The typography is edgy and wrote in a rough typeface showing that her personality isn’t perfect and unique.

Hair is big and way out, showing that she likes big statement image, connoting that she doesn’t like things perfect.

Due to Lady Gaga wearing no clothes could be the connotation of the song title ‘Born this way’, its how she is, natural, the lumps over her skin could be a connotation of something growing inside her, she is changing?

The black and white image makes the poster have a slight dark edge to it as it doesn't have the typical codes and conventions of a pop artist, bright and colourful.

The expression on her face is almost a glare into the camera, giving the idea of staring at the audience, this effects the target audience as it makes the poster more personal to them.

The tattoos in which have been left of show in this poster could represent her as a person and how she is, being a link to the title, ‘born this way’, the idea of not caring what others think.