lady gaga case study
TRANSCRIPT
LADY GAGAStefani GermonattaAka Lady Gaga
GenrePop/Rock/Dance
Gaga is signed to ‘Interscope Records’
Which is a subsidiary of Universal Music its typical genre of music is pop and
rockUniversal is both Vertically
and horizontally integrated as it owns all the productions means but also owns other things like film, them parks
etc .
GAGA’S MANAGMENT COMPANY.
Gaga manages her self with her company ‘HAUS OF GAGA’BUT HER PERSONAL MANAGER IS TROY CARTER ONE OF GAGA’S CLOSE FRIENDS.
BORN THIS WAY As of May 2012 one
year after it was released Born This Way has sold over 8.5 Million Copies
Promotion for Born This Way included the concert BORN THIS WAY BALL which tickets sold out in 1 minute I GOT SOME ;)
ALSO A SHORT FILM DISTRIBUTED BY UNIVERSAL WAS MADE FOR HER PERFUME
Gaga created the social networking site “Little Monsters” so that her fans can communicate and talk to her!
She’s frequently on twitter engaging in conversations with fans and uses her 35,000000 followers to spread videos and viral marketing campaigns
Gaga’s music is available online through iTunes to buy as well as
being able to buy directly from
universal.com but also you can stream it on
websites such as VEVO AND YOUTUBE
MOTHER MONSTER ONCE SAID IN AN INTERVIEW ON ABC1
“ I don’t care if people buy my music or download it illegally as long as they get their asses shaking and paws up then they can do what they want but seriously I need to pay my bills”
So obviously gaga doesn't worry that illegal downloading will affect her that much but would prefer if people bought her music
PUT YOUR PAWS UP LITTLE MONSTER
BECAUSE YOU WEREBORN THIS WAY