"launching a new country: lessons learned & mistakes to avoid!" by dion mckenzie, uk...
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LAUNCHING A NEW COUNTRY: LESSONS LEARNED & MISTAKES TO AVOID!
BY DION MCKENZIE
#TFWORKSHOP
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TheFamily
code: lamifasisi
WIFIWIFI
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DISAGREE ON TWITTER!
#TFWORKSHOP
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#TFWORKSHOP
LAUNCHING A NEW COUNTRY: LESSONS LEARNED & MISTAKES TO AVOID!
DION MCKENZIEUK COUNTRY MANAGER
@DIONMCK
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Overview
1. Weebly - our expansion into Europe2. Identify your launch markets3. The mechanics of international 4. Why, when and who
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About
Founded in San Francisco
Online platform for website creation and commerce
38 million users
2015 was a busy year
Carbon European Launch
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1. Identify your launch markets
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LaunchingGoing global
Country selectionActive UsersFurther expansion
$480b
$600b$640b
$42b
$66b
Source: eMarketer October 2014
E-commerce Sales 2016,
by region (projected)
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LaunchingGoing global
Country selectionActive UsersFurther expansion
Mobile usage eCommerce spending
Publish rate
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LaunchingGoing global
Country selectionActive UsersFurther expansion
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2. The mechanics of International
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If your customers don’t understand you, they won’t buy from you
Marty Homlish, Former CMO
“
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The mechanics of Internationalnuts and bolts
TranslationMarketingPaymentsLegal setup
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The mechanics of Internationalnuts and bolts
TranslationMarketingPaymentsLegal setup
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The mechanics of Internationalnuts and bolts
TranslationMarketingPaymentsLegal setup
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The mechanics of Internationalnuts and bolts
TranslationMarketingPaymentsLegal setup
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The mechanics of Internationalnuts and bolts
TranslationMarketingPaymentsLegal setup
Whistle & Bango / Ania & Rosie Douksnow / David & Paul Cmyparis / Hélène & Larissa
UK UK FRANCE
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The mechanics of Internationalnuts and bolts
TranslationMarketingPaymentsLegal setup
1. Can you get paid2. Is it native to your users3. Does it scale with you
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The mechanics of Internationalnuts and bolts
TranslationMarketingPaymentsLegal setup
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The mechanics of Internationalnuts and bolts
TranslationMarketingPaymentsLegal setup
Checkout flow Multi-platformEncourage payments
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The mechanics of Internationalnuts and bolts
TranslationMarketingFurther expansionLegal setup
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3. Why, when and who
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QUESTIONS?
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10 TIPS FOR A KICK-ASS PITCH! BY ANNABELLE ROBERTS FEBRUARY 26TH - 12:30PM
REGISTRATION VIA MEETUP.COM
NEXT EVENT
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SEE YOU SOON!
LOVE.
THEFAMILY.CO___
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