Daniella LawrenceA2 Media Production

Case Study

Lady Gaga – Just Dance

Lady Gaga was one of the main influences on our music video as she is a very

popular pop star with songs that are big in many different countries. Lady Gaga is a

very unique character who likes to stand out in everything she does, which is why she

was such an influence when planning and creating our own music video.

This shot is one of the first shots within the video; it is very effective as you are only

being shown part of the character. From this shot you instantaneously get a feel of the

characters personality; you can see that she is very confident and quite feisty as she

just walks over the people lying on the floor. I feel that starting the video in this ways

keeps the viewer intrigued as you are kept in suspense as the singer is not revealed to

you straight away.

Daniella LawrenceA2 Media Production

The style of make-up used within this video is very bold and eye catching which is a

key feature within pop videos. This style of make-up immediately attracts the

attention of the viewer and keeps you following the singer and wanting to watch the

rest of the video. The close-up of this shot is an effective way of showing the facial

expressions of the singer, the facial expressions used show there is a lot of confidence

on the singer and you can tell she is comfortable in front of the character. Being

confident in your performance is a key feature within pop videos as they are usually

very performance based.

The mise en scene used shows sophistication and matches the style and genre of the

song; the locations are realistic and relate to the lyrics of the song. The singer uses the

props effectively and takes advantage of the space she is given. There are a variety of

shots used within the video which create meaning for the viewer, the use of jump cuts

are also a key feature of pop videos. The style of our video was largely influenced by

this video however, we kept are ideas original so it differed from that already out in

the media.

Daniella LawrenceA2 Media Production

The costume used within this video is very effective and creates a sense of funkiness

whilst looking sexy at the same time. The costumes of the singer are changed

throughout the video, showing variety and creating a look that relates to the lyrics of

the song. The star persona of the singer also relates to the lyrics and the genre of the

song, she shows confidence, attitude and makes you feel captured in the song.