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PRESENTED BY
Managing a Multi-GenerationWorkplace
Soraya (Morgan) Gutman, President, Executive Services,
BRANDLAUNCHER
Ladies and Dudes.
Welcome!
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WILL YOUADAPT?
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What do these companies have in common?
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Why?
primary reason 90% of businesses
close is not because of a major
catastrophic event or competition . It
is because of a lack of managerial
experience. A lack of leadership.
Dunn & Bradstreet
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BABY BOOMERS
49-66 yrs. old
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Gen X
35-48 yrs. old
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Gen Y
17-34 yrs. old
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Taking You From Where You Are to Where You Want to Go
Share with your neighbor what the biggest challenge you have with your employees or customers of different generations?Exchange business cards
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THE NEW BOOM
86M40m 81m 61m
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Meaning
eveloping
ppreciatingAD
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Meaning
eveloping
ppreciatingAD
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DO YOU
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DAY.
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100,000 employees 30 volunteers
Dominant brand Start up
1.27% (after
spending hundreds
of millions)
97%
Percent of Market
The Start
Up
The
Dominant
Player
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Taking You From Where You Are to Where You Want to Go
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ZAPPOS
Taking You From Where You Are to Where You Want to Go
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Taking You From Where You Are to Where You Want to Go
IMPACT: Only 1 in 100 get hired; harder to get a job there than Harvard,
4 times waitresses received $1,000 tips
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Taking You From Where You Are to Where You Want to Go
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J
Taking You From Where You Are to Where You Want to Go
The 1 ½ times culture
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WHAT HAPPENS WHEN YOUR
TEAM IS ON FIRE?
$1000 TIP
M eaning
2nd Time
3rd Time
4th Time
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WHAT IS THE SINGLE MOST
PERSUASIVE WORD YOU CAN
EVER USE?
BECAUSE
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EXCUSE ME, I HAVE FIVE PAGES.
MAY I USE THE XEROX MACHINE? 60%Excuse me, I have five pages. May I use the Xerox machine because I'm in a rush? 94%Excuse me, I have five pages. May I use the Xerox machine because I have to make some copies?
93%
BECAUSE
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Meaning
eveloping
ppreciatingAD
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Lowered hours, improved fair
compensation
Created 40 hour work week
Finding the right balance of
work and individual well being
decreased turnover from
370% to 16%
Retention of Quality Workers
Increase Sales.
Period.
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POWERFUL SENTENCE FOR
ANY GENERATION WHEN
THERE IS A CONFLICT?
wrong. I want to get it
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Taking You From Where You Are to Where You Want to Go