Lake NasworthyInitiative

October 21, 2013

The designs and concepts in this presentation are for illustrative purposes only.

Linking Neighborhoodsand Tourism

PARCPeter A. Ravella Consulting, LLC

•Gather Public Input

•Capturing market

• Resolving complex community interests

• Design for implementation

• Focus on locals as tourists

Our Approach

• Regional Leveraging

• Economic -Development

• Harmony between neighborhoods, recreation and tourism

Lake Nasworthy Opportunity

• Master Plan based on community and market analysis (Comprehensive Plan Amendment)

• Catalytic Projects

• Implementation Strategy

Deliverables

ExtensivePublic Participation

Public Input• Who are Stakeholders?– A diverse group of recreational users,

homeowners, politicians, and business owners.

• Without the stakeholder input received, the project could not fairly represent the community’s wants and needs. – Total Number of Stakeholders: 60– Total Outreach Hours: 200

Stakeholder Meetings March

Lake Users & Recreation• Rick Ogan, Kayaker and Biker• Bill Cullins, Riding and Running enthusiast• Alan Prest, Windsurfer/Columnist• Ron Allison, Ross Creek Trail Riders• Wayne Nickell, Concho Cruises• Danny Stevens, Concho Cruises• Juan Hernandez, Concho Bass Club• Mark Barta, CV Archery Association• Larry Leland, CV Archery Association

Lake Residents:• Robin Bockelman, Lakeshore Village • Kevin Collins, Bentwood Country Club• Ken Schaldt, Bentwood Country Club• Tad Logan, President Lake Nasworthy HOA• Greg Kerley, Lake Nasworthy HOA

Agencies• Manny Scott, TPWD• John Ingle, TPWD• Chuck Brown, Upper Colorado River Authority

Business• Jenni Hutcheson, Conv. & Visitors Bureau• Phil Neighbors, Pres., Chamber of Commerce• Paul Marshal & Sharri Gray KOA/Pack Saddle BBQ• Lee Brown, Spring Creek Marina and RV Park

Angelo State University• Greg Pecina, Director, ASU, Boat House• Jessica Manning, ASU Boathouse• Terry Maxwell, ASU, Birding

Follow-up communications were also undertaken in response to comments, questions and concerns.

Workshops & Outreach

• Workshops• March 2013 – General Public• April 2013 – General Public • June 2013 – Downtown San Angelo Board• June 2013 – Incoming City Council

• Outreach• Postcard Mailer to All Lake Property Owners• Radio Spots• Flyers

Stakeholder Guidance

Public Input

• Stakeholders played a vital role in steering this project into its final direction.

• Potential market areas of interest that where discussed by stakeholders during interviews:– Restaurant/ Marina Development– Park Improvements– Special Events Area– Hike/Bike trail– Restrooms Improvements– Boat ramp Improvement

Quotes from Stakeholders

• “Promote community wellness, look into unused land, extension of bike and pedestrian trails”

• “We have the unique opportunity to fill the needs in a way that compliments our city’s landscape, and West Texas country character.

Quotes from Stakeholders

• “A carefully planned public- private partnership that ‐results in a functional blend of improved lake access and supporting infrastructure for residents, open space/greenbelt areas, selectively approved economic development activities by private investors that do not negatively impact existing recreational activities for San Angelo residents, and non- ‐motorized connectivity enhancements that mitigate motorized vehicle traffic issues and promote increased physical activity on the part of residents and visitors.”

Assessment of Context

Understanding of Resource Management Issues

• Erosion (dredging and other mitigations)

• Storm water management

• Water level management

Lake Management Issues• The following issues require further study and local

action: – Water supply and lake level– Storm water runoff /lake clarity and sedimentation– Shoreline erosion – Vegetation management– Recurring maintenance costs

• Recommend the City retain professional experts in the field to address theses specific issues

• Without those issues being embraced the plan will enjoy limited access

Market Analysisfor a Realistic Plan

Market Analysis

• Detailed demographic analysis of city and the region

• Demand projections of activities for these markets

• Understanding of visitor market potential

• Comparisons of other lakes to Nasworthy

• Demand analyses for restaurant, hotel, and special uses

Market Analysis

San Angelo has unique preferences

Assessment of Preferences

Market Opportunities

• Programming of water events (an “event facility”)

• Tourism from other west Texas communities

• Education and family venues

• Quality of life activities for locals

• Increased values for undeveloped nearby parcels

Comprehensive Understanding

Nasworthy Master Plan

Lake Nasworthy Character Zones

Special Opportunity

Nature/Education

Action Sports

Harbor Village

Existing Neighborhoods

Natural Encounter

Action Sports

Action Sports

• Boat Races• Wake Boarding• Archery• Mountain Biking • Trail Running• Camping (RV, Tent)

Action Sports

Figure 47. Zone 1 Estimated Participation/Attendance PotentialActivity/Year Participation Estimates Visits per Year

Local Market

Market Share

Visitor Market

Market Share

Total Local Market

Visitor Market

Total

Boating 75% 60% 10 52012 2,450 15,218 17,669 24,503 76,092 100,5952017 2,580 16,000 18,580 25,800 80,001 105,801Archery 75% 10%

2012 5,475 5,668 11,143 54,750 28,339 83,0892017 5,766 5,959 11,725 57,660 29,796 87,456Mountain Biking 75%

5%

2012 4,633 2,398 7,031 46,328 11,990 58,3182017 4,880 2,521 7,401 48,795 12,607 61,402Wakeboarding 50% 50%

2012 3,349 26,005 29,354 33,492 130,025 163,5172017 3,527 27,342 30,869 35,274 136,709 171,983Running/Jogging 75%

5%

2012 5,346 2,767 8,113 53,460 13,836 67,2962017 5,630 2,909 8,540 56,303 14,547 70,850Camping 5% 10%

2012 275 4,263 4,538 2,746 21,316 24,0622017 289 4,482 4,772 2,892 22,412 25,304Source: ESRI BIS forecasts for 2012 and 2017, NSGA, SFIA,

Harbor Village

Harbor Village

• Marina• Beach• Restaurants• Hotel• Sailing School• Triathlon Staging • Splash pad• Party Boats

Harbor Village

Figure 49. Zone 2 Estimated Participation/Attendance PotentialActivity/Year Participation Estimates Visits per Year

Local Market

Market Share

Visitor Market

Market Share

Total Local Market

Visitor Market

Total

Swimming 50% 10% 10 52012 2,963 4,601 7,564 29,628 23,004 52,6322017 3,120 4,837 7,958 31,204 24,187 55,391Sailing 75% 50%2012 902 4,668 5,569 9,017 23,338 32,3552017 950 4,908 5,857 9,497 24,538 34,034Boating 75% 60%2012 2,450 15,218 17,669 24,503 76,092 100,5952017 2,580 16,000 18,580 25,800 80,001 105,801Triathlon 75% 10%2012 193 200 393 1,932 1,000 2,9322017 204 210 414 2,035 1,052 3,087

Harbor VillageCatalytic Site

Harbor Village (Mary Lee Park)

Marina Mixed-Use

Harbor Village

Incorporate Mary E Lee Park and adjacent location to catalyze activity by creating a mix of uses:

• Hotel on the lake - 120 to 150 rooms total• Restaurants - 30,000 SF• Conference center - 30,000 SF• Retail/Entertainment Flex Space - 45,000 SF• Beach structure with concessions - 6,000 SF

Harbor VillageNeighborhood Preservation

Hotel Opportunity

Nature/Education

Nature/Education

• Nature Center (relocated)

Potential partnership with larger Texas Zoo

• Family Entertainment Center (FEC)

Only if risk remains on private sector

Nature Center Concept

Special Opportunity Zone

Special Opportunity

• Walk/Jogging/Bike Trail

• Windsurfing

• Zip line (connection to Gun Club Hill)

• Hotel (potential Interpretive Ctr.)

• Residential Development

• Commercial/Retail Development

Special Opportunity

Figure 52. Zone 4 Estimated Participation/Attendance PotentialActivity/Year Participation Estimates Visits per Year

Local Market

Market Share

Visitor Market

Market Share

Total Local Market

Visitor Market

Total

Bicycle Riding 65% 5% 10 52012 3,852 2,300 6,152 38,516 11,502 50,0182017 4,057 2,419 6,475 40,565 12,094 52,659Exercise Walking 65% 3%

2012 4,075 1,460 5,535 40,749 7,301 48,0502017 4,292 1,535 5,827 42,917 7,677 50,593Running/Jogging 75% 5%

2012 5,346 2,767 8,113 53,460 13,836 67,2962017 5,630 2,909 8,540 56,303 14,547 70,850

Power PlantCatalytic Site

Activation of a previously dormant parcel by taking advantage of the canal and location on the Lake:

Power Plant Catalytic Site

• Hotel on the Channel• Neighborhood retail and commercial• Mixed Residential Types• Potential Heritage Interpretive Center

Power Plant Catalytic Site

Interpretive Center with Hotel

Natural Encounter Zone

Natural Encounter Zone

• Birding Center

• Fishing

• Canoe/Kayak

Natural Encounter

Figure 54. Zone 5 Estimated Participation/Attendance PotentialActivity/Year Participation Estimates Visits per Year

Local Market

Market Share

Visitor Market

Market Share

Total Local Market

Visitor Market

Total

Bird Watching 50% 10% 10 52012 1,803 2,801 4,604 18,034 14,003 32,0372017 1,899 2,945 4,844 18,994 14,723 33,716Fishing 50% 25%

2012 2,319 9,002 11,320 23,185 45,009 68,1942017 2,442 9,465 11,907 24,420 47,323 71,743Kayaking 50% 25%

2012 2,748 10,669 13,417 27,481 53,344 80,8242017 2,894 11,217 14,112 28,943 56,086 85,029

Birding CenterCatalytic Site

Birding Center

Implementation Strategy

Integrated Trail Plan

Gun Club Hill

• Per the City Engineer, a trail could be facilitated via construction of an additional 5 to 8 foot wide improved pedestrian way adjacent to the roadway (20 feet width)

High Impact, Low Cost Investments

Low Impact Trailhead (parking, bathrooms)

Existing City Parks, Existing Residentialand Potential Commercial

• Potential Partnership Structures

• Special Districts

• Catalytic Projects

• Zoning Regulatory Approach

• Innovative Erosion Control

• Knickerbocker

Implementation Strategy

Next Steps

• Adoption of proposed Comprehensive Plan Amendment

• Catalytic Sites

• Detailed Zoning Strategies

A game-changing initiative

PARCPeter A. Ravella Consulting, LLC