H P C A S E S T U D Y

New management model with HP DaaS makes costs predictable and optimizes user productivity

L’ORÉAL TURKEY REDUCES TIME SPENT ON

REPAIR-RELATED ADMIN

Story Highlights

Objective To become more efficient and allow for faster responses, L’Oreal wanted to find a more flexible device management model

Approach Migrated to HP DaaS to provide its 650 employees with the right devices and ensure 24-hour break/fix for fixed monthly cost

Impact Hardware failures repaired onsite within 24 hours, freeing up internal IT resource

CASE STUDY | L’ORÉAL TURKEY

L’Oréal transforms device management with HP Device as a Service, equipping employees with the latest devices for one predictable monthly fee.

ChallengeInefficient device management

Founded in 1909 and established in 130 countries across five continents, L’Oréal is the world’s

largest cosmetics company. It has developed hair color, skin care, sun protection, make-up,

perfume and men’s skin care products for more than 100 years.

L’Oréal Turkey’s office has long equipped its sales staff with the devices they need to be

productive in the field. Traditionally, this meant purchasing the necessary hardware, imaging

the devices and keeping them up and running. Challenges arose when technical issues with

laptops began.

“We were buying the hardware outright, however, if there was a problem with a device, we had

to send it back to the vendor which would take 30 days to fix it. Therefore, we needed lots

of spares onsite to cope with potential hardware failure,” explains Abdullah Sen, Information

Systems Security Officer, L’Oréal Turkey. “We had around 250 active devices and 50 reserve

units, which is clearly not the most efficient way to manage device inventory. Additionally,

the downtime was impacting employee productivity.”

Not only was this practice inefficient, it also required significant upfront investment. L’Oréal

wanted to find a more flexible payment model that would include next-business-day repair as

well as allowing it to refresh its aging notebooks with more up-to-date devices.

“We wanted more transparent, predictable costs by moving from a CAPEX to an OPEX model,”

adds Sen. “As an existing HP customer, we sat down with the team to explore the options

available, the most attractive of which was HP Device as a Service (DaaS).”

“Our team could spend three days a month simply handling repairs. Now it’s one phone call to HP, and we’re done.”

Abdullah Sen, Information Systems Security Officer, L’Oréal Turkey

Industry:Cosmetics

Country:Turkey

CASE STUDY | L’ORÉAL TURKEY

SolutionA flexible, predictable payment model

HP Device as a Service (DaaS) is a one-stop solution that delivers multi-OS devices combined with

proactive endpoint management services and analytics in simple yet flexible plans. L’Oréal chose

to migrate to HP DaaS to provide its 650 employees with the right devices and ensure 24-hour

break/fix for one fixed monthly cost. The three-year contract includes additional device lifecycle

services, such as configuration services, helpdesk, asset management, 24-hour break/fix and

device disposal.

“The customized care pack ensures that engineers replace faulty devices onsite the next day which

means we no longer need to invest in back up devices,” continues Sen.

Hardware failures repaired onsite within 24 hours

Employees are equipped with the right devices for their work

L’Oréal’s device mix is comprised primarily of HP EliteBook models, with variations in features and

performance to match the differing needs of employees. For example, salespeople are equipped

with smaller, lighter devices with longer battery life to support road warriors and ensure reliability

on the go.

All devices run the same set of applications, including Microsoft® Office productivity tools and

custom-built in-house software.

“Mobile devices are not only effective for our sales team but also for more office-oriented

employees. Having the majority of staff on notebooks provides the flexibility that today’s modern

workforce requires,” says Sen. “We now have 650 users on the DaaS contract, and we no longer

have to worry about hardware failure or lengthy repair times.”

“We no longer have to worry about hardware failure or lengthy repair times. HP DaaS is a quick and simple model that improves our IT reputation and increases employee productivity.”

Abdullah Sen, Information Systems Security Officer, L’Oréal Turkey

IT team resources freed up to focus on key initiatives

Predictable monthly costs frees up cash flow

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Microsoft® and Windows® are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries. Intel is a trademark of Intel Corporation in the United States and other countries.

4AA7-4787ENW, June 2020, Rev 2

Solution at a glance

HardwareHP EliteBook 800 series

HP ServicesHP Device as a Service HP Configuration Services HP Next Business Day Onsite Services

BenefitsFast repairs, less paperwork

The most important benefit for L’Oréal has been the reduction in helpdesk workload. Whereas

previously Sen and his team would spend hours managing repairs, it is now managed

automatically onsite within 24 hours. This now means that the L’Oreal IT team are now freed

up to focus on key initiatives rather than dealing with time-consuming repairs.

“The paperwork – finding legal documentation that proved a certain device was under warranty,

for example – was time consuming. Our team could spend three days a month simply handling

repairs. Now it’s one phone call and we’re done,” comments Sen.

L’Oréal now enjoys customized monthly reporting, which summarizes performance across all

Service Level Agreements (SLAs). It can also refresh each device on a more regular basis – as

opposed to buying them outright – so employees can take advantage of the latest technology.

“HP Device as a Service is a quick and simple model that improves our IT reputation and

increases employee productivity,” concludes Sen.

Learn more at hp.com/go/DaaS

CASE STUDY | L’ORÉAL TURKEY

24-hour break/fix for one fixed monthly cost

650 DaaS users

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