latest research consumer electronics 2012 now live
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Latest Research: Consumer Electronics 2012 Now Live
Article | 28 May 2012
Euromonitor International is pleased to announce the publication of Consumer Electronics
2012 on Passport. The updated research provides insight into how the global consumer
electronics industry is evolving in a volatile macro environment, while expanded research
coverage now includes the business computer market.
Key category findings
Tablets remains a consumer-driven market, with less than 7% of total sales accounted for by
businesses in 2011. That said, while consumer sales are expected to remain flat over the forecast
period, business demand is predicted to be robust, growing to account for a projected 14% of the
210 million tablet sales in 2016.
■
Laptops remain the productivity tool of choice for businesses, with improvements in terms of
cost, battery life and weight leading to greater rivalry with the increasingly popular tablets.
■
Falling LCD television prices and the transition to digital broadcasting in emerging markets like India
and Brazil are ensuring that sales remain robust. In developed markets, the replacement cycle isalso contributing to positive volume sales growth.
■
Sales of in-car navigation devices are largely dependent on Asia Pacific and Latin America, withthese two regional markets expected to account for a combined 41% of global volume sales by
2016, up from just 23% in 2011. The emergence of a middle-class in markets like China, India
and Brazil is driving sales of economy vehicles with limited factory entertainment and navigationequipment.
■
Key country insights
Japan's drastic decline in terms of television sales is affecting the industry following the end of the
Eco-Points scheme, which gave tax credits on purchases of energy-efficient electronics andappliances. Volume sales of LCD televisions fell by 25% in 2011 and are expected to contract by a
further 30% in 2012.
■
Russia's ascension into the WTO will accelerate market liberalisation, particularly in
telecommunications, and further stimulate growth in consumer electronics as the country
recovers from the slump in 2009. Retail value sales of consumer electronics are expected to grow
by almost 5% in 2012, driven primarily by a 45% increase in volume sales of smartphones.
■
T o p s m a r t p h o n e m a r k e t s i n 2 0 1 2
Euromonitor International
Enhancements
The new research edition includes a number of significant improvements:
1. Computers (business) in volume and MSP terms, 1998-2016
2. Tablets by Operating System (OS), 2010-2013
3. Smartphones by Operating System (OS), 2008-2013
1 . Com p u t e r s s a l e s 2 0 1 1 - 2 0 1 6
Sales of laptops (retail) are expected to remain relatively flat over the forecast period,
with declines in developed markets like Western Europe offset by strong growth in
emerging markets like Brazil and China.
V o l u m e S a l e s o f L a p t o p s 2 0 1 1 - 2 0 1 6
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Euromonitor International
000 units
2 . T a b l et s b y O S 2 0 1 3 3 . S m a r t p h o n e s b y O S 2 0 1 3
Euromonitor International
Company shares - 2011
Apple Inc retained its leadership in smartphones in 2011 with retail sales of 88.5 million
Phones, just a whisker ahead of Samsung Corp by a marginal 2.7 percentage points.However, in 2012, Euromonitor International expects Samsung to benefit from the
popularity of Android and overtake Apple.
Sony Corp continues to struggle, with sales of its LCD televisions declining by 9% in 2011
to some 20.7 million units. As Sony chooses to focus on profitability as part of its “One
Sony” initiative in 2012, its market share is expected to decline further.
Reports
Country reports will be published on a rolling basis from June 2012 onwards, with insight
nto the latest industry trends. Global briefings will also be published on a regular basis
from the same time, giving users a global perspective of the latest trends and
developments in the consumer electronics industry.
Last but not least, Euromonitor International will be rolling out a series of global
company profiles, covering some of the major as well as the up-and-coming electronics
manufacturers. These reports offer detailed assessments of the strengths, weaknesses
and strategies of those in the consumer electronics industry.
For further insight, please contact Wee Teck Loo, Global Head of Consumer Electronics
Research at Euromonitor International, at [email protected]
© Euromonitor International 2014
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