lts emea affiliate program introduction july 14th 2014
DESCRIPTION
LTS EMEA Affiliate Program Introduction - deck used for intro webcast 14th July 2014TRANSCRIPT
Andy LeaPartner Manager EMEALinkedIn21st July 2014
LinkedIn Talent Solutions Affiliate Program: Introduction
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Contents
About LinkedIn Company Vision Member&corporatevaluepropositions
Affiliate Program Overview Why? Opportunities–what’sinitforyou? Commission LeadReferral
Next steps and questions
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About LinkedIn http://press.linkedin.com/about
Network & membership
World’s largest online professional network, more than 300m members in over 200 countries.
Currentlyavailablein22 languages
3m+ CompanyPages
2.1m+ Groups 1.5m uniquepublishers
Member growth
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
32M
300M(9xGrowth)
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Monthly unique visitors
12M
187M(16xGrowth)
As calculated by comScore, Q4 quarterly average for each year, including SlideShare beginning in 2012
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Total annual page views
2B
47B(24xGrowth)
As calculated by comScore, including SlideShare beginning in 2012
Mobile traffic
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
41%(21xGrowth)
<2%
mobile traffic is calculated as a % of LinkedIn member-only unique visitors; calculated using Q4 average for each year
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Our mission is to connect the world’s professionals to make
them more productive and successful.
Jeff Weiner
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Our vision is to create economic opportunity for
every member of the global workforce.
Jeff Weiner
For our membershttp://press.linkedin.com/products
The professional profile of record
Connect all of the world's professionals
Identity Networks KnowledgeThe definitive professional
publishing platform
The professional profile of record
Identity
Connect all of the world’s professionals
Networks
GroupsSlideShare InfluencersPulse
The definitive professional publishing platform
Knowledge
For our customershttp://press.linkedin.com/business-solutions
HirePower half of
all hires
MarketThe most effective way for
marketers to engage professionals
SellThe start of every sales opportunity
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About LinkedInhttp://press.linkedin.com/about
Company Launched5th May2003>IPOMay2011 5,400 full-time employees , HQ in Mountain View California with offices
in 27 cities around the world. Publicallyheldcompanywithdiversifiedrevenuestreams:
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LinkedIn Talent Solutionshttp://business.linkedin.com/talent-solutions/
SaaS & Media solutions: empoweringcorporaterecruitmentteamsandstaffingfirmstohiretherightpeople,moreefficiently.
Disruptive technology: accesstothepassivecandidatehasrevolutionisedanindustry.
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LTS Affiliate Program
Vision Anaffiliateecosystemthatsupportsgrowth(sales)andoffersconsultingserviceswhereLTScannot(customersuccess).
Why? Good people know good people – thepowerofreferralisattheheartofLinkedIn.Bycreatinganaffiliatenetwork,LTSenableswarmreferralsfromtrustedpartners.Thiscommercialfoundation(leadreferral)canbetheplatformforabroaderrelationship.
What’s in it for you?
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What are the opportunities?
Education Lead Referral
Service Partnerships?
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What are the opportunities?
Education
TopromoteknowledgeofLTSsolutionsandconceptsacrossinfluentialconsultingmarkets.
Educationwillhavestandalonevalue-toeducatethewidermarketviaaconsultantnetwork-butwillalsodrivethecommercialaspectsoftheprogram.
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What are the opportunities?
Lead Referral
LTScommissionwhensalesresultfromqualifiedAffiliateleads.
Bymakingappropriateintroductionsandrecommendations,Affiliatesaddextravaluetoclientrelationshipswhilstearningcommission.
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What are the opportunities?
Service Partnerships?
LinkedInareaproductcompany,wedonotsellanyconsultingservices.Ourclientshaveagrowingneedforcomplimentaryconsultingservices.
ThisprogramwillexplorethisareaandactasafeedersystemtoofficialLTSServicePartnerPrograms.
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Effort
Reward
Current focus
Education20%
Lead Referral75%
Service Partnerships?
5%
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Commission Total quarterly closed / won
revenueCommission Example
0 to $10k
$10,001 to $20k
$20,001 to $30k
$30,001 <
5%
7%
10%
12.5%
Total rev = payment$8,000 = $400 (5%)
For illustration purposes only, commission schedules are confirmed in a separate Alliance Agreement
Billing can occur in £ and EUR, Affiliate converts from $ at point of invoiceTotal annual commission in excess of $30,000 is paid at LinkedIn’s discretion
$14,000 = $980 (7%)
$25,000 = $2,500 (10%)
$100,000 = $12,500 (12.5%)
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Commission – talking points Control:
- Can’tcontrolwhenadealcloses- CancontrolpipelineAverage deal cycle: - Enterprise:71 Days - SMB:36 Days Average order value:- Enterprise:$29.9k- SMB:$13.2kPayment terms:- Endofquartersummary- 30daysfrominvoice
Data is for UK & I for the previous 12 monthsAll data is confidential, not to be shared with a wider audience
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Lead Referral
Willthisbevaluableformyclients? Learn: http://business.linkedin.com/talent-solutions Qualify: [email protected] Engage: referleadsviayouruniqueurl(tofollow)
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Lead ReferralQualify:[email protected]
Makedatadrivendecisions:requestdatainsightstoinfluenceprospects
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Services / Advanced Lead Referral Tailored support
Talent Expert / Active Lead Referral Workshop / rep engagement
Social Media Expert Foundational Resources
Education and Collaboration
SupportEngagement level
Online,selfservice. Instructorled,interactivewebcasts Communityengagementeg
dedicatedLinkedInGroup.
Salesrepengagement–dealconsultation,dealshadowing.
Dedicatedsmallgroupworkshopsarrangedaccordingtodemand.
Recruiteraccess AccesstoLMSviaRecruiter Bespoke1to1sessions
Highperformingleadreferrer. Provencomplimentaryservices,
lookingtoexpandengagement.
Consultantwithviablenetworkforleadreferral
ConsultantlookingtounderstandhowtheirservicescomplimentLTS.
Socialmediaexpert,lookingtodiversifyknowledgeORtalentspecialistlookingtodeepenknowledgeandexplorefeasibilityofAffiliateProgram.
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Next steps
Learn: http://business.linkedin.com/talent-solutions Group Webcasts
Qualify: Any client specific questions - [email protected]
Engage: Refer leads, collaborate on opportunities
©2014 LinkedIn Corporation. All Rights Reserved.
Questions?