PRESENTED BY

Managing a Multi-GenerationWorkplace

Soraya (Morgan) Gutman, President, Executive Services,

BRANDLAUNCHER

Ladies and Dudes.

Welcome!

WILL YOUADAPT?

What do these companies have in common?

Why?

primary reason 90% of businesses

close is not because of a major

catastrophic event or competition . It

is because of a lack of managerial

experience. A lack of leadership.

Dunn & Bradstreet

BABY BOOMERS

49-66 yrs. old

Gen X

35-48 yrs. old

Gen Y

17-34 yrs. old

Taking You From Where You Are to Where You Want to Go

Share with your neighbor what the biggest challenge you have with your employees or customers of different generations?Exchange business cards

THE NEW BOOM

86M40m 81m 61m

Meaning

eveloping

ppreciatingAD

Meaning

eveloping

ppreciatingAD

DO YOU

DAY.

100,000 employees 30 volunteers

Dominant brand Start up

1.27% (after

spending hundreds

of millions)

97%

Percent of Market

The Start

Up

The

Dominant

Player

Taking You From Where You Are to Where You Want to Go

ZAPPOS

Taking You From Where You Are to Where You Want to Go

Taking You From Where You Are to Where You Want to Go

IMPACT: Only 1 in 100 get hired; harder to get a job there than Harvard,

4 times waitresses received $1,000 tips

Taking You From Where You Are to Where You Want to Go

J

Taking You From Where You Are to Where You Want to Go

The 1 ½ times culture

WHAT HAPPENS WHEN YOUR

TEAM IS ON FIRE?

$1000 TIP

M eaning

2nd Time

3rd Time

4th Time

WHAT IS THE SINGLE MOST

PERSUASIVE WORD YOU CAN

EVER USE?

BECAUSE

EXCUSE ME, I HAVE FIVE PAGES.

MAY I USE THE XEROX MACHINE? 60%Excuse me, I have five pages. May I use the Xerox machine because I'm in a rush? 94%Excuse me, I have five pages. May I use the Xerox machine because I have to make some copies?

93%

BECAUSE

Meaning

eveloping

ppreciatingAD

Lowered hours, improved fair

compensation

Created 40 hour work week

Finding the right balance of

work and individual well being

decreased turnover from

370% to 16%

Retention of Quality Workers

Increase Sales.

Period.

POWERFUL SENTENCE FOR

ANY GENERATION WHEN

THERE IS A CONFLICT?

wrong. I want to get it

Taking You From Where You Are to Where You Want to Go