coaching call or assay in the past 60 days or have an upcoming call scheduled.
Assay Completion %
Blood Draw 1 98%
Blood Draw 2 89%
Blood Draw 3 93%
Other Assays (saliva, fitbit, microbiome) 80%
Total 90%
Arivale Age in Months
Percentage Engaged
1 100%2 100%3 100%4 95%5 95%6 93%7 94%8 93%9 87%
10 94%11 85%
Total 93%
26
Pioneer Satisfaction
Likely to recommend to a friend Satisfied with coaching experience Satisifed with overall experience70%
75%
80%
85%
90%
95%
100%
77%
83%
89%
85%
89%
93%
86%
91%
93%
72%
89%
82%
94%
90%
94%
79%
91%
84%
Pioneer Satisfaction 90-day
Jul 90-day Nov 90-day Jan 90-day Apr 90-day Sabey 90-day Intuit 90-day
Pioneer Attitudinal ResultsStatement
% of Pioneers @ baseline*
% of Pioneers @ Month 6+
% Change
“Overall, I feel my health is on the right track.” 62% 85% 23%
“I feel empowered to do the things I love in life.” 79% 84% 5%
“I feel rundown and don't have much energy.” 24% 9% -15%
“I feel like I've lost control of my life.” 7% 3% -4%
“Lately, I'm unable to concentrate, I lose focus.” 20% 9% -11%
“I'm satisfied with the way I'm living my life.” 58% 77% 19%
“I know how to live a healthy life.” 77% 95% 18%
• Percent who said they “Agree” or “Strongly Agree” with the statement.
Steve’s Success StoryMeasurementA1C
Insulin
Total Cholesterol
LDL-C
HDL-C
Triglycerides
CRP
Vitamin D
1st Blood Draw l 6.5
l 26
l 246
l 137
l 36
l 363
l 5.9
l 27
2nd Blood Draw l 5.9
l 12
l 197
l 115
l 49
l 165
l 3.2
l 37
Genes of Note• APOC3• PPARG• IL-6• AGT• TCF7L2• VDR (2 variants)
“My dad’s 97, I want to make it to 100. I think I have the genes, I know I have the right attitude, and now, with Arivale, I’ve got the plan.”
- Steve
Cindy’s Success StoryMeasurementInsulin
Vitamin D
LDL-C
LDL-P
Triglycerides
IL-8
Glutathione
1st Blood Draw l 16
l 36
l 114
l 1162
l 125
l 52.8
l 654
2nd Blood Draw l 13
l 47
l 91
l 1091
l 105
l 8.6
l 735
Genes of Note• APOC3• PPARG• VDR• GSTP1• IL-6• Lactose Intolerance
“I am down 12 pounds in 4 months and this is the best I’ve ever felt in my life”
- Cindy
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