launch a emea affiliate program (why it’s invaluable)
Post on 14-Sep-2014
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DESCRIPTION
This presentation is from Affiliate Summit East 2013 (August 18-20, 2013) in Philadelphia, PA). Session Description: Helping merchants understand the potential barriers with EMEA (Europe, the Middle East and Africa) affiliates and how to over come those barriers when starting an EMEA affiliate program.TRANSCRIPT
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LAUNCHING AN EMEA AFFILIATE PROGRAMWhy it’s invaluable……
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INTRODUCTION
KC Motamedy Experience: Affiliate and Email Program
Manager for cleverbridge, 5 years. Working in Online Marketing for 9 years. (SEM, PPC, Lead Gen)
Likes: Large Displacement Motors, Cycling, and Camping
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OPPORTUNITY What's the right size affiliate program? What’s the standard EMEA affiliate program
size? What are the key next steps?
Communication Seasonality Approach
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COMMUNICATION Language of
Communication Google Translate?
Type of Communication Phone Call
What works? Email
What's Preferred?
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SEASONALITY Different Countries / Different Opportunities
21 Days of Christmas Value of a Santa Hat?
Understanding Culture The proper way to communicate?
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APPROACH 2 Pronged Approach
Affiliates Identify top selling countries Top Affiliates in those countries
SEO Product Localization Title Tags, Meta Description, URL Pages
Why?