A CASE STUDY INHOW TO MOVE

PEOPLE TOACTION

L A U N C H S T R A T E G Y

We understand the struggle.

J W H Y W R I T E A P H Y S I C A LB O O K I N T H E D I G I T A LA G E ?

Michael has Living Forward available as an audio

book, an ebook, and a print book. Since everyone

talks about digital books, you’d think physical books

are obsolete, Michael says. The truth is ebooks are

only 25% of the market; the other 75% are physical

books. Publishing only in digital format would mean

missing the vast majority of the potential market.

LAUNCHSTRATEGY

WHATPROBLEMARE WESOLVING?

Furthermore, as of now, you don’t really have a chance

to reach any of the major bestsellers lists unless you

publish a traditional book, he adds. The New York

Times has an ebook bestsellers list, but those are really

only for digital editions of physical books. You also

don’t have much chance of getting any major media

unless you publish a physical book, because most of the

gatekeepers in traditional media want to see a print

book.

THREE WEEKS BEFORE THE BOOKOFFICIALLY LAUNCHED, THEY

BEGAN SHARING PRE-LAUNCHVIDEOS. THEY FOLLOWED JEFFWALKER’S PRODUCT LAUNCH

FORMULA. THE BASIC IDEA IS TODO A SERIES OF VIDEOS WHERE

YOU PRESENT REAL, COMPELLING,HELPFUL CONTENT. YOU DO THISTO BUILD TRUST, SO WHEN YOU

ASK PEOPLE TO BUY THEPRODUCT, THEY ALREADY HAVE A

RELATIONSHIP WITH YOU.C O M P A N Y . C O M

THEY CREATED VIDEOS AROUNDTHE THREE QUESTIONS THE BOOK

COVERS:

HOW DO YOU WANT TO BEREMEMBERED?

WHAT’S IMPORTANT TO YOU?

HOW DO YOU GET FROM WHEREYOU ARE TO WHERE YOU WANT

TO BE?

C O M P A N Y . C O M

It’s all building towards driving

sales during launch week,

Michael continues. The way the

bestsellers lists work is they

measure what sells from Sunday

through Saturday at midnight.

The book that has the highest

number of sales during that one-

week period is theoretically

number one in its category.

We offer a range of tasty marketing articles, packed with content to help you succeed and grow your

business into an empire!

WWW.CONTENT-HYDRA.COMF O R T H E F U L L A R T I C L E , V I S I T U S B E L O W