launch llc social media overview
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SOCIAL MEDIA OVERVIEW
Launch-LLC.com Facebook.com/LaunchLLC @kellyjknutson
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FEEL FREE TO TWEET IT,
FACEBOOK IT,
SHARE IT!
Use hashtag #LaunchLLC for the presentation!
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Brief History of Social Media
1997
2002
2003
2004
2005
2011 September November
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Facebook 900 millionTwitter 465 millionLinkedIn 100 millionFoursquare 15 millionPinterest 11.8 million
Let’s Talk Numbers…
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Where Are Consumers Spending Time?
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Demographics
40% Facebook 40% Twitter 60% LinkedIn 20% Pinterest 50% Foursquare
60% Facebook 60% Twitter 40% LinkedIn 80% Pinterest 50% Foursquare
Males Females
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Q1: WHY SHOULD A BRAND USE SOCIAL
MEDIA?
#LaunchLLC
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Visibility & SEO-Connect with potential customers & remain top of mind
Customer Retention-Gives customers the ability to stay updated on company news, product offerings
Customer Service-Allows for quick & easy communication
Why Social Media?
Like
Trust
TryBuy
RepeatCustomer
Cycle
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Brands Work Best With…
Facebook Twitter LinkedIn
Pinterest : Lifestyle brands,
Tourism, Retailers, Food brands, Magazines
Foursquare: Universities, Museums,
Libraries, Cities, Restaurants & Local Shops
Large networks work well for many, if not all…
“Niche” sites, most popular with…
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How do brands choose social media sites?
The “next best thing” business syndrome
Before jumping on board with the shiny new toy they need to ask these questions:
Are our customers here? Does our content work well with this
network? How will we use this network? How will we present our brand?
A MUST monitor & measure!
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Q2: WHAT DO EXECUTIVES EXPECT FROM SOCIAL MEDIA?
#LaunchLLC
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Real World Expectations
“SHOW ME THE MONEY”
Top priorities of CMOs are measurable factors
Achieving or increasing measurable ROI from social marketing programs
Converting social media members, followers, etc., into paying customers
Achieving or increasing measurable lead generation from social marketing programs
1 Traffic from social
media sites
2 SEO ranking
3 Leads
CMO Priorities3 Things Brands Can
Track
*MarketingSherpa LLC, a MECLABS Group Company
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Priority 1 Increasing traffic from social media sites
The more links brands create between social media and other online sources, the more value they add to the brand, which makes it more searchable and grows online exposure.
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Priority 2 Improving SEO ranking through social media
For the most effective long-term SEO strategy, focus on great content, both on a website and across other sites, such as a blog and social media sites, which are off-page SEO sources.
Every new piece of content added supports, strengthens and showcases online visibility, making the web presence stronger as a brand grows bigger.
Keep it FRESH!
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Take note of where Launch Facebook is ranked, over the website.
Google found Facebook to be relevant information when Launch LLC South Bend was searched.
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Competing with numerous businesses in Google search for term Launch LLC.
Made it on page 1 because of website content, and also because of Google+ account.
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Priority 3 Generating Leads
Take social media beyond just chatting
with customers, begin driving leads.
80% of Facebook users want coupons, promotions, discounts
84% of Facebook users are active daily
51% of Facebook users said they are more likely to buy a product since becoming a fan
*Source: Mashable
After spending time creating the relationships with customers and gaining their trust, it is time to start utilizing this channel to develop the buying relationship. .
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INTERACTION IS KEY
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Q3: WHY DO YOU USE SOCIAL MEDIA?
#LaunchLLC
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Why Consumers Use Social Media
A way to share & communicate
Reading celebrity & politician updates
To connect w/ friends, family & brands
Interaction
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Content marketing is communicating with customers
and prospects without selling.
Marketers are not pitching products or services, instead they
are delivering information. The core of this content strategy is
delivering consistent, valuable information to consumers to
ultimately gain their business and loyalty.
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Control has shifted to the end user. What does this mean?
Traditionally business had control over how informationwas consumed. Marketers use to expect consumers to come to websites, read direct mail pieces, or simply
call them for information.
Now we expect to consume information in the way we choose. Such as Facebook, Twitter, YouTube, a blog etc.
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How can brands make it easy for the community to find them?
Social media is so noisy, how do brands become a louder voice?
How Do Brands Build Content?
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Use LOCAL resources!
Facebook Allow related
businesses to post, added benefit- they create content for the brand
Ask to guest post on another business page
Twitter Use local hashtags
#Dayton, #WrightState
Pinterest Open up one board that is
related to the area- allow other businesses or public to post photos from around town
Use local people from the community to help build content,
Ask them for input Allow them to write for the
company, benefit- they will tell all their friends to visit the page to see their posts/photos
COMMUNITY
INVOLVEME
NT
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MAINTAIN engagement!
Use other mediums to drive traffic, important to promote social media presences, don’t forget traditional media
Go Mocial! Cross promote social media using similar marketing channels
Text Launch to 21777 receive mobile
information!
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Q4: WHAT MISTAKES DO BRANDS MAKE WITH SOCIAL
MEDIA ?
#LaunchLLC
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Common Social Media Mistakes
Ignoring social media all together
Not following back To much me,me,me Not humanizing posts
Creating to many profiles
No crisis action plan
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Crisis Action Plan
Inform those involved what is expected & how to handle situations
Include answers to these important questions:
•Who is responsible for reacting ?
•What action is to be taken?
•How do we respond? Publicly or reach out to the individual privately ?
•What time frame do we allow before taking action?
•If action needed from higher level employee, who makes the decision?
•Who is responsible after hours?
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Focus here, user points out company is ignoring posts.
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Company responds quickly after user posts about the incident and asks to get in contact with her directly.
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Social Media Resources
Webinars, Blogs, White papers, Follow experts
Great e-newsletter https://www.smartbrief.com/socialmedia/index.js
p
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www.launch-llc.com
Connect with Kelly
http://www.linkedin.com/in/kellyjknutson
http://www.facebook.com/LaunchLLC
http://twitter.com/kellyjknutson