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Last updated: December 2016

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Welcome to Hof University of Applied Sciences!

This prospectus shall help you to choose your lectures and to produce your learning agreement before the mobility. The Learning Agreement must include all the educational components to be carried out by the student at Hof University of Applied Sciences.

The credit system used at Hof University of Applied Sciences is according to the European Credit Transfer System - ECTS.

Exchange students shall choose at least one complete area of specialization and two elective sub-jects. The maximum workload per semester is 30 Credits.

Most lectures for exchange are combined with mandatory lectures for our full time students. This way exchange students will study together with their German study mates.

Content:

1. Overview of lectures 2. Module descriptions 3. Sample learning agreement 4. Contact and further information

THIS STUDY GUIDE IS NOT A CONTRACTUAL DOCUMENT. It is possible that there might still be some changes to the courses by or at the beginning of the semester, or the course schedules might overlap. The final learning agreement plan will be made after your arrival in Hof.

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Structure of Degree Programs:

Bachelor (1st study cycle) 3.5 years including one practical semester

Master (2nd study cycle) 1 - 2 years depending on the course contents

Abbreviations and terms:

SWS: Semester hours per Week. 2 SWS consits of 1,5 hours (90 minutes)

ECTS: Credits according to European Credit Transfer System

Attendance::number of hours scheduled instruction presented to students.

Self Study: number of hours outside of class or nonscheduled preparation work the typical student is expected to complete.

Academic year

1 Semester 1 Semester2 No student exchange

2 Semester 3 Semester 4

3 Semester 5 Semester 6

4 Semester 7 Gradua on

Graduate 2nd cycle semester 1 2nd cycle semester 2 2nd cycle semester 3

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Winter Semester 2016/17 (Oct – Feb) Academic year SWS ECTS

Specialization: Marketing

International Marketing 3 4 5

eCommerce and Social Media 3 4 5

Marketing 2 2 3

Marketing Communications (Master MM) graduate 2 3

Specialization: Finance/Accounting

International Accounting 2 2 3

International Trade and Capital Markets 2 4 5

Introduction to SAP ERP 2 2 3

Specialization: General Management

International Business Mangement, Int. Strategies I 2 4 5

Project Management 2 2 3

Specialization: Law

Business Law and International Contract Law 3 4 5

European Union - History, Institutions and Legal Systems 2, 3 2 3

International Business Negotiations/Contracting 2 2 3

Introduction to Intellectual Property Rights 2 2 3

Introduction to Legal English 2 2 3

Introduction to a Foreign National Law 3 4 5

Specialization: Economics

Current Developments of the Indian Economy 3 4 5

European Economics 2 2 3

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Winter Semester 2016/17 (Oct – Feb) Academic year SWS ECTS

Electives

German Language 2, 3

Crosscultural Communication and Presentation Skills 2 4 5

Business Communication 2 2 3

Anglo-American Negotiations graduate 2 3

Supply Chain Management graduate 2 3

English as a foreign language Different levels 2 - 4 2 - 5 Introduction to Academic Writing and Presentation Skills for Interna-tional Students 2

Facts about Germany: Economy, Politics and Culture 2 2 3

Intercultural Training 2 2 3

Aviation Knowledge and Aviation Management 2 2 3

Academic Writing Skills 2, 3, graduate 1 1

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Summer Semester 2016/17 (Mar – Jul) Academic year SWS ECTS

Marke ng

Industrial Marke ng Management 3 4 5

Market Research graduate 2 3

Finance/Accoun ng

Interna onal Accoun ng 2, 3 2 3

Interna onal Tax 2, 3 2 3

Interna onal Tax and Accoun ng 2, 3 4 5

Finance & Accoun ng in a Mul na onal Business graduate 4 6

Human Resource Management

Human Resource Management and Leadership in India 3 4 5

Managing Human Resources graduate 2 3

Interna onal Human Resources Management graduate 4 6

General Management

Interna onal Business Mangement II, Int. Strategies II 3 4 5

Project Management 2, 3 2 3

Project/Case Study (Interna onal Business Law) 3 2 5

Business Process Management graduate 4 6

Corporate Social Responsibility 3 2 3

Law

Compe on policy and law in the EU 2 2 3

Interna onal Contracts/Contract Dra ing in Interna onal Trade 2 4 5

Introduc on to Legal English 2 2 3

Legal Framework for Global Management graduate 2 3

Economics

European Economics 2 2 3

Interna onal Economic Policy 3 4 5

Interna onal Trade 2 2 3

Macroeconomics 1 4 5

Logis cs

Interna onal Value Chain Management graduate 4 6

Elec ves

German Language 2, 3

Intercultural Training 2 2 3

Interna onal Nego a ng Skills 3 4 5

Anglo‐American Nego a ons graduate 2 3

Nego a ng Skills 2 2 5

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International Marketing

Title of course unit International Marketing Area of Specialization Marketing

Academic Year 3 Attendance 45

Semester hours per week 4 Self Study 105

ECTS 5 Language of Instruction

English

Course Content 1. Motivations of Internationalization and Globalization

2. Strategies of Internationalization and Globalization

3. Strategic International Market Analysis

4. Strategies and Modes of Market Entry

5. International Product Policy

6. International Pricing Policy

7. International Communication Policy

8. International Distribution Policy

9. Practical Project, Case Studies

Learning objectives Students are able to: explain, which strategy of internationalization is appropriate for a spe-cific type of company, explain, which mode of market entry and cultivation is constructive in a specific situation, explain the international characteristics of the marketing mix and to apply them to small practical cases, execute international market analyses, develop market entry und market cultivation strategies.

Requirements none

Literature list Aaker, D. A., McLoughlin, D.: Strategic Market Management, 2010 Backhaus, K., Büschken, J., Voeth, M.: Internationales Marketing, 2003 Bennett, R., Blythe, J.: International Marketing, 2002 Dess, G. G, et.al.: Strategic Management, 2011 Glowik, M., Smyczek, S.: International Marketing Management, 2011 Kutschker, M., Schmid, S.: Internationales Management, 2002 Morschett, D., Schramm-Klein, H., Zentes J.: Strategic International Management, 2010

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eCommerce and Social Media

Title of course unit eCommerce and Social Media

Area of Specialization Marketing




English

Course Content Internet as a medium vs. Internet as a sales channel digital markets und digital goods internet principles: net effects, 4A, data economy, micro marketing, attention economy, crowd-sourcing & collective intelligence (wisdom of the crowd), customer empow-erment & new ways of intermediation, convergence digital marketing mix (digital 4Ps): keywords: long tail, Open Innovation, dynamic pricing on the internet, corporate website, Onsite marketing, SEO/SEA, email marketing, social media, SMO, content driven marketing, marketing automation, lead generation

Learning objectives Students are able to

recognize the essential tasks of online marketing and ecommerce, use the internet as a pro-motional and communication platform as well as a sales channel, identify common business models on the internet, common pricing models for online promotion and ecommerce , reali-ze the relevance of social media for the matters of marketing and in addition for the „global“ situation of a company , understand today's relevant online marketing theories (networks, Web2.0, targeting, explain online reputation management, depict legal restrictions (in Ger-many) basically, develop and adopt strategies in the field of ecommerce and online marke-ting, e.g. the ability to appraise and evaluate actual instruments of ecommerce and online marketing and use them efficiently; the ability to create, implement and evaluate concepts in the field of online marketing and ecommerce, understanding for network effects and “what makes communities tick” and the ability to use this knowledge for further actions

Requirements none

Literature list None, books are usually too old, single sources in the script

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Marketing

Title of course unit Marketing Area of Specialization Marketing

Academic Year 2 Attendance Tbc

Semester hours per week 2 Self Study Tbc


English

Course Content 1.Basic concepts of Marketing 2.Company and market 3.Principles of buyer behavior 4.Introduction to market research 5.Product policy and brand management 6.Pricing policy 7.Communication policy 8.Sales policy 9.Customer relationship management 10.Marketing planning and controlling

Learning objectives Students are able to 1.explain the fundamental tasks and objectives of marketing, 2.identify the principle sources of competitive advantages, 3.calculate and interpret key performance indicators for the description of markets, 4.explain the different buyer behaviour in business-to-consumer-markets as well as business-to-business-markets in its basic guidelines, 5.design simple market research projects, 6.decompose products in their various elements as well as draft a basic product develop-ment process, 7.develop a comprehensive brand and communication strategy, 8.design a distribution concept matched to a certain product, 9.decide on and apply an adequate pricing strategy, 10.develop and evaluate appropriate activities to acquire customers resp. bind them

Requirements none

Literature list Bruhn, M.: Marketing, Grundlagen für Studium und Praxis, Verlag: Gabler. Berekoven, L. u.a.: Marktforschung, Verlag: Springer Esch, F.-R.: Strategie und Technik der Markenführung, Verlag: Vahlen. Kollmann, T.: Online-Marketing, Verlag: Kohlhammer. Kotler, P./Armstrong, G./Saunders, J./Wong, V.: Grundlagen des Marketing, Ver-

lag: Pearson. Kuß, A./Kleinaltenkamp, M.: Marketing Einführung – Grundlagen, Überblick, Bei-

spiele, Verlag: Gabler.

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Marketing Communications

Title of course unit Marketing Communications Area of Specialization Marketing

Academic Year Graduate Attendance Tbc



English

Course Content 1.Communication models and marketing communication. 2.Consumer behavior. 3.S-T-P approach (segmenting, targeting, positioning) 4.Working with moodboards and customer profiling. 5.Working with perceptual maps. 6.Working with agencies (briefing, creative brief, procedure). 7.Analysis of various current or recent campaigns from English speaking markets.

Learning objectives Students are able to… 1.Discuss topics from the field of Marketing Communications using an appropriate vocabula-ry, register and style. 2.Sort customers / potential customers into segments. 3.Create a moodboard and customer profile. 4.Select relevant criteria for perceptual maps and plot competing products on the map. 5.Prepare a briefing for an agency. 6.Research and present a campaign from an Englisch speaking market and evaluate its strengths, weaknesses and success.

Requirements CEFR C1 / C2 (UNIcert III+ level), from 3rd semester (Bachelor) or 1st semester (Master). Completion of UNIcert III with certificate or BW 3 English, grade 2,3 or above or level C1 in placement test.

Literature list Fill, Ch.: Marketing Communications. Brands, experiences and participation. Pear-son, 2013.

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International Accounting

Title of course unit International Accounting Area of Specialization Finance/Accounting




English

Course Content 1.The course starts with an introduction to bookkeeping to make sure that all participants are familiar with the system of double entries and definitions of specific accounting expressions. 2.Following we look at accounting from the perspective of transnational accounting. We exa-mine the differences in national accounting traditions and try to find explanations for those differences. 3.The role of the IASB and the EU within the international harmonization of accounting regu-lation is investigated. 4.Following the IASB framework is applied on basic business transactions in a way that the participants understand the basic ideas of accounting under IFRS. 5.The financial report of Evonik, an international specialty chemicals company, will be inves-tigated, explaining what a balance sheet, a statement of comprehensive income, a cash flow statement and a statement of shareholders’ equity together with the notes is meaning. 6.Following more complex business transactions are analyzed and the basic ideas of diffe-rent accounting standards like IAS 38, IAS 2, IAS 16 in combination with IAS 36 and at last IFRS 9 are developed.

Learning objectives Students are able to 1.understand the system of double bookkeeping entries 2.understand the financial reporting under IFRS 3.recognize which standard covers the respective economic transaction 4.recognize complex economic transactions under IFRS 5.differentiate between transactions either recognized in the income statement or the Other Comprehensive Income 6.analyze financial statements under IFRS

Requirements None

Literature list 1.Alexander/Nobes: Financial Accounting, An international Introduction, 5th edition 2013. 2.Pellens/Füllbier/Gassen/Sellhorn: Internationale Rechnungslegung, 8. Auflage, Stuttgart 2011.

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International Trade and Capital

Markets

Title of course unit International Trade and Capital Markets

Area of Specialization Finance/Accounting




English

Course Content Students are able to I. International Trade: 1.explain the role of international trade in the age of globalization. 2.understand and evaluate the sources and impacts of international trade. 3.specify and evaluate the features and targets of the World Trade Organization (WTO) and the International Monetary Fund (IMF). 4.name and assess exchange rates and risks for companies in the course of exchange rates fluctuations. 5.describe and evaluate analytically exchange rate policy and capital movements. 6.report on all types of trade barriers and their impacts. II. Capital markets: 7.explain the role and importance of capital markets. 8.explain the role and importance of derivative markets based on case studies. 9.Identify boundaries of double-entry bookkeeping, understand value-based management and apply indicators for value-based management (total shareholder return, market value added, market-to-book ratio). 10.explain and understand the importance and value of national and international share and bond markets.

Learning objectives I. International Trade: 1.Comparative advantage among nations, trade theories and statistics. 2.Implications of economic integration and international trade. 3.Exchange rate mechanisms and functions, exchange rate systems 4.Purchasing power parities and case studies. 5.Principles and targets of the world trade organization (WTO) within the global economy. 6.The International Monetary Fund (IMF): Objectives and tools within the global economy. 7.Regional trade agreements; NAFTA, MERCOSUR, APEC, etc. 8.Tariffs and non-tariff barriers to trade II.Capital Markets: 9.Capital markets, market players, and market rules 10.Risk and return 11.Types of financing 12.Due diligence 13.Risk management

Requirements Formal requirements according to the study and examination regulations

Literature list 1.Anderson, K. /Blackhurst, R. (eds): Regional Integration and the Global Trading System, New York 2.Fabozzi, F./Modigliani, F.: Capital Markets, New Jersey 3.Grabbe, J. O.: International Financial Markets, New Jersey 4.Hanson, G.: Harmonisation and International Trade, London 5.Hill, Ch. W. L.: Global Business Today, Boston neuesteAuflage. 6.Hemmer, H./ Wilhelm, R.: Fighting Poverty in Developing Countries, Frankfurt 7.Irwin, Douglas A.: Free Trade under fire, New Jersey 8.Mikic, M.: International Trade, New York

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Introduction to SAP ERP

Title of course unit Introduction to SAP ERP Area of Specialization Finance/Accounting




English

Course Content 1.Introduction to Business Processes and Enterprise Systems 2.Navigation Course in SAP® ERP 3.Business Processes in SAP® ERP

Learning objectives Understanding of different business processes in SAP®-ERP

Requirements None

Literature list Magal, Simha; Word, Jeffrey: Integrated Business Processes with ERP Systems

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International Business Management, International Strategies I

Title of course unit International Business Ma-nagement, Int. Strategies I

Area of Specialization General Management




English

Course Content 1.Introduction in international strategic management, strategic analysis, creating and imple-menting strategies, case studies 2.The lecture focuses on the internationalization of enterprises. In the first approach, it high-lights empirical cases which help to understand the complexity and individuality of internatio-nal business. 3.Furthermore, the lecture deals with leadership and management in international enterpri-ses, strategic organizational design & structure for international operations, multi-level con-cepts of international business & cultural forms, location issues and special topics (global strategy, change & organizational transformation) of the international company. 4.The aim is to give the students the skills and the ability to judge how an international com-pany can analyze, develop, and execute its internationalization, so that the internationality of the company becomes a competitive advantage and therefore can contribute to increase the company's economic value.

Learning objectives Students are able to 1.analyze simple cases strategically and derive appropriate strategies, 2.discuss how companies internationalize and how this internationalization will impact their structure, operations, organizational culture and systems, 3.evaluate different alternative forms and concepts of internationalization, which can contri-bute to the solution of many going-international, multinational and transnational problems, 4.describe some of the concepts of internationalization and their advantages and disadvan-tages and creatively act on the correct concept for a company, 5.analyze and evaluate the overall global strategy of an international business.

Requirements None

Literature list 1.Aaker D. A./ McLoughlin D.: Strategic Market Management, Publisher: Wiley. 2.Assen, M. v./ Berg, G. v.d./ Pietersma, P.: Key Management Models, Publisher: Prentice Hall. 3.Bartlett, A./ Beamish, P. W.: Transnational Management, Publisher: McGraw-Hill. 4.Cavusgil, T./ Knight, G./ Riesenberger, J.: International Business Management, Publisher: Prentice Hall. 5.Dess, G. et. al., Strategic Management, Publisher: McGraw-Hill/Irwin. 6.Ghemawat, P.: Redefining Global Strategy, Publisher: HBS Press

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Project Management

Title of course unit Project Management Area of Specialization General Management




English

Course Content 1.Concepts and methods of project management. 2.Aspects and phases of project management: Importance of project management in business practice and its needs , processes of PM, objectives and scope of projects, scheduling and tasks (WBS – Work Breakdown Structure), time management, cost & budget management, quality management, project tracking, com-munication management, reports, change management, risk management, organizational structures, people management and project completion & closing. 3.‘Soft Skills’ such as team spirit, organizational behavioral techniques, conflict manage-ment, customer focus, networking, collaborative management and self-management.

Learning objectives Students are able to 1.explain the different phases of the project, procedures/processes for project planning, pro-ject documentation, project monitoring & controlling. 2.work in teams and apply the methods of people and project management. 3.take on responsibility for a small project in an operational environment or make a considerable contribution to the success of a project as a valuable member within a larger project team.

Requirements None

Literature list 1.The Portable MBA – Project Management- Eric Verzuh 2.Project Management Professional Study Guide 3rd Edition 3.Lecture Notes

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Business Law and International Contract Law

Title of course unit Business Law and Internati-onal Contract Law

Area of Specialization Law




English

Course Content 1.Basic features of German contract law according to the German Civil Code (BGB) and the German Commercial Code (HGB) 2.Product liability under German law 3.Introduction to Private International Law according to the EU-Rome-I-Regulation 4.Basics of EU Commercial and Trade Law 5.United Nations Sales Law (CISG) and INCOTERMS 6.Basic features of US commercial law, in particular sales law, product liability and employ-ment law

Learning objectives Students are able to 1.grasp German contract law, in particular German sales law and apply it to rather simple cases in an analytical expertise; 2.realise the margins of contractual design under German contract law and make use of these margins; 3.assess and avoid the risks of product liability under German law; 4.determine the law applicable to international facts; 5.assess the effects of EU commercial and trade law on management functions in an inter-nationally operating company; 6.evaluate the applicability and the legal consequences of UN Sales Law and agree on suit-able INCOTERMS; 7.overlook the fundamentals of US commercial law in the field of sales law, product liability and employment law.

Requirements none

Literature list 1.Robbers, Gerhard, An Introduction to German Law, 5th edition 2012, 280 p., ISBN 978-3-8329-7612-5, € 42,- 2.Ackermann, Hans-Christian / Rath, Michael (editors), Busi-ness Law in Germany, 2012, 342 p., ISBN 978-3-941389-15-1, € 98,–

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Eurpean Union—History, Institutions and Legal Systems

Title of course unit European Union—History, Institutions and Legal Sys-tems


Academic Year 2,3 Attendance Tbc



English

Course Content Fundamentals of the law, the economic constitution and the history of European in-tegration: economic relevance of European integration for Germany, history of the EU, other actors of European integration, institutional system of the EU, characteris-tics of EU law, law making by the EU, judicial review by the European Court of Jus-tice, Internal Market, the four freedoms, competition law, the euro currency and the European Central Bank, enlargement of the EU

Learning objectives Understanding the impact of EU law and the EU Internal Market on the European economy

Requirements None

Literature list Klaus-Dieter Borchardt, The ABC of European Union law, 2010 --> to be download-ed under: http://bookshop.europa.eu/en/the-abc-of-european-union-law-pbOA8107147/

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International Business Negotiations/ Contracting

Title of course unit International Business Negotiations/Contracting


Academic Year 2 Attendance

Semester hours per week 2 Self Study


English

Course Content The first part of this course is dedicated to raising cultural awareness. We will discuss the theories of Geert Hofstede, Edward T. Hall and Fons Trompenaars. After a brief overview over different forms of doing international business, we shall adress negotiation tactics and practice negotiations. Special emphasis is placed on the impact cultures have on negotiation styles and business.

Learning objectives insight into negotiation skills in an international and intercultural context

Requirements None

Literature list None

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Introduction to Intellectual Property Rights

Title of course unit Introduction to Intellectual Property Rights





English

Course Content The students understand the basics and fundamental principles of Intellectual Property Rights. They are enabled to analyse and apply these principles in basic cases.

Learning objectives Having participated in the course the students have gained basic knowledge about the differ-ent intellectual property rights and the system of protection against infringements in Germa-ny and Europe.

Requirements none

Literature list www.wipo.org; www.dpma.de

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Introduction to Legal English

Title of course unit Introduction to Legal English





English

Course Content Building knowledge and understanding of legal English taking into consideration the particu-larities of the Common law

Learning objectives The students know the basic features of the Common law. They acquire knowledge of Eng-lish legal terminology with special reference to contracts. The students are able to under-stand, revise and draft typical and practice-related contract terms in English even taking into consideration particularities of the Common law.

Requirements None

Literature list None

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Introduction to a Foreign National Law

Title of course unit Introduction to a Foreign Law





English

Course Content Introduction to the history and development of a Foreign National Law Overview over the sources of a Foreign National Law with special focus on contract law Introduction to the investment law of a foreign country Introduction to the intellectual property law of a foreign country

Learning objectives Students 1.know the basic concepts and principles of the history and development of a For-eign National Law 2.know different sources of law of a foreign country and have a basic understanding of the underlying legal system 3.are familiar with practice-relevant types of foreign investment and the protection of intellectual property in a foreign country. are able to detect typical problems of a foreign investor, to develop independent so-lutions and present them in small groups.

Requirements Good knowledge of the English language

Literature list Will be announced during lectuer

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Current Developments of the Indian Economy

Title of course unit Current Developments of the Indian Economy

Area of Specialization Economics




English

Course Content 1.Overview over the investment climate, forms of business organizations and business prac-tices. 2.Country’s commercial climate as well as the fact that this climate is continuously evolving. 3.New government’s visions which include taking all possible measures to revive the Indian economy - New government’s "Make in India" campaign. 4.Aspects of the modern Indian economy: (1) Introduction - geographical profile, demographical profile, political profile and economic profile; (2) Evolution of the Indian economy; (3) Economic reforms - structural, ease of doing business in India and FDI; (4) Key sectors - an overview; (5) Entry options in India; (6) India and the global economy; (7) Tax structure in India - an overview;

Learning objectives Students are able to 1.discuss the geographical, demographical and political landscape and their impact on the Indian economy; 2.understand the evolution of the Indian economy from the time of Independence in 1947 until modern days; 3.explain the economic reforms required to unleash the full potential of the Indian economy and its entrepreneurs; 4.describe the composition of the Indian economy - organized sectors, unorganized sectors and associated industry segments; 5.explain the entry options and hurdles for developing the Indian market; 6.understand fundamentally the Indian taxation system in its complexity.

Requirements none

Literature list 1.Vorlesungsmanuskript 2.Doing Business in India - Ernst & Young; Indian Economy - Ramesh Singh (McGraw Hill Education) 3.Indian Economy – Ramesh Singh (McGraw Hill 6th Edition)

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European Economics

Title of course unit Euroean Economics Area of Specialization Economics




English

Course Content 1 .EU History, 2. EU Institutions and the integration process. 3. Main economic sectors in the EU. 4. Investment climate in the EU. 5. Decentralized Fiscal policy in the EU, 6. Common monetary policy in the EMU and its implications for member states, 7. Common Trade and environmental policy in the EU. 8. Tax burden of corporations within the EU .

Learning objectives Students are able to 1.understand and describe the process of European integration 2.realize and describe the details of economic integration, European markets and institu-tions. 3.report on and evaluate how economic and social integration pose a challenge for member states. 4.describe and assess the common European policy and its fields 5.explain and illustrate the impact of the European monetary union.

Requirements none

Literature list 1.European Integration Author: George Agiomirgianakis, Athina Zervoyianni, George Argiros Publisher: Palgrave Macmillan, 2.Economics and Politics of an Enlarged Europe Author: Carlo Altomonte, Mario Nava Pub-lisher: Edward Elgar, 3.The Central and Eastern European Countries and the European Union Author: Michael Artis, Anindya Banerjee, Massimiliano Marcellino (Eds.) Publisher: Cambridge University Press. 4.The Economics of European Integration Author: Richard Baldwin, Charles Wyplosz, Pub-lisher: McGraw-Hill Publishing. 5.An Economic History of Twentieth-Century Europe: Economic Regimes from Laissez-Faire to Globalization Author: Ivan T. Berend Publisher: Cambridge University Press.werden

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German as a foreign language

Title of course unit German as a foreign langu-age

Area of Specialization Elective

Academic Year 2,3 Attendance 45



English/German

Course Content Vocabulary, Grammar, writing skills, Reading, Oral Interaction

Learning objectives Students learn to understand and use familiar everyday expressions and very basic phrases aimed at the satisfaction of needs of a concrete type, to introduce him/herself and others and to ask and answer questions about personal details such as where he/she lives, people he/she knows and things he/she has and to interact in a simple way provided the other per-son talks slowly and clearly and is prepared to help.

Requirements Entry Level Test, Online Registraition via Hof University´s Languge Center

Literature list Studio d, Cornelsen

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Crosscultural Communication and Presentation Skills

Title of course unit Crosscultural Communicati-on and Presentation Skills





English

Course Content Presentation Skills:1. Setting up and delivering a well-organized, dynamic and memorable power point presentation based on business-related, cross-cultural issues.2. Incorporating theories and skills of making effective presentations in individual speaking assignments.3. Eliminating deficiency in individual presentations techniques.4. Skills and techniques that help raise students’ confidence and ease anxiety with presenting in a foreign language.5. Elevating students’ verbal and non-verbal communication skills.6. Using various rhetorical devices including stories, examples, data, and other sources to support and enliven presen-tations.7. Critical delivery skills of physical presence, vocal resonance and distinctive lan-guage.8. Identifying and applying culture-specific presentation skills and styles.Cross-cultural Communication Skills:1. Overview and analysis of different meanings and dimen-sions of "culture".2. Description and analysis of the impact of culture on business practice in a number of selected countries/regions (Europe, Southeast Asia, US, Latin America).3. High-context vs. low-context communication.3a) Direct versus indirect form of communication3b) Importance of non-verbal communication4. The various aspects of ‘face’ in business com-munication.4a) Face’ – the social currency in relationships4b) The importance of ‘face’ in management-staff relations4c) The importance of ‘face’ in negotiations4d) How to handle conflictive situations with staff and clients.5. Effective training and learning approaches across cultures6. Hierarchy, delegation and management control - How leadership differs across cultures.7. Motivation and performance feedback8. Strategies for managing interna-tional teams and projects.9. Communicative strategies for culture-specific negotiation styles.10. Ethical dilemmas and social responsibility facing firms in different cultures.

Learning objectives Presentation Skills: By the end of this course students will be able to1. better open; struc-ture and end their presentations.2. understand the importance of creating and maintaining audience connection and use critical action steps to keep their audience involved and responsive.3. employ critical delivery skills of physical presence, vocal resonance, and dis-tinctive language.4. manage to design and integrate audio/visual materials.5. deal with con-flict and criticism from their audience.Cross-cultural Communication Skills:By the end of this course students1. develop an understanding of how cultures differ in their approaches and attitudes to basic business variables, including time, planning, communication style, team leadership, trust, and relationship building. 2. adopt the required skills and mindset to mana-ge, operate and interact in a multi-cultural work environment.3. are able to identify cross-cultural issues and demonstrate their ability to address and manage these issues in an in-ternational business environment.4. have improved their skills to identify and deal with po-tential conflictive situations.5. can filter out adequate culture-specific learning and training methods.6. have refined their skills to better interact cross-culturally with business partners, customers and suppliers.7. have refined their skills to culturally translate business goals and strategies into other cultural business settings through the analysis of cross-cultural busi-ness scenarios and case studies.

Requirements CEFR B2—C 1

Literature list 1. Speaking Globally; Elizabeth Urech; ISBN 09717615152. Discussing in English; Reclam Fremd-sprachentexte; ISBN 078-315019715 8 3. Interkulturelle Wettbewerbsstrategien; Christian Scholz; ISBN 978-3 825239930 4. Management Worldwide; David J. Hickson & Derek S. Pugh; ISBN-13: 978-01410060315. Riding the Waves of Culture; Fons Trompenaars; ISBN-13: 978-1904838388 (23.02.2012)6. Intercultural Communication in the Global Workplace; Linda Beamer, Iris Varner; ISBN 0-07-239690-3 7. Cultures and Organizations - Software of the Mind: Intercultural Cooperation and Its Importance for Survival; Geert Hofstede, Gert Jan Hofstede; ISBN-13: 978-00716641898. When Cul-tures Collide: Leading Across Cultures: Leading, Teamworking and Managing Across the Globe; Richard D. Lewis; ISBN-13: 978-1904838029

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Business Communication

Title of course unit Business Communication Area of Specialization Elective




English

Course Content This course aims to improve students’ ability to communicate fluently and effectively in pro-fessional situations. The main emphasis of the course will be oral communication in the workplace, with some time also spent on letters, mails, agendas and minutes and presenta-tion slides. The following situations / aspects will be covered: - socializing / meeting and greeting / introductions / smalltalk - talking about your company - talking about your job - presentations - phonecalls - mails - applications (letters & CV) - interview techniques - successful meetings - negotiating The course includes both lectures and individual and group work, to expand students’ vo-cabulary and improve fluency, and students are expected to prepare for lessons and partici-pate actively in discussions and role-play situations.

Learning objectives The student should by the end of the course have acquired knowledge of professional Eng-lish usage in a selection of relevant situations in both oral and written communication, such as oral presentations and interaction with customers, colleagues and business partners. Fur-thermore, the students should have knowledge of correct English grammar and syntax. The course will focus on cross-cultural tips as well as rules for effective communication. This course focuses on the ability to communicate effectively, formally and professionally in an international work environment. Furthermore, the students should learn to master oral and written challenges in English in general business situations.

Requirements none

Literature list Sweeney, Simon. 2003. English for Business Communication : a short course consisting of five modules : cultural diversity and socialising, telephoning, presentations, meetings and negotiations : Student's book. 2. ed. Cambridge: Cambridge University Press. Express Se-ries, Cambridge. English for Specific Purposes - Business and Legal Professionals - Cam-bridge. aktuelle Zeitungsartikel aus Business Spotlight, New York Times etc.

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Anglo-American Negotiations

Title of course unit Anglo-American Negotia-tions


Academic Year Graduate Attendance 22



English

Course Content 1.Successful negotiations in a variety of contexts and situations. 2. Strategies for accurate analysis of negotiation situations. 3. Preparing negotiations and developing appropriate com-municative strategies. 4. Awareness of and dealing with intercultural differences. 5. Strate-gies for dealing with difficult situations and dealing with difficult behaviour. 6. Recording re-sults and analyzing preparation and results of negotiations.

Learning objectives Students are able to…1. Prepare themselves adequately for negotiations. 2. Recognise op-portunities and set ambitious but achievable goals. 3. Successfully negotiate a salary in an interview situation. 4. Recognise and use assertive rather than aggressive language. 5. Rec-ognise and counter hardball tactics. 6. Critically reflect on negotiation outcomes.

Requirements CEFR C1 / C2 (UNIcert III+ level), from 3rd semester (Bachelor) or 1st semester (Master).Completion of UNIcert III with certificateor BW 3 English, grade 2,3 or aboveorlevel C1 in placement test.

Literature list 1. Molhotra, D.: Negotiation Genius, Harvard Business School, 20082. Lewicki, R. et al.: Negotiation. McGraw Hill Higher Education., 5th ed., 2006

28

Supply Chain Management

Title of course unit Supply Chain Management Area of Specialization Elective

Academic Year Graduate Attendance 22



English

Course Content 1. Means of transporting and loading goods 2. Risk and managing risks 3. Incoterms and their significance 4. correspondence and forms 5. Invoives and complaints 6. Organisation of a warehouse

Learning objectives Students are able to…1. Discuss topics from the field of Supply Chain Management using an appropriate vocabulary, register and style. 2. Have a good command of the vocabulary items and language necessary for working in a supply chain management environment. 3. Compile an academic paper on a topic from the area of Supply Chain Management. 4. Pre-pare a topic from the area of Supply Chain Management for presentation.


Literature list 1. Logistics Matters, Cornelsen 2011, Peter W. Oldham; 2. Chopra, Sunil, Pearson 2012, Supply Chain Managment Strategy, Planning and Operation 3. Weitere Empfehlungen im Unterricht

29

English as a foreign Language

Title of course unit English Area of Specialization Elective

Academic Year 2, 3 Attendance Tbc

Semester hours per week 2—4 Self Study Tbc

ECTS 2—5 Language of Instruction

English

Course Content Depending on your course level

Learning objectives

Requirements Entry Level Test, Online Registraition via Hof University´s Languge Center

Literature list

30

Intercultural Training

Title of course unit Intercultural Training Area of Specialization Elective

Academic Year 2, 3 Attendance 22

Semester hours per week 2 Self Study -


English

Course Content 1. Cultural awareness training 2. Group work, simulations, role plays and discussions 3. “Culture” and the impact of cultural imprint 4. Stereotypes and prejudices 5. Communication processes and different communication styles 6. Categories of cultural differences worldwide and in university context 7. Working in multicultural teams

Learning objectives The Students will be trained in developing effective coping strategies for dealing with inter-cultural situations and settings in university, professional and everyday life.

Requirements registration for the mandatory seminar

Literature list none

31

Facts about Germany: Economy, Poli-tics and Culture

Title of course unit Facts about Germany: Eco-nomy, Politics and Culture





English

Course Content 1. Facts about the Federal Republic of Germany (historical, political, cultural and regarding the economy) 2. Studying in Germany and role of the student in Germany 3. Applying for a job / internship in German / German job market and identification of poten-tial and promising employers 4. European and German Megatrends

Learning objectives Students are able to 1. Students should get an overview about topics related to Germany and German economy. 2. Students should be enabled to join discussions regarding Germany in general and regard-ing the German economy in particular 3. Students should obtain insights regarding study and work culture and regarding the ex-pectations towards them. 4. Identify and contact future employers

Requirements English (B1 / B2)

Literature list 1. Siebert, Horst (2005): The German Economy 2. Miles, Andrew (2005): Doing business and investing in Germany

32

Academic Writing skills

Title of course unit Academic writing Skills Area of Specialization Elective

Academic Year 2, 3, graduate Attendance 8—mandatory



English

Course Content 1.Scientific Theory / Research Work / Academic Writing 2.General Approach and Topic Selection 3.Sources 4.Components of a Thesis 5.Citation and Bibliography 6.Stylistic Requirements of Academic Writing 7.Final review and Evaluation criteria 8.Presentation Techniques

Learning objectives 1. Expertise: Ability to develop a well-structured thesis, meeting the formal requirements of Hochschule Hof 2. Social Competencies: Discussing presentation techniques 3. General Expertise: Discussing the entire process of developing a thesis, discussing formal standards, being able to handle citations and source notation.Practicing to narrow-down a topic.

Requirements registration for the mandatory seminar

Literature list none

33

Aviation Knowledge and Aviation Ma-nagement

Title of course unit Aviation Knowledge and Aviation Management





English

Course Content Students 1.take an overview of the aviation complexity 2.are able to connect aviation specifics with financial consequences 3.understand the principles of passage, charter corporate and executive aviation

Learning objectives Basics of Aviation Knowledge Fixed wing and rotary wing aircraft principles Aviation management and marketing Airline operations (passage and corporate) Airport operations

Requirements none

Literature list 1. Ashfort J.A./Stanton H.P.M./Clifton A.M./Coutu P./Beasley J.R., Airport Operations, 3rd edition, 2013 2. Coulby A.K./Mott J.H./Carney T.Q., Essentials of Aviation Management, 8th edition, 2015 3. Doganis R., The Airline Business, 2nd edition, 2006 4. Groß H., Luftfahrt-Wissen, 4th edition, 2015 5. Groß S./Schröder A. (editors), Handbook of Low Cost Airlines, 2007 6. Shaw S., Airline Marketing and Management, 7th edition, 2011 7. Sheehan J.J., Business and Corporate Aviation Management, 2nd edition, 2013 8. Wald A./Fay C./Gleich R. (editors), Introduction to Aviation Management, 3rd edition, 2015

34

Industrial Marketing Management

Title of course unit Industrial Marketing Ma-nagement

Area of Specialization Marketing




English

Course Content 1. Principles of Marketing 2. Principles of Industrial Marketing Management 3. Formulation of a Sales Program 4. Implementation of a Sales Program 5. Evaluation and Control of a Sales Program 6. Research Paper on “Evaluation of a company’s trade fair performance at the Hanno-ver Fair”

Learning objectives Students are able to 1. put industrial marketing management in the correct marketing context, 2. provide adequate definitions and explanations regarding specific marketing terms, 3. describe and apply the various methods and tools of industrial marketing manage-ment, 4. formulate a sales force management program adapted to company’s specifics, 5. implement a sales force management program within a company, 6. evaluate and control the implemented sales force management program as well as derive new measures for the optimization of the existing sales force management program (with respect to a company’s trade fair performance).

Requirements Lecture “Principles of Marketing”

Literature list 1. Johnston, Mark W./Marshall, Greg W.: “Sales Force Management”, Publisher: McGraw-Hill International. 2. Aaker, David A./McLoughlin, Damien: “Strategic Market Management: Global Per-spectives”, Publisher: John Wiley & Sons. 3. Kotler, Philip/Armstrong, Gary/Wong, Veronica/Saunders, John: “Principles of Market-ing”, Publisher: Prentice Hall.

35

Market Research

Title of course unit Market Research Area of Specialization Marketing

Academic Year graduate Attendance



English

Course Content 1. The students will get an overview of the fundamental methods of qualitative and quan-titative market research. 2. Based on selected case studies of mainly quantitative market research, the students will learn how to approach a variety of market research problems regarding: - Methodological approach - Data collecting methods (e.g. questionnaire design, preference measurement, behavioral data, open data) - Data analysis - Presentation of results 3. The cases studies will be evaluated regarding the formulated research objectives ver-sus the de facto realized results

Learning objectives Students will be able to 1. Differentiate between general market research approaches 2. Select appropriate study designs for given research objectives 3. Interpret and evaluate results of market research studies

Requirements none

Literature list 1. Nigel, Bradley: Marketing research: tools & techniques, Oxford Univ. Press (2013 or 2010) 2. McDaniel, C.D. & Roger, G.: Marketing research, Wiley (2013). 3. Marketing research. Publication of the American Marketing Association. Suggestions for further reading will be given in the course.

36

International Tax

Title of course unit International Tax Area of Specialization Finance/Accounting

Academic Year 2, 3 Attendance



English

Course Content 1. Basis of International tax 2. Double taxation and avoidance of double taxation 3. Tax Planning 4. Transfer Pricing 5. Mergers and acquisitions

Learning objectives Students are able to 1. describe essential tax basics 2. describe essential tax calculations 3. describe essential basics of international taxation

Requirements none

Literature list 1. Thomas Rupp u. a., Internationales Steuerrecht, Schäffer Pöschel, Stuttgart

37

International Tax and Accounting

Title of course unit Area of Specialization

Academic Year Attendance

Semester hours per week Self Study

ECTS Language of Instruction

Course Content

Learning objectives

Requirements

Literature list

38

Finance & Accounting in a Multinatio-nal Business

Title of course unit Finance & Accounting in a Multinational Business

Area of Specialization Finance/Accounting




English

Course Content 1. Specific financial risks and opportunities for Multinational Enterprises 2. Hedging instruments for those risks 3. Hedge of Transaction, Translation and Operating Exposure out of changes of foreign exchange rates 4. Reporting of Hedge Transaction under IFRS 9 especially hedge accounting 5. Currency translation in the consolidated statement under IAS 21 6. Consolidation of Joint Ventures and other forms of affiliated companies according to IAS 28, IFRS 3 and 10

Learning objectives Students are able to 1. to recognize, describe and quantify the specific exposure of Multinational Enterprises 2. to develop for the specific risk exposure of a Multinational Enterprise a hedging strate-gy based on derivative financial instruments, quantify the outcome of those hedging transac-tions and recognize them in the financial reporting under IFRS 3. to proof the validity of the hedging strategies for the specific risks of Multinational En-terprises 4. to recognize the connectivity of financial management und financial reporting and fol-lowing to develop a meaningful strategy for financial reporting purposes.

Requirements

Literature list 1. Eiteman/Stonehill/Moffett, Multinational Business Finance, 14th ed. Amsterdam 2015 2. Kieso/Weygandt/Warfield, Intermediate Accounting IFRS Edition, 2nd ed. Hoboken 2014 3. Conolly, International Financial Accounting and Reporting, 5th ed. Dublin 2015

39

Human Resource Management and Leadership in India

Title of course unit Human Resource Manage-ment and Leadership in India

Area of Specialization Human Resource Manage-ment




English

Course Content 1. Long history of a well-established personnel/human resource function in India, going back to 1800 BC. 2. Human Resource Management (HRM): Design, development and implementation of strategies, systems and processes which help organizations to deploy their human resources for achieving organizational purposes effec-tively. 3. Contextual leadership within Indian organizations which varies across sectors. 4. Human resource management in Indian organizations and leadership styles used by owners/ managers for successfully managing employees. 5. Current problems faced by Indian organizations like Maruti Suzuki, Manesar incidence and Hero Honda, Gurgaon incidence. 6. Industrial relations and labor laws in India. 7. Relationship between religion and HR practices & business management. 8. Indian culture and its impact on corporate culture as well as HR practices.

Learning objectives Students are able to 1. understand the role and responsibilities of the HRM function in India. 2. differentiate and explain the systems within HRM, viz. recruitment and selection, per-formance management, compensation management, employee relationship management and recognize their strategic contribution to business and organizations prevalent in Indian organizations. 3. appreciate the people management role of the non-HR specialist in organizations and stand up for their interests within the company. 4. name and explain prevalent leadership styles of Indian organizations.

Requirements none

Literature list 1. Handout from professor 2. Human Resource Management - K. Aswathappa; 3. Human Resource Management - Gary Dessler & Biju Varkkey

40

Managing Human Resources

Title of course unit Englisch Spezialisierungs-kurs (Niveau UNIcert III+) - Managing Human Re-sources

Area of Specialization Human Resource Manage-ment

Academic Year Graduate Attendance



Englishj

Course Content Various topics from the field of Human Resource Management in English,e.g. 1. appropriate vocabulary and formulations, 2. communication strategies and useful language in negotiation and bargaining situations, 3. Various topics from Human Resource Management will be dealt with, for example Em-ployee Rights, Ethics, Conflict Management, Intercultural Management, Employee Health and Safety, Recruitment, Employee Development and Management Styles. These topics will be dealt with in the context of an English-speaking working environment.

Learning objectives Students are able to 1. Discuss topics from the area of Personnel Management in English with appropirate vo-cabulary, style and register. 2. Focus and work on one topic from the field of Personnel Management using case studies. 3. Present this topic in English using appropriate style and vocabulary. 4. Write a short academic paper about this topic.


Literature list 1. Dessler, Gary, 2012. Human Resource Management. (13th edition) Pearson ISBN: 978-0273766025; 2. Pledger, Pat, 2008. English for Human Resources. Cornelsen ISBN: 978-3-464-20481-8 3. Sandford, George, 2011. Cambridge English for Human Resources, CUP. Role-plays, case studies and other material.

41

International Human Resouces Ma-nagement

Title of course unit Area of Specialization

Academic Year Attendance

Semester hours per week Self Study

ECTS Language of Instruction

Course Content pending

Learning objectives

Requirements

Literature list

42

International Business Management II, International Strategies II

Title of course unit International Business Ma-nagement II, International Strategies II





English

Course Content 1. Advanced studies in international strategic management, strategic analysis, creating and implementing strategies, case studies 2. The lecture focuses on the internationalization of enterprises. In the first approach, it highlights empirical cases which help to understand the complexity and individuality of inter-national business. 3. Furthermore, the lecture deals with leadership and management in international enter-prises, strategic organizational design & structure for international operations, the multi-level concepts of international business & cultural forms, location issues and special topics (global strategy, change & organizational transformation) of the international company. 4. The aim is to give the students the skills and the ability to judge how an international company can analyze, develop, and execute its internationalization, so that the international-ity of the company becomes a competitive advantage and therefore can contribute to in-crease the company's economic value.

Learning objectives Students are able to 1. analyze complex cases strategically and derive appropriate strategies, 2. discuss how companies internationalize and how this internationalization will impact their structure, operation, organizational culture and systems, 3. evaluate different alternative forms and concepts of internationalization, which can contribute to the solution of many going-international, multinational and transnational prob-lems, 4. describe some of the concepts of internationalization and their advantages and disad-vantages and creatively act on the correct concept for a company, 5. analyze and evaluate the overall global strategy of an international business.

Requirements none

Literature list 1. Aaker D. A./ McLoughlin D.: Strategic Market Management, Publisher: Wiley. 2. Assen, M. v./ Berg, G. v.d./ Pietersma, P.: Key Management Models, Publisher: Pren-tice Hall. 3. Bartlett, A./ Beamish, P. W.: Transnational Management, Publisher: McGraw-Hill. 4. Cavusgil, T./ Knight, G./ Riesenberger, J.: International Business Management, Pub-lisher: Prentice Hall. 5. Dess, G. et. al., Strategic Management, Publisher: McGraw-Hill/Irwin. 6. Ghemawat, P.: Redefining Global Strategy, Publisher: HBS Press 7. Kutschker, M./ Schmid, S.: Internationales Management, Verlag: Oldenbourg. 8. Morschett D./ Schramm-Klein H./ Zentes J.: Strategic International Management, Ver-lag: Gabler.

43

Corporate Social Responsibility

Title of course unit Corporate Social Responsi-bility





English

Course Content 1. Basics of CSR: Definitions, legal and societal frameworks 2. Concepts and trends of corporate social responsibility in the academe and practical application 3. Examples of impementing CSR in business (international, national and regional) 4. Management and corporate strategies relating to CSR 5. Discussing the relationship of realization of profits and corporate responsibility

Learning objectives Students 1. are able to provide differentiated arguments on questions a relevant to our society 2. Know concepts that help to critically reflect the term “Corporate Social Responsibility”. 3. are sensitized to the importance of ethics for businesses 4. are able to define the practical scope and limits of CSR 5. have gained a realistic idea of the implementation of management and corporate strategies relating to CSR

Requirements none

Literature list 1. Backhaus-Maul: Corporate Citizenship in Deutschland: Gesellschaftliches Engage-ment von Unternehmen. Bilanz und Perspektiven (Bürgergesellschaft und Demokratie) 2. Hardtke, A.: Gesellschaftliche Verantwortung von Unternehmen von der Idee der Corporate Social Responsibility zur erfolgreichen Umsetzung 3. Becker,J.: Fair Trade und Corporate Social Responsibility Zusammenhänge und Hintergründe 4. Fuchs-Gamböck, K.: Corporate social responsibility im Mittelstand wie Ihr Unternehmen durch gesellschaftliches Engagement gewinnt 5. Schmeisser, Rönsch, Zilch: Shareholder Value Approach versus Corporate Social Responsibility eine unternehmensethische Einführung in zwei konträre Ansätze

44

Business Process Management

Title of course unit Business Process Manage-ment





English

Course Content 1. The lecture focuses on the entire Business Process Management Lifecycle, including the process phases Identification, Discovery, Analysis, Redesign, Implementation and Moni-toring & Controlling. 2. Furthermore, the lecture deals with the different stakeholders involved with a business process throughout its lifecycle, with respect to their roles and responsibilities 3. The BPM presentation in the lecture is illustrated by BPMN (Business Process Model and Notation) industry standard defined by the Object Management Group. 4. The lecture provides an integrated step-by-step blue-print for designing, implementing and sustaining process management 5. Students will also learn about the Toyota’s unique approach about to Lean Manage-ment – the 14 principles that drive Toyota’s quality and efficiency-obsessed culture. 6. During a project in cooperation with a company processes will be analyzed and sug-gestions for improvement will be derived

Learning objectives Students are able to 1. learn how work should be performed in an organization as to ensure consistent out-puts and to take advantages of improvements opportunities, like reducing costs, execution times and error rates. 2. understand how the right combination of long-term philosophy, processes, people and problem solving can transform an organization into a lean, learning organization – The Toyo-ta Way. 3. identify and analyze business processes in terms of their inherent inefficiency and how to improve these processes as to deliver the added values to their organization and its customers.

Requirements none

Literature list 1. Fundamental of Business Process Management – Marlon Dumas, Marcello La Rosa, Jan Mendling and Hajo A. Reijers – Springer 2. The Toyota Way – 14 Management Principles from the World’s greatest Manufacturer – Jeffrey K. Liker – McGraw-Hill 3. White Space Revisited – Creating Value Through Process – Geary A. Rummler, Alan J. Ramias and Richard A. Rummler - Wiley

45

Competition policy and law in the EU

Title of course unit Competition policy and law in the EU





English

Course Content 1. Competition process: Features and course of action 2. Competition parameters and market structure 3. Restraints of competition and their impacts on market result 4. Targets and tools of competition policy 5. Agencies, targets and operating mode of the EU' competition policy 6. Competition Law and Market structure 7. System of Competition Law within the EU 8. Cases

Learning objectives Students are able to 1. specify and describe the competition process 2. express and classify all kinds of competition restraints 3. refer and evaluate the targets and methods of competition policy in the EU 4. illustrate and explain the aftermath of competition policy measures 5. understand the interaction of market policy and competition law 6. denominate the system of competition law within the EU 7. solve simple cases

Requirements Formal requirements according to the study and examination regulations.

Literature list 1. Xavier Vives: Competition Policy in the EU: Fifty Years on from the Treaty of Rome, Ox-ford. 2. Michelle Cini et. al.: The Competition Policy in the European Union, Palgrave Macmillan. 3. Heiko Bubholz: EU competition policy, e book. 4. Alison Jones/Brenda Sufrin: EU Competition Law 5. Richard Whish/David Bailey: Competition Law

46

International Contracts/Contract Draf-ting in International Trade

Title of course unit International Contracts / Vertragsgestaltung im Au-ßenhandel





English

Course Content Overview over the differences between common law and civil law systems and the implica-tions on contracts; overview over manifestations of foreign trade, important institutions of global economy and the Single European Market; overview over the legal environment in foreign trade (International private law, International contract law, international civil proce-dure law, Incoterms, CISG), examples of practice-relevant types of international contracts

Learning objectives The students know the basic concepts and principles of common law and civil law systems and understand the main differences. They have a basic understanding of manifestions of foreign trade, important institutions of global economy and the Single European Market. The students understand the legal environment in foreign trade. The students are familiar with practice-relevant types of international contracts. The students are able to detect typical problems existing in international contracts, to develop independent solutions and present them in small groups.

Requirements good knowledge of the English language

Literature list

47

Introduction to legal English

Title of course unit Einführung in die englische Rechtssprache

Introduction to Legal Eng-lish





English

Course Content Building knowledge and understanding of legal English taking into consideration the particu-larities of the Common law

Learning objectives The students know the basic features of the Common law. They acquire knowledge of Eng-lish legal terminology with special reference to contracts. The students are able to under-stand, revise and draft typical and practice-related contract terms in English even taking into consideration particularities of the Common law.

Requirements none

Literature list

48

Legal Framework for Global Manage-ment

Title of course unit Legal Framework for Global Management


Academic Year Graduate Attendance



English

Course Content 1. the various legal families in the world and their differences; basics of comparative law; 2. the private international law for contracts; 3. the UN Sales Law Convention (CISG), in particular the rights of the buyer; 4. the trade relevant fields of law of the most important emerging economies (BRICS): tariff, foreign trade, company, competition, employment, environmental and tax law; 5. corporate governance and fighting corruption; 6. common features and differences in the attractiveness of these legal systems for for-eign investors; 7. strategies for avoiding legal mistakes when doing investments abroad; 8. enforcing your rights, arbitration

Learning objectives Students are able to 1. assess the differences between the various legal families in the world; 2. safely define the law applicable to international business con-tracts; 3. analyze the UN Sales Law Convention and to apply its pro-visions safely and system-atically to a specific case; 4. derive the legal framework conditions for an investment abroad, for instance tariffs, import restrictions, promotion of foreign investment, company law, competition law, employ-ment law, environmental law and tax law; 5. thereby determine the common features in the legal systems of the most important emerging market countries (BRICS); 6. evaluate, on this basis, the legal chances and risks of an invest-ment abroad; 7. avoid legal mistakes when doing investments abroad and 8. to appreciate the options for enforcing one´s rights.

Requirements English on an advanced level

Literature list 1. COLLINS, David, An Introduction to International Investment Law, 2016 2. DEVA, Surja, Socio-Economic Rights in Emerging Free Mar-kets: Comparative In-sights from India and China, 2015 3. Dolzer/Schreuer, Principles of International Investment Law, 2012 4. Ngwu/Osuji (editors), Corporate Governance in Developing and Emerging Markets, 2016 5. ORLOV, Vladimir, Introduction to Business Law in Russia, 2016 6. Patel/Nagar (editors), Law and Economics in India, 2016

49

International Economic Policy

Title of course unit International Economic Po-licy

Area of Specialization Economics




English

Course Content 1. Features of the business cycle. 2. Theories and indicators of the Business cycle. 3. Turning points of the cycles. 4. Business cycles in different countries (case studies). 5. Tools of Business cycle policies: Fundamental of fiscal policy; fundamental of mone-tary policy. 6. The role of the government; government budget policy. 7. The role and targets of the central bank. 8. Exchange rate policies and exchange rate systems. 9. Back ground implication of financial market crisis and economic crisis. 10. Structural reforms and economic growth policy. 11. International environmental policy: Emission trading systems and the Kyoto accord. 12. Economics of developing countries/development economic policy.

Learning objectives Students are able to 1. recognize and explain the reasons and implications for business cycle fluctuations. 2. recognize and draft the necessity of business cycle policy. 3. describe and evaluate the role of monetary and exchange rate policy to regulate busi-ness cycle. 4. describe and evaluate the role of fiscal und monetary policy and their implications in selected countries. 5. denominate and explain the economic indicators und reasons for economic crisis. 6. express and evaluate exchange rate policies and exchange rate regimes in selected countries. 7. describe and appraise different fields of economic policy, especially the international environmental policy. 8. illustrate the specific problems of less developed countries and express and evaluate the consequences of development policy. 9. illustrate and explain structural change and reforms and economic growth policy.

Requirements Formal requirements according to the study and examination

Literature list 1. Aghion, P./Howitt, P.: Endogenous Growth Theory, Cambridge, Mass. 2. Altmann, J.: Wirtschaftspolitik, einführende Theorie mit praktischen Bezügen, Stuttgart 3. Assenmacher, W.: Konjunkturtheorie, München-Wien. 4. Azariadis, C.: International Macroeconomics, Oxford. 5. Frenkel, M./Hemmer, H.R.: Grundlagen der Wachstumstheorie, München. 6. Frowen, S.F./Hölscher, J.(Hrsg.): The German Currency Union, London. 7. Görgens, E./Ruckriegel, K.H.: Europäische Geldpolitik, Düsseldorf. 8. Isard, P.: Exchange Rate Economics, Cambridge. 9. Jones, Ch.: Introduction to Economic Growth, New York u.a. 10. Koch, W./Czogalla, Ch.: Grundlagen und Probleme der Wirtschaftspolitik, Köln. 11. Krugman, P.R./ Obstfeld, M.: International economics, Boston u.a. 12. Ralf, K.: Business Cycles, New York. 13. Sabry, M.A.: Zur Wahl des Wechselkursregimes in den Entwicklungsländern am Beispiel Argentiniens (The exchange rate regime in LDC; the example Argentina, WiSt 7/2006. 14. Samuelson,P./ Nordhaus, W.: Economics , Boston. 15. Tichy, G.: Konjunkturpolitik, Berlin u.a. 16. Tomann, H.: Stabilitätspolitik, Berlin u.a. 17. Willms, M.: Internationale Währungspolitik, München. 18. Zameck, W.: Finanzwissenschaft: Grundlagen der Stabilisierungspolitik, München. 19. Zarnowitz, V.: Business Cycles, Chicago. 20. Axel Fronek: Umweltmanagementsysteme auf dem Prüfstand. Die Bedeutung von EMAS und ISO 14001 im Konzert der umweltpolitischen Instrumente, Hamburg. 21. Klaus Georg Binder: Grundzüge der Umweltökonomie. München. 22. Alfred Endres: Umweltökonomie, Stuttgart. 23. Andreas Eickhoff: Transparency in the Banking Sector, A Microeconomic Analysis of Informational Aspects in the Credit Market, Hamburg.

50

International Trade

Title of course unit International Trade Area of Specialization Economics




English

Course Content 1. Comparative advantage among nations, trade theories and statistics. 2. Implications of economic integration and international trade. 3. Exchange rate mechanisms and functions, exchange rate systems 4. Purchasing power parities and case studies. 5. Principles and targets of the world trade organization (WTO) within the global econo-my. 6. The International Monetary Fund (IMF): Objectives and tools within the global econo-my. 7. Regional trade agreements; NAFTA, MERCOSUR, APEC, etc. 8. Tariffs and non-tariff barriers to trade

Learning objectives 1. explain the role of international trade in the age of globalization. 2. understand and evaluate the sources and impacts of international trade. 3. specify and evaluate the features and targets of the World Trade Organization (WTO) and the International Monetary Fund (IMF). 4. name and assess exchange rates and risks for companies in the course of exchange rates fluctuations. 5. describe and evaluate analytically exchange rate policy and capital movements. 6. report on all types of trade barriers and their impacts.

Requirements Formal requirements according to the study and examination regulations

Literature list 1. Anderson, K. /Blackhurst, R. (eds): Regional Integration and the Global Trading Sys-tem, New York 2. Fabozzi, F./Modigliani, F.: Capital Markets, New Jersey 3. Grabbe, J. O.: International Financial Markets, New Jersey 4. Hanson, G.: Harmonisation and International Trade, London 5. Hill, Ch. W. L.: Global Business Today, Boston neuesteAuflage. 6. Hemmer, H./ Wilhelm, R.: Fighting Poverty in Developing Countries, Frankfurt 7. Irwin, Douglas A.: Free Trade under fire, New Jersey 8. Mikic, M.: International Trade, New York

51

Macroeconomics

Title of course unit Macroeconomics Area of Specialization Economics




English

Course Content 1. Measuring economic activities and performance 2. Balance of payments accounts and their impacts 3. exchange rate market and the balance of payments 4. Origin, usage and distribution of income: GDP/GNI 5. consumption function, saving function and investment function in selected countries and their interpretation and implication on economic growth. 6. the multiplier and accelerator model, adjustment mechanism in the process of eco-nomic growth. 7. Economic structure and its impact on economic growth 8. Tolls to control the key values 9. measuring price stability and employment and its difficulties. 10. Targets and tools of stabilization policy: An overview

Learning objectives Students are able to 1. analyze and describe the meaningful of economic data 2. figure out and evaluate the national accounts and national performances. 3. recognize and explain the informational value of the balance of payments. 4. illustrate and appraise the change of economic variables and its importance for the corporations. 5. illustrate and calculate the impact of investments on economic growth. 6. measure and evaluate inflation process and unemployment. 7. recognize and evaluate the economic variables and policy tools and their implications on corporations. 8. describe and assess the tools of stabilization policy and its impact.

Requirements none

Literature list 1. Aghion, P./Howitt, P.: Endogenous Growth Theory, MIT press 2. Altmann, J.: Wirtschaftspolitik, einführende Theorie mit praktischen Bezügen, Lucius 3. Azariadis, C.: International Macroeconomics, Blackwill 4. Bartling, H./Luzius, F.: Grundzüge der Volkswirtschaftslehre, Vahlen 5. Demmler, H.: Einführung in die Volkswirtschaftslehre, Vahlen 6. Görgens, E./ Ruckriegel, K.: Grundzüge der makroökonomischen Theorie, Lucius 7. Görgens, E./ Ruckriegel, K.: Europäische Geldpolitik, Lucius 8. Rittenbruch, K.: Makroökonomie, Oldenbourg 9. Samuelson,P./ Nordhaus, W.: Economics , McGrow Hill 10. Woll, A.: Allgemeine Volkswirtschaftslehre, Vahlen

52

International Value Chain Management

Title of course unit International Value Chain Management

Area of Specialization Logistics




English

Course Content 1. Value Chain Models and Network Concepts 2. Value Chain Goals and Objectives 3. Structure, Coordination, Intergration 4. Outsourcing and Offshoring 5. Supplier Networks and Global Sourcing 6. Global Production Footprint 7. Supply Chain Risk Management 8. IP 9. Case Studies

Learning objectives Students are able to 1. analyze and explain global value creation network designs and decisions 2. compare and asses global value chains 3. explain, asses and comment on drivers of globalization and interdependencies of globalization and value chain patterns 4. explain global value chain design and management concepts and approaches e.g. global sourcing and supplier management, risk management, IP Management, global pro-duction and logistics footprint etc. and transfer these approaches as well as relevant tools and instruments to cases and practical matters

Requirements English advanced level

Literature list 1. Porter: Competitive Strategy 2. Shah: Supply Chain Management 3. Christopher: Logistics and Supply Chain Management 4. Schmid/ Grosche: Managing the International Value Chain in the Automotive Industry 5. Werner: Supply Chain Management 6. Literature cited in lecture material/presentations

53

Negotiation Skills

Title of course unit Praxisprojekt Kommunikati-on/Projektmanagement

Negotiating Skills

Area of Specialization Electives




English

Course Content This course practises successful strategies in negotiating in English. Topics covered are: smalltalk, preparing negotiations, beginning negotiations, dealing with difficult partners / strategies in negotiations, intercultural issues, concluding negotiations. An essential compo-nent of the course is the further development of students perceptions of and abilities to uti-lise subtle differences in language, and the difference they make in communicating.

Learning objectives Students should be able to plan and conduct successful negotiations and analyse strengths and weaknesses of their performance.

Requirements from solid B2 level

Literature list ISBN: 978-0273766025; 2. Pledger, Pat, 2008. English for Human Resources. Cornelsen ISBN: 978-3-464-20481-8 3. Sandford, George & Day, Jeremy, 2011. Cambridge English for Human Resources, CUP. Role-plays, case studies and other material.

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Sample Learning Agreement

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The learning agreement must be signed by all parties before the start of the mobility. It is not compulsory to circulate papers with original signatures; scanned copies of signatures or digital signatures may be accepted.

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We are looking forward to welcoming you!

Contact for exchange students: International Office [email protected] Tel: 0049 9281 409 -3313 or 3314

last updated: december 2016 - hof university · 2.sort customers / potential ... statement and a...

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