lace up for leasing 2: the digital sprinter
TRANSCRIPT
PART TWO
UPCOMING SESSIONS
Part Three
High Rent HurdlesMost Expensive? No Problem!
Part One
On Your MarkThe New Leasing Interview
RECORDING AVAILABLE
THANKS TO OUR SPONSOR!
A GROWING TREND?
Did you rent your current apartment without visiting the community prior to renting it?
2017 2015
Yes 12.7% 10.7%
BUYING ONLINE – THE NEW NORMAL
79%Buy Online
51%Use Cellphone
15%Via SM Links
Pew Research Center, 2016
CHECKING OUT REVIEWS
Pew Research Center, 2016
Always/almost always Sometimes Never
40 42 16
53 43 4
47 45 8
35 41 24
30 36 34
U.S. adults
18-29
30-49
50-64
65+
CHECKING OUT REVIEWS
2017 Apartment Ratings User Poll
How many sites did you visit before coming to
ApartmentRatings?
What are the most influential factors when
deciding which community to sign a lease with?
Are you basing your lease decision off of reviews on
ApartmentRatings?
43.1%1st stop
#1Ratings and
reviews
78.1%yes
CHALLENGES
1. Consistent online story
2. Perceived quality of customer service
3. Secure renter confidence
4. Streamline the leasing process
MOST IMPORTANT
Of all of the info you could obtain on the Internet, how important would the following be when shopping for an apartment?
2017 2015
1 Rents and specials 4.67 4.64
2 Apartment floor plans/design 4.63 4.58
3 Current availability of apartments 4.61 4.54
4 Photographs of the apartments and community 4.61 4.49
5Information on the apartment community's apartments, facilities and location
4.57 4.54
2017 Today’s Online Renter Study
MOST IMPORTANT
MOST IMPORTANT
MOST IMPORTANT
TECH = CONVENIENCE
2017 2015
How important to you is it that an apartment community is committed to utilizing the Internet and new technologies to enhance communication, service and your experience as a resident?
4.15 4.03
Top 5 most desired services
1 Ability to pay rent online if there is no convenience fee
2 Response time to your emails or voice mails
3 Ability to submit service requests online
4 Ability to renew the lease online
5 Ability to sign and execute a lease online
2017 Today’s Online Renter Study
DO THE WORK FOR THEMWebsite: 14220 Houston Apartments
DO THE WORK FOR THEMWebsite: First Site Apartments
DO THE WORK FOR THEMWebsite: ENSO Apartments
COMMUNICATION VIA EMAIL
Easy to understand
No fluff
Right to the point
Above the fold
Lead them below the fold
WHERE THINGS STAND 2017 Today’s Online Renter Study
COMMUNICATION VIA EMAIL
Email Mystery Shop
2-bedroomMid-JuneMax budget $16001 dog
Contacted 6 communities
COMMUNICATION VIA EMAIL
Hello,XXX is a community with standards to meet your highest expectations. Close to everything and far from expensive. That's the feeling you get when you live here. We are proud to offer spacious one and two bedroom apartment homes in a beautiful and warm setting at very attractive prices. Discover your new home adapted to the way you want to live! We encourage you to take some time to come and discover the beauty of HOME! Call us today at XXX-XXX-XXXX we're sure to have exactly what you are looking for, when you’re ready to move. We can't wait to help you find your new home!
We have fantastic two-bedroom, two bathroom apartment homes ranging from 1145 to 1198 square feet. These unique homes feature nine and half foot ceilings. Our availability is limited, so please call us today to schedule your personal tour and receive our most accurate pricing.
One of our professional leasing associates will contact you shortly.
Thank you for your interest, The staff at XXX
FOLD
COMMUNICATION VIA EMAIL
Hello,I see from your inquiry you are looking to move in June. What a perfect time to become a resident here at XXX. We do have limited availability but I’m confident we can find you the perfect place to call home!
For June 15, we have #234 which is a 2-bedroom, 1-bath home on the 2nd floor with vaulted ceilings and a wooded view. There is also #188 (same floorplan) on the 1st floor across from the fitness center. Just take a look at this incredible FLOORPLAN!
Additional information regarding our pet policy, deposit and income requirements, etc. can be found directly on our WEBSITE. You can also select your new home and begin the application process online by CLICKING HERE. Our most current resident reviews can be found HERE.
Remember, our availability is extremely limited, so please call us today to schedule your personal tour and receive our most accurate pricing.
We can’t wait to welcome you home! The team at XXX
FOLD
COMMUNICATION VIA PHONE
“Think 7%”
Choose words wisely
Reinforce via email
WORDS TO TRY
home
giftcertain
effortless
FINAL THOUGHTS
MORE TO COME!
Lace Up For Leasing
JunePart 3 – High Rent Hurdles:Most Expensive? No Problem!
THANKS FOR ATTENDING!