lady bizness: bizness branding curriculum

Bizness Branding Curriculum Facilitated by

Chisa D. Pennix-Brown, MBA

Lady Bizness, Inc. PO Box 8621 Greensboro, NC 27419

NC State Verified Vendor Federal Tax ID # 80-0557709

Chisa Pennix-Brown, MBA PO Box 8621 Greensboro, NC 27419 | 336-809-8851 | [email protected]

Linkedin.com/in/LadyBiz @LadyBizness LadyBiznessInc SlideShare.net/LadyBizness

Biography With over 13 years of experience in business coaching, community outreach, social media insight, CEO Chisa D. Pennix-Brown has transformed persistence and a long-time vision of helping her peers, into Lady Bizness, an organization committed to entrepreneurship oppor-tunities and business development for branding, social engagement, and marketing. Chisa's desire to create a business and media empire enabling small businesses and individ-uals to enhance, enlighten, empower, and enrich their station has led to a career centered around cultivating leaders in personal and professional endeavors. Her Motto is "Show Up & Show Out!" Chisa’s determination to achieve greatness for other professionals has not gone unnoticed. She was nominated for the Greensboro Chamber of Commerce, Woman in Small Business of the Year for 2012 and is nominated for Minority Small Business for 2013. To further her busi-ness acumen she is the 2013-2015 President for the Piedmont Triad Chapter of the National Black MBA Association. This organization focuses on education, career, entrepreneurship leadership, and lifestyle. Successful events include the Black MBA Soiree, Leaders of Tomor-row Program, the High Profile Mixer, and Leveraging Partnerships. Chisa also, serves as VP of Public Relations for Vision Masters and has achieved the status of a CC or Competent Communicator in Toastmasters International. She is the recipient of the Best Speaker, Evaluator, and Table Topics Awards. She has received the Trailblazer Award as a part of her completion of the Minority Enterprise Training and Development program at North Carolina A&T State University. In Spring 2013, Chisa was hired as an Contract Facilitator for the Guilford Technical Commu-nity College's Small Business Center as the Marketing Professional for small business develop-ment courses. She is currently serving on the planning board for Greensboro's Global Entre-preneurship Week and as a member of the Small Business Consortium.

Feel free to use this bio in full or in part as a description and/or introduction.

Chisa Pennix‐Brown, MBA PO Box 8621 Greensboro, NC 27419 | 336-809-8851 | [email protected]

Linkedin.com/in/LadyBiz @LadyBizness LadyBiznessInc SlideShare.net/LadyBizness

EDUCATION University of Phoenix 2009-2011 Phoenix, Arizona Masters, Business Administration Elon University 1997-2001 Elon, North Carolina Bachelors of Arts, Corporate Communications Guilford Technical Community College 2013-Present Greensboro, North Carolina Human Resources Management

North Carolina Agricultural and Technical State University 2010-2011 Greensboro, North Carolina Certificate-Small Business Development

PROFILE

Enthusiastic and committed instructor with a natural ability to appreciate and inspire professionals. Possess a positive and effective teaching style to ensure the success of student’s short and long term goals with real world experience.

AREAS OF SUBJECT MATTER EXPERTISE

Training Social Media Marketing Coaching Marketing Strategy Business Development Public Relations New Business Development Small Business Social Media Leadership Development Strategy/ Strategic Planning Public Speaking Customer Service Community Outreach Press Releases Business Strategy Entrepreneurship Networking Marketing Newsletters Budgets/Sales Web Design Non-profits Email Marketing Microsoft Office Online Advertising Fundraising

TEACHING EXPERIENCE Guilford Technical Community College 08/2012-Present Small Business Center Contractor Teach 2-3 hour seminars for the GTCC Small Business Center Marketing Program in accordance with learning objectives and session plan outlines specified by GTCC goals for Development Develop and manage syllabus materials Responsible for selecting and compiling in-class assignments and discussion exercises that permit

attendees to examine their business development and assess needs Coordinate courseware and curriculum with academic development Responsible for reviewing new online subject matter, resources and other

courseware changes to supplement and enhance the course

Bizness Branding Academy

Tumblr.com/blog/BiznessBranding @BiznessBranding Instagram.com/BiznessBranding

Fast Facts on Starting a Business 2 hours

This lively seminar, a prelude to the four week course on starting your own business, provides an overview of the basic requirements of starting and successfully operating a business.

Course Name Duration

Financing Your Small Business 2 hours

There are different sources for financing representing various opportunities. This seminar will tell you about some of these opportunities and the best method for increasing your chance of securing a loan. The program will also bring clarity to what financing opportunities the Federal Government of-fers through the Small Business Administration.

How to Write a Business Plan 3 hours

The business plan can be an important component for success in your entrepreneurial venture, especially if you need financing. Your idea for a business needs to make sense on paper and be a convincing statement. In this seminar you will create the basics of a business plan. You will leave with a document that you can begin using immediately and build on in the future.

The Financial Puzzle 2 hours

What is a balance sheet or income statement? What do the numbers mean? Do you know how to read these numbers to truly understand the condition of your business? You will learn basic financial terminology, what numbers you need to understand most and what role an accountant should play in helping you grow and control your business. This program is especially helpful for non-financial managers.

Creating Your Core Marketing Message 3 hours

Before you start promoting your business and networking with prospects, its important to do your Marketing Homework. Developing a core marketing message is crucial to effectively communicate your business pur-pose to your target audience and establish your brand. That message can then be used in all your marketing and advertising strategies. At this workshop, Lady Bizness will help you craft a primary marketing message for your business and work on your elevator speech.

Developing Your Marketing Calendar 2 hours Once you have created your message you need to decide on when and how to send it to your tar-get audience. This 2 hour workshop will allow you to create a editorial calendar that will help you stay organized, determine the types of messages, when to send them online, and the types of media that you should use to be consistent and maintain your optimal frequency.



Perfecting Your Pitch 3 hours

Being able to articulate your vision to possible investors and shareholders is key to getting what your business needs. Potential clients will ask you what do you do and how can you help them. This 3 hour workshop will help you:

Master your Elevator Pitch Offer best networking practices. Introduce your business to the rest of the World.


Creating an Online Store 3 hours

Have you been thinking about setting up an Online store? Now is the time to learn from Lady Bizness, in this hands-on seminar. In 3 hours you will learn:

Various site options for starting an online store Using Social Media Stand Alone vs. Embedded Sited Tips, Tools and Marketing Your Site

Monetize Your Ideas Online 3 hours

Have a great idea for offering services and products online to expand your brand? There are plenty of ways to increase your bottom line and monetize your ideas. This 3 hour workshop will provide the tools, best online practices & marketing to create: E-books Podcasts Blogs Webinars Magazines

Developing Your Marketing Plan 3 hours

Theory is great, but hands-on work actually gets a business started. At this 3 hour workshop, you will spend quality time with a marketing consultant and a market research expert to begin a draft of your customized marketing plan. Under the direction of the facilitators, you will hone your core mar-keting messages, explore marketplace viability for your business, uncover competitors, describe your target market and develop marketing strategies. After this class, you will be well on your way to completing a dynamic marketing plan for your company.



The Made Easy Series

Instagram Made Easy 2 hours

Instagram is the it thing in social media. Find out how your business can benefit from this platform and grow sales online. This 2 hour workshop will teach you the following:

How to start an Instagram page for your business How to gain followers and keep them engaged daily How to integrate Instagram into your current marketing plan Apps that can be used to make your photos stand out & save you time

Twitter Made Easy 2 hours

Twitter is a great resource and marketing tool for small businesses that know how to use its power.

This 2 hour workshop will teach you the following:

How to start a page from scratch with an enhanced profile How to use hashtags to garner attention for your brand How to create lists and engage influencers How to gain new followers with proven applications

Facebook Made Easy 2 hours Every business should have a Facebook page! Learn how to use your page to brand your business and engage your customers. This 2 hour workshop will teach you the following:

How to start a page from scratch How to schedule messages that save you time How to automate your marketing and keep people on your page Apps that integrate to make your business stand out

Pinterest Made Easy 2 hours

If you have a business where visuals are important then you want to be on Pinterest. There are ways to drive traffic to your website and other social media outlets using Pinterest. Learn how to:

Start your Business Pinterest Page Create Your own images for Pinterest Sharing Build followers on Pinterest Use applications to integrate Pinterest with your other marketing




How to Create Webinars 3 hours

Webinars are a great way to communicate your message with potential clients. Webinars can be used to teach information and you can even make them an income stream for your business. In this 2 hour workshop you will learn how to:

Choose a webinar service that works for you Upload information, slides, and supplemental material Market your webinar to prospective clients

Strategic Marketing for Nonprofits 2 hours

Nonprofit organizations need to approach marketing differently than your typical for profit organiza-tion and there are tools that are available just for nonprofits. This 2 hour workshop will teach you the following: •Why Social Media is NEEDED for your future success? •Using Multiple Marketing Tools to Spread the Word! •Creative Combinations of Social & Traditional Media!

Social Engagement for Nonprofits 2 hours How do you get your board, volunteers, and donors on the same page? You have to engage each segment and create consistency. This 2 hour workshop will teach you the following: •What outlets can be used for Nonprofits? •Creating a message on multiple platforms! •Automating your message & saving time with social media! •How to Use Social Media to work with existing campaigns!

Using Mailchimp to Create Newsletters 3 hours

Mailchimp is an online template newsletter/email service that business owners can use to connect with their target audience. In this 3 hour workshop you will learning the following:

How to set up your own branded templates How to separate contacts into lists How to integrate your online information into social media How to build a list that enables to you solicit for business Top 10 emails your business should be sending




Understanding Personality Types 3 hours

When you are considering starting a business, hiring people, and finding vendors, partners, and peo-ple to be a part of your vision you need to consider those that you work well with. This course will allow you to take a Jungian Personality test and determine your individual personality type. Once this test is completed we will be able to discuss options for your business based on your type and those that will work well with you. A SWOT Analysis will also be completed in this course to analyze methods and practices that will help your business be more successful and ascertain your strengths, weakness, threats, and opportunities.

Website Checklist 2 hours

When creating a website for your business you are giving the world a glimpse into your brand. This 2 hour workshop will discuss a list of things to consider when making or updating a website.

Options for creating your website New applications that can be placed on your website Increasing content and SEO on your website Using social media on your website

How to Create a Press Release 2 hours There is always something great to celebrate in your business. Creating a press release is one way to get your message out and publicize your business. In this 2 hour workshop learn how:

Create a press release and what should go into it How to format the press release and create a template Create a boilerplate for your business

Small Business Roundtable 2 hours

Sometimes in business you need a sounding board to get your ideas out and questions answered. Being a part of the Small Business Roundtable will allow business owners the opportunity to gain knowledge and network with other business owners that are experiencing similar issues in business. For each roundtable there will be a set topic and open discussion.

Market Research Tools to Grow Your Business 2 hours Specialized training designed to provide demographic information to help define your target mar-ket and find potential customers. This informative session will focus on internet services available within Online Databases and NC Library Business services that enhance your business plan.

Chisa Pennix-Brown, MBA PO Box 8621 Greensboro, NC 27419

336-809-8851 * [email protected]

EDUCATION University of Phoenix 2009-2011 Phoenix, Arizona Masters, Business Administration Elon University 1997-2001 Elon, North Carolina Bachelors of Arts, Corporate Communications Guilford Technical Community College 2013-Present Greensboro, North Carolina Human Resources Management

North Carolina Agricultural and Technical State University 2010-2011 Greensboro, North Carolina Certificate-Small Business Development

PROFILE

Enthusiastic and committed instructor with a natural ability to appreciate and inspire profession-als. Possess a positive and effective teaching style to ensure the success of student’s short and long term goals with real world experience.

AREAS OF SUBJECT MATTER EXPERTISE

Training Team Leadership Coaching Marketing Strategy Business Development Communications New Business Development Small Business Social Media Leadership Development Strategy/ Strategic Planning Public Speaking Customer Service Community Outreach Online Marketing Business Strategy Entrepreneurship Networking Marketing Newsletters Sales Budgets Marketing Web Design Non-profits Sales Management Email Marketing Negotiation Online Advertising Fundraising Social Media Marketing Editing Management Direct Marketing Microsoft Office Digital Marketing Public Relations Account Management Team Building Press Releases Community Outreach Online Marketing Corporate Communications Project Management

COMMUNITY AFFILIATIONS Vision Masters TM 04/2014-Present President National Black MBA Association, Piedmont Triad Chapter 01/2013-Present President Triad Association of Black Journalists 07/2013-Present Member/ Workshop Facilitator Virginia College 11/2012-Present Cosmetology Board Member Speakerpreneur Toastmasters 07/2011-01/2014 VP of Public Relations National Black MBA Association - Piedmont Triad Chapter 12/2011-01/2013 Vice President of Operations & Business Development

TEACHING EXPERIENCE

Guilford Technical Community College 08/2012-Present Small Business Center Contractor

Teach 2-3 hour seminars for the GTCC Small Business Center Marketing Program in accord-

ance with learning objectives and session plan outlines specified by GTCC goals for Small Business Development

Develop and manage syllabus materials Responsible for selecting and compiling in-class assignments and discussion exercises that

permit attendees to examine their business development and assess needs Coordinate courseware and curriculum with academic development Responsible for reviewing new online subject matter, resources and other courseware chang-

es to supplement and enhance the course

PROFESSIONAL EXPERIENCE

Lady Bizness, Inc. 02/2008-Present CEO/ Events Producer Event production involving promotional sponsorships, networking, and community relations Events Maintained strong, long-term relationships with marketing partners, vendors, venues, non-profit and emerging organizations, and media outlets Lady Bizness 03/2010-Present Social Media Concierge Create client and company branding packages Create websites, brochures, flyers, and business cards Maintain Social media marketing and publicity Organize events, data, vendors, suppliers, and client contacts Create press releases and media packets Bizness Branding Trainer providing interactive seminars for business development and mar-

keting Develop evaluation tools and procedures designed to assess performance Promote events using social media

WORKSHOPS AND SEMINARS FACILITATED

2014 Global Entrepreneurship Week Coordinator

Perfecting Your Pitch

2014 Greensboro Chamber of Commerce

Tech Thursday Demographic Research for Small Business

2014 Greensboro Public Library

I Have Twitter, Now What?

I Have Pinterest, Now What?

2014 High Point Public Library

Nonprofit Social Media Course

2014 Toastmasters International

Toastmasters (Mentoring Workshop)

Toastmasters (Marketing Workshop)

2013 University of North Carolina at Greensboro

Women & Gender Studies Love Your Body Week

Plus is the New Normal Workshop

Sigma Gamma Rho Sorority, Inc.

“You Can Touch My Hair” Natural Hair Workshop

2013-Present Triad Association of Black Journalists

Personal Branding / Resume Workshop

2012-2013 North Carolina A & T State University

WNAA 90.1 Radio Station “My Natural Is…” Natural Hair Workshop

METAD Program Bizness Branding

Global Entrepreneurship Week, Social Media 101

Summer Program Blogging for Teens

2012-Present GTCC Small Business Summit

2012-Present East Market Street Development Corporation

Marketing Workshop

2012 Girls, Inc. NC Self Esteem Workshop

2012 Swing Phi Swing Sorority, Inc.

“Self Care & Natural Hair” Workshop