how to successfully launch an app and be noticed

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The process of successfully launching an app and be noticed between the million other apps.

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Page 1: How to successfully launch an app and be noticed
Page 2: How to successfully launch an app and be noticed

Jan Willem Alphenaar (1969)Eindhoven - The Netherlands

Public speaker, writer and blogger

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My phone history

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My tablet history

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Content in this presentation

✓ Origin of apps

✓ Platforms and Apps

✓ Launch and promotion

✓ Tips!

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Where it all started

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Nerd since I was 11 years old

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My  first  computer

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Compu/ng  used  to  be  a  nerd-­‐thing

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My  first  Internet  Experience

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The iPhone 1 had more computing power than NASA usedfor the Apollo Mission

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Watching TV was a social activity

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Hang out from outer space

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Compu/ng  is  no  longer  a  nerd  hobby  -­‐  It’s  a  lifestyle

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We  all  have  the  world  in  our  pocket

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Something special happened in 2007

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This was what the world had been waiting for

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First buyers became heroes

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1 million sold the first weekend!

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5 million sold in first weekend

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Old heroes have died

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Old heroes have died

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A new hero was born

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Apple VS AndroidApple Android

Apps 650.000 600.000

Smartphones 17% 68%

Tablets 68% 30% - groeiend

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56% verwijdert apps die niet

gebruikt worden

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So how to make sure you’re seen?

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It’s split up in three fases

Before Launch

The Launch

After Launch

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Before the launch✓ Describe your target audience

✓ Determine your definition of success

✓ Beta testers

✓ Promo video

✓ Press moment - media event

✓ Sneak preview for media and influencers

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Target audience

✓ Solid definition - demographic en geographic

✓ Media analyses for audience

✓ Questionnaire on website(s)

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What is success?

✓ How many downloads?

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Beta testers

✓ Bloggers

✓ Online influencers

✓ Famous people, industry leaders, artists

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Promo video

✓ Create an Buzz

✓ Create desire and need

✓ Engagement

✓ Build your audience

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Images and screenshot

✓ Crystal and clear

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Press

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Pick your media

✓ Local

✓ National

✓ Global

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Don’t forget the websites and bloggers!

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Pick your moment

✓ Keep the calendar in mind for other events

✓ Good location, time and date

✓ What makes it interesting for the press to visit?

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Sneak preview

✓ Give media and influencers a preview version just before the launch.

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At the launch (party)

✓ Press, bloggers and influencers

✓ Official launch (choose an important person)

✓ Make it a party

✓ Use Google Hangout for live broadcasting

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After the launch

✓ Keep in touch with press and media

✓ User Feedback

✓ Promote using social

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Communicate results

✓ Successes

✓ Numbers of downloads

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Use the users

✓ Testimonials on your site and in the app stores

✓ Listen to the feedback for future developments

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Promote using Social

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Most important is your Launch

And the road towards it And afterwards

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Jan Willem Alphenaar (1969)Eindhoven - The Netherlands

Public speaker, writer and blogger