CASE STUDY

The creators of the Oh Crap App were not satisfied with the app's scalability. To ensure that it would continue to operate successfully and attract users, Oh Crap LLC needed to re-architectthe app in a way that would make adding new features easy and improve performance and adherence to Android and IOS standards. 

To meet Oh Crap LLC’s needs, LaunchIT redesigned the app and added more features, including: 

The Oh Crap App is a mobile application on Android and IOS platform, designed to educate the public regarding their legal rights when being investigated for a driving under the influence offense (DUI). In its initial version, the apps features included:

At the time LaunchIT began working with Oh Crap LLC., there were 5 attorneys enrolled in system and 80,000 downloads. 

Oh Crap LLC turned to LaunchIT because they needed an enterprise level solution. 

An emergency 'Oh Crap' button, designed to be used when a person is being stopped or questioned by a law enforcement officer. This button leads to a 'Notify On-Call Attorney' and 'Notify a Bail Bondsman' button. When clicked, the user is immediately put in touch with their desired contact and relevant information is sent to the contact.

An informational blood alcohol calculator, legal rights advisory and top five waysto avoid a DUI.    An audio recorder, which automatically starts once the Oh Crap button is pressed. The audio is simultaneously uploaded onto a server and saved to the user’s case file for attorney access. 

A taxi button, which lists the taxi service availability based on the user’s current location.

The ability to easily share the app, via email, text or social media.

Promotional codes to track the representativeresponsible for the most number of shares to make them eligible for contests.

An 'Educate Me' button, which leads to state specific information, including:      1) Certified Oh Crap attorneys      2) Rights      3) Penalties      4) Driver’s license suspension information.

The ability for recordings to be purchased by the user.

Special offers based on location. 

CLIENT: OH CRAP LLC

NEEDS

LAUNCHIT'S SOLUTION

Oh Crap LLC also wanted a website, to complement the mobile app and serve as a content management system for both itself and the app. 

BUILDING SOLUTIONSTHAT MAKE $ENSE. 

LaunchITcorp.com/LaunchITCorp

4430 NW Urbandale Drive Urbandale, Iowa 50322  515.243.0167

@LaunchITDSM /launch-it-corp

 sales@launchitcorp.com

Identification of the existing user base and daily active users.

Tracking of downloads, uninstalls, time spent on app, user’s location, blood alcohol content calculator use, calls made to attorneys, bail bondsmen, taxi services and missed calls.

Tracking of downloads and usage from social media.

LaunchIT set up thorough analytics for Oh Crap LLC, including: 

TECH STACKMicrosoft .Net 4 with Visual Studio 2010, Microsoft SQL Server 2008

Android and IOS Platform for Mobile App and Flurry Analytics Tool  MONTHS6

RESOURCES4

A new update of the app is available inthe respective platform’s store.

There is a change in laws or rights. 

A new attorney, bail bondsman and/or

taxi service is added to the system.  

PUSH NOTIFICATION ABILITY  The mobile app will deploy a push

notification when:

WEBSITE DEVELOPMENTLaunchIT web experts built the Oh Crap App site to be a content management system, providing additional DUI and legal related content. Administrators are able to change and update the content on an as needed basis. An administrator can update attorney, bail bondsman and taxi service information and special offers and the legal rights, penalties and consequences sections. The mobile app interacts with the backend database of the website to fetch all content. Any changes in the content management system will immediately bepushed to the mobile app.

The website also includes an online store, where users can purchase Oh Crap promotional items. Launch IT incorporated an online payment processing system to allow shoppers to use credit cards and other similar payment types. Placeholders for advertisements allow attorneys, bail bondsmen and taxi service providers a space to promote services. Advertisements and the advertisement expiry time can be managed by the administrator. The payments for advertisements can also be made through the online processing system.