consumer & industrial buying behaviour latest
TRANSCRIPT
![Page 1: Consumer & industrial buying behaviour latest](https://reader035.vdocuments.us/reader035/viewer/2022062400/587f87561a28ab28518b502b/html5/thumbnails/1.jpg)
CONSUMER & INDUSTRIAL BUYING BEHAVIOUR
SUBMITTED BY: SUSHANT LULLAM.F.M 1ST YEAR
GUIDED BY:Dr ANANNYA DEB ROY
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PERCEPTION
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ABSOLUTE THRESHOLD
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SENSORY ADAPTATION
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AMBUSH MARKETING
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EXPERIENTAL MARKETING
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JUST NOTICIABLE DIFFERENCE
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SELECTIVE EXPOSURE
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SELECTIVE ATTENTION
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PERCEPTUAL DEFENSE
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PERCEPTUAL BLOCKING
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THANKYOU