launch an ebook how to successfully create … · how to successfully create & launch an ebook...

How to Successfully Create & Launch an eBook

Abby Lawson: Just a Girl and Her Blog & Building a Framework

Instagram: @justagirl_abby; Twitter: @justagirlabby

Melissa Viscount: Silhouette SchoolInstagram: @silhouetteschool

Dawn Warnaar: Dawn Nicole DesignsInstagram: @bydawnnicole; Twitter: @bydawnnicole

Getting Started: what do I write about?

How to Successfully Create & Launch an eBook by Abby Lawson, Melissa Viscount, Dawn Warnaar


It’s all about your readers. What do they want?

-Popular Posts-Reader Survey

“What is one area of your life where you have the greatest need right now?”

-Unique Strategy or Routine

Ask Yourself...

What do my Readers, Social Media followers, Emailers ask me most?

What’s Missing from my Niche?

Why Do People Come to My Blog?

What am I an “Authority” on?

Who is my Audience?

blog, social media, email subscribers



Pay attention to your readers’

comments and questions.

Is there something they’re asking about or for that you can turn into an eBook?

Think about current trends.

Is there one you can develop into an eBook?

Why Should I Write an eBook?



-Why creating digital products is my favorite revenue stream

-What eBook writing has done for me/ my family

-Establish your expertise


Blogging as a Business

Having a successful product is a bridge to turn a hobby or part-time blogging into a full-time career.

The opportunities that will potentially come your way from a successful eBook could very turn into a whole lot of pinch-me moments.

Finding Time to Write an eBook



7 Kids

17 books


You’ll never find the time. Make the time.

-Get away.

-Put it on the calendar and stick to it.

-Tweak your blog posting schedule & types of posts.

-You don’t have to write War & Peace.

Make Your Blog Your Business & Make Your Business a Priority

Announce Your eBook(to hold yourself accountable)

Prioritize(get ahead on blog posts)

Schedule Dedicated Time to Write

Hire Help & Get the Mr. on Board!(Assistant, Contributors, Editor, Bookkeeper, Babysitter, Housekeeper)


eBook Creation:

Design Program Options, Format, and

Cost



Programs to Consider

-iBooks Author (Mac)

-Microsoft Word or PowerPoint

-Adobe InDesign / Illustrator

-Google Docs


Designer Cover vs. Self-Designed

Text Doc

Write in OpenOffice - FREE! Easy Text FormatingEasy Photo Placement/Manipulation

Photo Editing in PicMonkeyAbility to Insert HyperlinksExport as PDF



TIP:Keep covers uniform in theme for series (better for Copyright protection & brand recognition)

Covers designed by: Tori Grant, Tori Grant Designs


Self-Designed Covers

Programs: Adobe Illustrator, PhotoshopFormat: PDF

Cost: Time, Commercial Use Fonts/Graphics

Setting the Price



Consider...

-Positioning: Who is your audience?

-Pricing too high vs. pricing too low

-Tiered Pricing


$18- eBook

$32- eBook + Video Tutorials


$25- eBook + Printables

$50- eBook + Printables + Video Tutorials

$75- eBook + Printables + Video Tutorials + Expert Interviews

● Consider the Market

● Ask Other Bloggers What They Value It At

● What Value Does It Add to the Reader?

● Can Buyers Make a Return Investment?


When it Comes to Pricing

$27.99

Reasoning: ● Length

● Peer Bloggers’ Assessed Value

● Nothing Else Like It on the Market

● Buyer’s Previous Investment

● Buyer’s Potential Return



Pre-Sale Period


First Month Sales


Things I Considered:

● Length of the book● The quality

○ Can it be used over and over again?○ Can people get the contents elsewhere?

● Your following○ Does the book fit your niche?

I sell mine for $10-15. I lowered the price I initially planned on but still kept it high enough I can do coupon codes & sales to help promote it.

Selling Platforms, Cart Systems


Gumroad


Features and Points of Interest:● Professional Looking● Simple to Set up● Gumroad App● Paid Weekly● Coupon Codes● Analytics & Tracking● Allows Buyers to Use PayPal● 5% + 25 cents per transaction● Super easy to use Affiliate Program● Integrates with: Website, Twitter, Facebook, YouTube, and Email

Gumroad


Etsy


Features and Points of Interest:

● Widely Used and Trusted● $0.20 per listing + 3.5% of sale price● Simple and Free to Set up a Shop● Etsy Seller App● Coupon Codes● Analytics & Tracking● PayPal and Social Media Integration● Etsy Widgets for use on Website● Reviews...which is a great pro (if they’re good reviews)!● Cha-Ching!

SendOwl


Features and Points of Interest:● Overlay Checkout● Credit Cards via Stripe + PayPal● Paid Immediately● Monthly fee instead of per transaction

(just PayPal + Stripe fees)● Upsell Options● Analytics Provided● Offer Codes● Automatic Affiliate Set Up● Integrates with MailChimp +Zapier


Landing Pages

Instapage example: http://justagirlandherblog.com/framework

http://justagirlandherblog.com/framework

eJunkie: $5/Month Flat Rate


On the Back End

● Integrate with Paypal ● Upload PDF File (ebook)● Set Pricing● Set Download Attempts● Set Expirations● Generate HTML > Insert onto

Blog

On the Front End

Additional Functions

● Run Affiliate Program● Offer Item or Cart Discounts● Refunds● Reset/Re-send expired Links● Detailed Reports

CART SYSTEM

Paypal Payments ProImplements with eJunkie

Accepts: Credit Cards, eCheck, Paypal BalanceIssue Partial or Full Refunds

Look up Transactions

Money Deposited Instantly at Time of Payment

Detailed Reports

Withdraw Money Anytime

$5/MONTH Flat Rate+

Paypal Merchant Fees


Payment Processor


Landing Pages

Include:

● Book Cover● Table of Contents● Point Out What They Get● Reviews● Multi-page Sneak Peek● Several Buy Now Opps● FAQ● Contact Info

Planning the Launch, Promotion, & Marketing


An article in Entreprenuer.com notes that most eBook authors never sell more than 250 copies. Why?

Because too many people write and eBook and expect it to sell itself. It won’t (sadly). The Launch, Promotion &

Marketing are VITAL to your eBooks success.


Grow Your Email List

Perfect Lead Magnet● Email Course● Checklist or Cheat Sheet● Exclusive Tutorial● Sample Chapter

buildingaframework.com/list


Set Up a Landing Page for Your Opt-In

Landing Page Creation Options:● ConvertKit● Instapage (Also Use for Product Landing Page)● WordPress Theme Template


Get the Word Out

Get People to Sign Up● Buttons in Posts (New + Old Related)● Graphics in Sidebar/on Homepage● Social Media● Pin it!● Guest Post● Email Existing List● Periscope Series


Email list comparison

Dawn’s Email Growth:Look what a difference email list size did for sales for each eBook!

eBook One - April 2015● Price: $10 (offered a coupon code making it $8)● Email List Size at release: 1,784● Opening Weekend Sales: $400● First month Sales: $2,888

eBook Three- March 2016● Price: $15 (offered a coupon code making it $10)● Email List Size at release: 15,329● Opening Weekend Sales: $3,020● First Month Sales: $5,542● 6 week Sales: $7030


3 Phases of Marketing

Pre-Launch

● Build Excitement and Anticipation● Announce You’re Writing an Ebook● Give Sneak Peeks on Social Media● Share the Cover Design● Offer Pre-Orders● Get Bloggers In Your Niche to Review It● Build a Landing Page


3 Phases of Marketing

Launch

● Blog Post● Social Media Blitz● Newsletter Updates

Post Launch

● Most Important Marketing to Continue Drive Sales● Where the Passive Residual Comes in

Long-term Sales Strategies

(how to keep selling ebooks)



Long Term Sales & Strategies to Keep Selling

13 Ways to Market Post Launch

1. RARE coupons2. Delayed Affiliate Program3. Prominent eBook Blog Tabs4. Mention It in Popular Blog Posts 5. Banners - blog, newsletter, email signature,6. Milestone Giveaways7. Incentives - Pop up/Top Bar Newsletter Sign up = Book Discount8. Form Combo Deals9. Offer eBook in Paperback

10. Pin It11. Sell on Etsy12. Secure Partners13. Offer Free or Low Cost Updates to Generate More Interest


Update Your Lead Magnet

-Include organic mentions of your eBook

-Continue to drive people to your opt-in

-Make sales in your sleep

an ongoing lead magnet

Example: I wrote a related post called “The Best Markers for Hand-Lettering long before the ebook. It’s #1 in Google results for that search phrase, so I went back in and updated the post. I added several buttons to my ebook.

The “button” is simply an image I created and then linked to the book’s sale page. Do this for every applicable post or write a new one to drive sales!

BONUS INCOME: This post is filled with Amazon Affiliate Links!

Write/update a related post to drive sales organically

Start a Facebook Group“Make generosity part of your growth strategy” -Danielle LaPorte

Drive book sales and Amazon Affiliate Income via a FB Group

Publishing eBooks as Paperbacks


Self Publishing in Print

Set New Pricing

Minor Changes • Remove Hyperlinks• Back Cover & Spine

CreateSpace• Print on Demand• No stock - investment - distribution required• Author Price available• Direct Deposit

Book Deals

Two Main Types of Contracts

Flat Fee

• Flat fee usually paid in parts: signing, per deadline, final submission

Advance + Royalties

• Signing fee and/or Writer Fee + Royalties

Great resource on pricing based on the scope of the job: The Graphic Artist’s Guild Handbook of Pricing & Ethical Guidelines

Q&A


Abbyjustagirlandherblog.com | buildingaframework.com

IG: @justagirl_abby | FB: /justagirlandherblogPinterest/Twitter/Periscope: @justagirlabby

Melissasilhouetteschoolblog.com

silhouetteschoolebook.com | silhouetteplannerstickers.com

FB/IG/Periscope: SilhouetteSchoolPinterest: SilSchoolBlog

Dawndawnnicoledesigns.com

FB/IG/Pinterest/Twitter: @bydawnnicole

launch an ebook how to successfully create … · how to successfully create & launch an ebook...

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