Las Vegas Scorpions

By: Patrick Little & Jake Schneible3rd Period

Target Market

Our main target market is for men ages 21 and up. The income level for customers is affordable for all people that make at least $45,000 to $100,000 dollars per year. People that are in the middle income level usually can afford the tickets. Our focus on genders is males because they are mainly the ones that watch the game. The people in the football atmosphere are crazy about the game. The people value the sport of football and have a good time watching it. The team is going to be located in a mild climate so that fans will be comfortable watching the game. The secondary target market is for families. There are family fun events at the game. The main reason for families to be at the game is because the father of the family is more likely to bring the rest of the family, which draws in more money. Our geographical location is in Las Vegas, Nevada. It is in the western region of the U.S. The team is in the United States. Las Vegas is in the North American continent.

City Info

Population- 593,000 Average income- $35,000 Average age- 34 Primary professions- Sales and office

occupations, 26%. Service occupations, 25%. and Management, professional, and related occupations, 23%.

Primary industries-20% are gaming related Local media- TV, Radio Stations, Newspaper,

Internet. Crime statistics- The crime index is 18 out of

100 (100 is the best)

Forms of Entertainment

Circus Circus indoor amusement park is one of Las Vegas’ biggest attractions.

There is also river rafting, Bars, Casinos, Clubs, Sporting events.

Another attraction that draws many people in, is UNLV. It has about 30,000 students that attend that school. It has great views and is known for its great athletic teams and awesome academics.

Corporations and Possible Sponsors

Sponsors: Coke and subway Corporations- Hard rock café is based out of Las

Vegas Nevada Power Harrah’s Entertainment Allegiant Air Carroll Shelby International

Players

Cam NewtonQbPanthers11.06 million5 years

Julio JonesWRFalcons5.11 million8 years

Frank GoreRB49ers3.08 million10 years

Andre JohnsonWRTexans2.04 million6 years

Fred DavisTERedskins1.23 million4 years

Shonn GreeneRBJets2.2 million7 years

Miles AustinWRCowboys3.23 million13 years

Ryan Tannehill QBDophins$697,436 5 years

Defense

Green Bay Packers

BrandingLas Vegas Scorpions

Logo We chose this as our logo because we thought it would attract more fans

 

Colors We chose these colors because they are the colors of a scorpion.

Branding Continued

Mascot We chose this as our mascotBecause he a scorpion. His Name is striker.

home away practice

Uniforms

Branding Continued

Helmet Design

Product Planning and Branding

Home Away

Sponsorships and endorsements

The Las Vegas Scorpions and Nike are the official sponsors for “Game-On”. We both know it is a great opportunity to provide student-athletes with a fun night of playing with top athletes around the state. The Scorpions chose Nike because their name exemplifies excellence in the sporting world. They can help us with providing uniforms. Also, they can help with the costs of running the event. Some of these costs include accommodations, security, transportation, food, and printing. In return, we will advertise Nike on everything involved with Game-On. Some examples would include their name NIKE on banners around the stadium, on news releases, on trophies, on game tickets and parking passes, team t-shirts, and on programs. Other examples would include Scoreboard and PA exposure. They can also advertise their Nike products around the stadium.

Payments

The forms of payments that we will accept are Cash, and Credit. We will not be accepting Checks.

Tickets

You can purchase Las Vegas Scorpion Tickets online, or at the entrance of the stadium.

These are the Scorpion Tickets

Stadium design

Financing Our stadium is going to be a multi use stadium. The stadium will be retractable. The stadium is about $455,000,000. The state government will pay for the stadium. Capacity of the stadium is 63,400 persons.

Name of stadium

Name: Las Vegas Complex We chose this name, because the

scorpions are not the only team that will be playing in it. It is a neutral name to all teams in the stadium.

Exterior physical design

Interior physical design

Concessions

Concessions Restaurants: Subway(official restaurant of

the LVS)▪ Subway is an experience for visitors to have as a

meal to watch the game.▪ It is an easy meal to bring with you to your seat and

watch the game.

▪ Subway and Coca Cola are partners in the business world.

Concessions continued

Concession name: Scorpion Snacks▪ Menu Items:

Hotdogs- $2.00 Cheeseburgers-$3.00 Fries-$1.50 Pretzels-$1.00 Popcorn-$1.50 Drinks Water-$1.00 Coke-$1.50 (only Coke products sold) Powerade-$2.00 Alcohol beverages: must show identification Taxes: the average state tax

Product Licensing

Product Line will include: Shirts Sweatshirts Shorts Hats Socks Custom shoes Gloves Sweatpants Sunglasses Jerseys

Ticket Sales

Refunds- we will not be offering refunds under any circumstances.

If there is an inclement weather problem, we will close the retractable dome so we may continue the sporting event.

Payment: Cash Debit Credit Selling tickets: Online Directly through people By the stadium Date for tickets to be sold: We will put out all

pre-season/regular season tickets to be bought about a month before pre-season games begin.

First come, first serve for the tickets to be purchased.

Ticket prices10-10 Corner end zone 20-goaline End zone seats

Level 1: $90.00 Level 1: $70.00 Level 1: $65.00 Level 1: $60.00

Level 2:$ 75.00 Level 2: $55.00 Level 2: $50.00 Level 2: $40.00

Level 3: $60.00 Level 3: $40.00 Level 3: $30.00 Level 3: $25.00

•Level 1: Most expensive seats. •Level 2: Less expensive seats.•Level 3: cheapest seats in the stadium.

Online Advertisement

ESPN.com is great for reaching those that use the internet to check the latest scores and news for team and player information. This website is updated frequently and where many people watch games. The costs are approximately $300 / month.

Radio

Radio is a great way to advertise game times and location. Radio spots on radio stations that reach the male adult and young audience. Advertising on Sports, rock, country, top 40 radio stations are usually the best way to reach our target market. Cost is typically $200 per 30 second spot.

  Script: Person 1: Hey man, are you watching the game Sunday!? Person 2: What game? Person 1: Dude, are you serious?! The Scorpion Game! Person 2: No dude, I totally forgot! Person 1: You should totally watch it! It’s going to be sick!

Live concerts, awesome halftime events, and good football! It’s going to be on this Sunday, 7:30 P.M, on ESPN! You won’t want to miss this!

Print Ad

Print Media is another way to reach your sports enthusiast. See the below examples of Outdoor billboards, Aerial - banners flown behind airplanes, and newspapers. Estimated costs include: Billboard: $1,500/mo. Aerial: $250/ flight. Newspapers: Free to $300/ad.