l' entrepreneur july_august2014

8/11/2019 L' Entrepreneur July_August2014

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TABLE OF CONTENTS

1.Editors Note 2

2.Mentors Note 3

3.Presidents Note 4

4. Go the LEAN way. 5

5. How Richard Found His Virgin-ity. 9

6. What an Idea Sir-jee !!! 12

7. What Makes a Personto be an Entrepreneur? 14

8. Beginning of NewEra after Independence 15

9.Interview with Mr. Vivek Anand, Founder &CEO, IncLabs. 18

10.Inspiration from InCampus Venture. 21


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THE EDITORIAL

TEAM

Dear Readers,

A warm welcome to the batch of 2014-15 from Maon the EntrepreneurshipCell of IBS Hyderabad and LEntrepreneur the editorial team. This is the mostexciting time of the year partly because of the new friendships being forged andthe fond memories being created along the way. The contagious cheer and ex-citement brought by the new junior batch reminds us all of the memorable pastBut the most prominent activity that takes place during this period ev-ery year is the change of guard from old to the new. We at LEntrepre-neur too have decided to change with the time by bringing new airsto our magazine and present our readers with new enriching content.Our focus still remains to act as mouthpiece of Maon and promote en-trepreneurship but at the same time add value and give a quality read.

This issue presents an article on the dynamics of new government tak-ing charge and the change in environment for entrepreneurs in In-dia. This issues cover story is on Sir Richard Branson, to understandthe lessons and key take-a-ways from his entrepreneurial journey.We also have included an article written on Lean Startup Methodology devisedby Eric Ries for creating sustainable ventures. In another article we have tried tothrow light on Intrapreneurship. We have also covered an interview with MrVivek Anand, founder and CEO at Inc Labs. To inspire entrepreneurship in stu-dents we have covered the story of a venture being successfully run inside campus

We at the Editorial team hope that the hard work we have put in publishing

this issue meets its objectives and not only adds value but inspires our read-ers for entrepreneurship.

Happy Reading !!!

Regards,Anup YeolekarChief Editor, LEntrepreneur

1. Anup Yeoleker2. Nikita Kiran3. Yukti Taneja4. Crystal D Souza

1. Rishab Nigam2. Rahul Bongoni

THE CREATIVETEAM

EDITORS NOTE


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MENTORS NOTE


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PRESIDENTS NOTE

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What is Lean StartupMethodology?

Lean startup is a methodology devised by EricRies for developing businesses and products withwhich startups can shorten their Product Devel-opment Cycles by adopting a combination of busi-ness-hypothesis-driven experimentation, iterativeproduct releases, called Validated Learning.If startups invest their time into iteratively build-

ing products or services to meet the needs of earlycustomers, they can reduce the market risks andsidestep the need for large amounts of initial proj-ect funding and expensive product launches andfailures.The Minimum Viable Product (MVP) is a key leanstartup concept. The basic idea is to maximize val-idated learning for the least amount of effort. Af-ter all, why waste efforts building out a productwithout rst testing if its worth it.

Who started it?

In September 2008, Eric Ries rst coined the termon his blog, Startup Lessons Learned, in a postcalled The lean startup. Ries took the advice ofhis mentors like Steven G. Blank (well known forCustomer Development Methodology & au-thor of bestseller Four Steps to Epiphany) anddeveloped the idea for the lean startup, using hispersonal experiences adapting lean management

principles to the high-tech startup world.

The lean startups popularity has spread through-out the world, in large part due to the success ofRies bestselling book, The Lean Startup: HowTodays Entrepreneurs Use Continuous Innova-

tion to Create Radically Successful Businesses

Inspiration for Lean Startup Methodology

The lean startup philosophy is based on leanmanufacturing, the streamlined production phi-

losophy developed in the 1980s by Japanese automanufacturers. The lean manufacturing systemconsiders as waste the expenditure of resourcesfor any goal other than the creation of value for theend customer, and thus a target for eliminationImmediate quality control checkpoints can identi-fy mistakes or imperfections during assembly asearly as possible to ensure that the least amount otime is expended developing a faulty product. Another primary focus of the lean management system is to maintain close connections with suppliersin order to understand their customers desires

What Lean Startup means?

Lean Startup method was devised with high-tech companies in mind, to eliminate the wasteof resources that companies make in developing products or services for the rst time

GO THE LEAN WAY:ALLTHATYOUNEEDEDTOKNOWABOUTLEANSTARTUPMETHODOLOGY.

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Split Testing

A split or A/B test is an experiment in which dif-ferent versions of a product are offered to custom-ers at the same time. The goal of a split test is toobserve differences in behaviour between the twogroups and to measure the impact of each versionon an actionable metric.

Actionable Metrics

Actionable metrics can lead to informed businessdecisions and subsequent action.

Pivot

A pivot is a structured course correction designedto test a new fundamental hypothesis about theproduct, strategy, and engine of growth.

Validated Learning

It is a process in which one learns by tryingout an initial idea and then measuring it tovalidate the effect.

Innovation Accounting

This topic focuses on how entrepreneurs canmaintain accountability and maximize outcomesby measuring progress, planning milestones, and

prioritizing.

Build-Measure-Learn

The Build-Measure-Learn loop emphasizes speedas a critical ingredient to product development.

A team or companys effectiveness is determinedby its ability to ideate, quickly build a Minimum

Viable Product of that idea, measure its effective-ness in the market, and learn from that experi-ment.This rapid iteration allows teams to determine themost feasible path towards Product/market t.

Business Model Canvas

The Business Model Canvas is a strategic manage-ment and lean startup template for developingnew or documenting existing business models. Itis a visual chart with elements describing a rmsvalue proposition, infrastructure, customers, and

nances. It assists rms in aligning their activitiesby illustrating potential trade-offs.

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Lean Canvas

The Lean Canvas is a lean startup adaptation ofthe Business Model Canvas. The lean canvas fo-cuses on addressing broad customer problemsand solutions and delivering them to customersegments through a unique value proposition.

Whats in it for me?

If you are an entrepreneur looking for a startupin the eld of technology or even otherwise, thenLean Startup Methodology could potentially savevaluable monetary resources for you, which couldbe used elsewhere freeing your venture of lockedresources.

Why should I use it?

To reduce the unnecessary resources being spenton developing a new product or service whichdont add value to the customer, thus increas-ing the success rate and sustainability of the new

product with which you plan to launch your ven-ture. This is a philosophy that is not just restrictedto tech startups but can be expanded to apply toany individual, team, or company looking to in-troduce new products or services into the market.

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The life of Sir Richard Branson is a constant sourceof inspiration to many aspiring entrepreneurs allaround the world. His name has become synon-

ymous with Virgin Group and entrepreneurship.The story of his life is not only about the successhe had with the Virgin Group but also the adven-tures and failures he had experienced while cre-ating it. This article is an attempt to share the lifestory of Sir Richard as a person and the learningsfrom his entrepreneurial journey that led to thecreation of todays Virgin Empire. This article in-tends to peek into the mind of successful entre-preneurs to understand the thought process thatsuccessful entrepreneurs go through while creat-ing their ventures.

Fact FileRichard Charles Nicholas Branson was born inBlackheath London, UK on 18th July 1950. He isthe eldest amongst the four siblings.

His father was a barrister and grandfather a JudgeHe lives with his mother Eve Branson, wife JoanTempleman, a daughter and a son.

For his entrepreneurial success he found his men-tor in Sir Freddie Laker.He was honoured withKnighthood for his services to the eld of Entre-

preneurship in the year 2000.

PersonalityRichard completed his schooling till the age ofthirteen from Scaitcliffe School and later attend-ed Stowe School till the age of sixteen. Richardwas not particularly a bright student in his stud-ies. Dyslexia was one of the problems, he facedas a child. But he always took leadership roles insports. He had a particular liking towards swim-ming. His school principal had once said to him

..You are either going to be a millionaire or youare going to prison, but I am not sure which..He is also famous for the adventures that he lovesto undertake. They range from hot air ballooning(which almost got him killed) to serving as airhostess on his friends airline after losing a bet. Hehas the risk taking abilities that every entrepre-neurs needs. Be it launching multiple companieseven after some failed terribly or entering the eldof space tourism, he has done it all. He even ownsBritish Virgin Islands.His ability to live life to its fullest can be wellsummed in the following incident. Coffee, Teaor Me? is what Sir Richard Branson the owner ofVirgin Atlantic Airways found himself saying, ina red ight attendant uniform to passengers on acompetitors ight when he lost a bet to a friend inthe airline industry.

HOW RICHARD FOUND HIS VIRGIN-ity

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List of companies

He has tried his hand at creating a whopping300+ companies, though only few survived buthe hasnt given up. He started his entrepreneurialjourney when he tried his hands at growing andselling Christmas trees and budgerigars. But hisrst successful venture was Student a youth-cul-ture Magazine in January 1968, while he was justa teenager. The real success streak began withthe music records business named Virgin assuggested by one of his early employees as they

were new in the business. He began with sellingrecords by mail orders, then opened a recordsstore, opened a recording studio and then in 1973launched Virgin Records Label. He is also knownto initiate large scale discounting in recorded mu-sic.

He made his rst million from the Records busi-ness and the rst billion came from his VirginAtlantic airways in 1984, when he took on Brit-ish Airways for competition. He also has tried his

hands at few of the businesses like broadcasting,video games, satellite music stations, manufac-turing condoms, book publishing, train services,clothing line, cell phone service, car dealerships,health club chain and the most recent space tour-ism company Virgin Galactic.

Books by Richard

He has authored multiple books as follows. Los-

ing My Virginity, Screw It Lets Do It, BusinessStripped Bare, Reach For The Skies, Screw Busi-ness As Usual, Like A Virgin and The Virgin Way.

Message for Entrepreneurs:

The below is a compilation of valuable insightsdelivered by Richard Branson over the years toentrepreneurs in his own words.

Enjoy What You Are Doing.

Starting a business is a huge amount of hard work

requiring a great deal of time, you had better enjoy it

I did not set out to build a business empire. I set out

to create something I enjoyed that would pay the bills

There was no great plan or strategy.

Building a business is all about doing something to be

proud of, bringing talented people together and creat-

ing something thats going to make a real difference to

other peoples lives. The business is never finished. It

constantly evolves.

Create Something That Stands Out.

Youve got to do something radically different tomake a mark today. Microsoft, Google or Apple,for example, shook up a sector by doing some-thing that hadnt ever been done and by continu-ally innovating.

Create Something That Everybody Who Worksfor You is Really Proud of.

Businesses generally consist of a group of peopleand they are your biggest assets. You want to cre-

ate something youre proud of. This has alwaysbeen my philosophy of business. I can honestlysay that I have never gone into any business pure-ly to make money. If that is the sole motive, then Ibelieve you are better off not doing it.

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Learn To Delegate

One of the early things you have to do as an en-trepreneur is learn the art of delegation. Find peo-ple who are better than you to run the companieson a day-to-day basis, freeing yourself up to thinkabout the bigger picture..

As entrepreneur my mind is always thinkingahead and wanting to create new things.I justthink once Ive set something up, its better if some-one else runs it. I can dive in and out and be a pain

occasionally, but the day-today business is betterfor somebody else to do.

Be a good leaderAs a leader you have to be a really good listener.No one has a monopoly on good ideas or goodadvice.

Get out there, listen to people, draw people outand learn from them. As a leader youve also gotto be extremely good at praising people. Never

openly criticize people; never lose your temper,and always lavish praise on your colleagues fora job well done. People ourish if theyre praised.

Be Visible.

A good leader does not get stuck behind a desk.Get out and about, meeting people. It seems I amtraveling all the time but I always have a notebookin my back pocket to jot down questions, concernsor good ideas. By writing them down, I rememberall of them.

Get Up and Try Again

Your full concentration has to be on surviving.Obviously, if you dont survive, just rememberthat most businesses fail and the best lessonsare usually learned from failure. You must noget too dispirited. Just get back up and try againAnd remember Business opportunities are likebuses there is always another one coming.

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WHAT AN IDEA, SIRJJEE..!! :)

The world of most entrepreneurial, tech-savvyand self-educated generation; the world of Start-up; this is an inherent characteristic of a Millennial.With the daily digital lives, this cohort strives fora better work life balance. With an every seconddomed and humped essentials-for-living around,it bounds to invite tycoon-bees to meet the undy-ing needs.

The underlying principle of economics says,

Needs are unlimited, Resources are limited!,and to wane off this demand-supply gap, the eraof movers-and-shakers is extremely needed.

While its beyond the bounds of possibility toyank at the glories in a limited time-frame in cer-tain sectors (for e.g. power industry, attributingthe reasons to heavy investments, legal policies,competitors and much more), technology and dig-ital bytes are, in fact, incessant road to revolutionsand improvisations, for such can be seen throughthese days virally spread across online social com-munities like Facebook, Myspace, Twitter, etc.

And the amazing fact is that these communitieswere not even heard some 10 years ago and thereeven have been social platforms which were a hitfor a few years but then vanished all of a suddenlike for e.g. hi5, Orkut, etc. !

This is predominantly because the road to tech-

nology is bumpy and short-lived! And to gainsuch accreditation, the venture should be in anuntapped segment (which is, now, no longer un-tapped!) as done by Mark Zuckerberg, Sachin andBinny Bansal, etc.

But if not entrepreneurship, then what! Well, com-panies know how to ooze out the best from therest! Coca-Colas, Come home on Deepawali adcampaign reects entirely the work of a manage-ment trainee who created and branded that adver-tisement all by himself.

This is called as Intrapreneurship, wherein an

employed person takes up the responsibility ofturning an idea into a protable product, takesinitiatives and risks, and contributes largely to-wards the companys growth. He is the one whois usually said to have possessed the traits of anentrepreneur.

Intrapreneurship is also about new ventures of theparent brand that can bring in more trade. MNCsthese days are widely using this concept to engageGen Y by increasing their participation and are

working towards their career-progression, there-by increasing employee retention.To have economies of scale, its important to havemore customers and to enjoy that dominant posi-tion, in-house idea labs are rewarded.

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Orkut was an initiative by a Google employee, Or-kut Buyukkokten, which increased Googles cashinow and carved a niche in the social commu-nity. Intrapreneurship has led to an encyclopediaon wines worldwide with wine tasting events andstores.This wine-community venture, Bottlenotes.com,is a subsidiary of a digital marketing company,Regalix, which now delivers a new portfolio forvaluation of the company. Google lets its employ-ees to use 20% of their work time so that theirmonkeys-in-the-head are never put to rest.

Microsoft encourages avant-garde through aphysical space known as, The Garage. Dell ispromoting entrepreneur-in-residence by pushingspecial projects thereby saving its investment onR&D.

Its important to be a growth hacker in todays

cut-throat competitive world, for now the onewho gets his thinking cap along is the one who re-sides by the throne. Global board director of SAPonce quoted, We are either innovating or dyingWe must always have entrepreneurial mind setAfter all its survival of the ttest.

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Is Entrepreneurship a born quality?The absolute answer is No. To be an Entrepre-neur all that needs is to be apparent, focussed andmust have a little bit of differential thinking.

Can Entrepreneur be a follower?

Yes, obviously, but a real entrepreneur should notfollow/imitate the person from whom he/she hasbeen inspired otherwise it might lead to losing theessence of innovation. An Entrepreneur can fol-low a few things, but in a different style, and im-plement them in a way which ignites the creativethinking and blooms out the innovation. Thus in-novative thinking helps in creativity and resultsincreation of a sparking IDEA which glows upyour passion and Entrepreneurial skills.

Should an Entrepreneur think wide?

An Entrepreneur must always think out of the boxand beyond the possibilities, there is no limit forthinking. Once the thoughts grow above the prac-tical then a real innovation born in the mind thatwill be the fuel to glow as an Entrepreneur, whichwill in-turn makes impossible things possible.

A good Entrepreneur must always think sociallyand must strive to explore the world, to know andunderstand the needs and wants of living beings,at the same time he /she must be aware of eco-nomic environment to create a protable ideas andplans to cater those identied needs and wantsthrough his/ her Entrepreneurial skills.ENTRE-PRENEUR is not just a word but it has enclosedwith several qualities and thoughts in it, accord-ing to me those skills and qualities can be denedas below,

E EagerN New IdeasT Team playerR RationaleE EfcacyP PassionateR Realistic

E EnergeticN NeedfulE Emotional IntelligenceU Ultramodern in ideasR Risk Taker

An ordinary human can become an Entrepreneurwhen his / her vision leads to creative and fo-cussed thoughts. This can result in nding a goodsolution for social/human needs and betterment

for the existing solutions, which is then proves thetrue outcome of an Entrepreneurial Thinking.

What Makes a Person to be an Entrepreneur? - Doing what the majority isnt doing is nature of Entrepreneurship

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Perhaps that is the only entity that can help con-

vert hope into reality and build the India we wishfor. A grave and wise Prime Minister, Mr. Naren-dra Modi has all the wanted qualities & capabili-ties that can foster this by spurring the system andpromoting autonomy. Needless to say he has usedreforms in both judicial and administrative areasto bring about the needed change.

These reforms are exactly what shall help the En-trepreneurial India take the step up a notch. His-tory stands witness to the success stories of manydeveloped countries like America and many Eu-ropean Nations and the leading cause behind it isEntrepreneurship in those countries. The Entre-preneurial Economy built and destroyed feudal-ism. India shall learn and follow the footprints ofthose successful.

Some of the strategic economic reforms that were

set in motion by the Narasimha Rao Governmenaccelerated & put on the ground as shinning Indiaby the Vajpayee Government engendered a newinvigorated and revived India. It dismantled theold aristocracy and cemented on the left overs astronger economy.

Almost all major sectors have had the benet oentrepreneurial infusion. These sectors includeBanking, Healthcare, Pharmaceuticals, IT, Automobiles and Mobile Telephony. It is worth men

tioning that E-Commerce in particular has seen anupsurge in entrepreneurial activity, examples being- big players like Flipkart, Snapdeal and StartUps like App Virality, Servesy etc.Their foray into different sectors with much easeacts as a catalyst for their growth. Entrepreneursalways bring something new to the table, challenging and defying orthodox laws. They createwealth in recess, they make new markets and new

demands. They utilize the resources in a differentunimaginative way possible making it available ina unique unexpected fashion to their target cus-tomers.

Self-respect, self-trust and determination is themuch needed impetus that Narendra Modi hashelped Indians discover in them, especially the

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youth and lled them with aspirations and dreams.The new governments move in entering the socialnetworks alone drives many a mind. The biggestimpediment to our Entrepreneurs today is ourpolicies, archaic norms and regulations and layersof bureaucracy that have strangled growth and in-novation, inviting more and more corruption.

But now with the new Iron Man of India, It is rela-tively easier to clear large-scale industrial projectsand expedite clearances, cases and orders waiting

for approval. Gujarat stands tall as an exempla-ry of Modis governance but that remains to beseen for India at large. His master stroke of MoreGovernance and Less Government is a godsendfor Entrepreneurs. For this shall enable them tosoar high above the ground without any stringsattached and without any inhibitions from theGood Governance and its laws.

The Union Budget, 2014 can be called in to sup-

port the argument around Modis intentions for abetter life for Entrepreneurs. After realizing thatthe bane of many ill comforts to the Entrepreneur-ial community is nance, Mr. Arun Jaitley, TheFinance Minister of India, resonating with Modisintentions has proposed various funds for foster-ing the growth of the subject in point. The Fundsof funds (corpus 10,000 crore) has been proposedto be set up for providing them the much neededcapital via venture capital funds, Soft loans, QuasiEquity etc. Another fund namely the Technology

Development Fund with a corpus of 100 crore hasbeen

proposed to be set up. Further the finance minister haset a higher capital ceiling for tagging an enterprise a

MSME (Micro, Small and Medium Enterprises). Wha

is interesting however is the proposal for easy exi

of SMEs through establishment of an entrepreneu

friendly legal bankruptcy framework. Besides a Dis

trict level District level Incubation and Accelerato

Program will be set up for incubation of new ideas

This and the Start Up Village Entrepreneurship Pro

gram for fostering rural youth entrepreneurship hav

been a noteworthy contribution to the Start-Up eco-

system.

All this and more signify the boost the new govern

ment is trying to give to the entrepreneurial commu

nity for its take off and sustainment. However the suc

cess of the initiatives suggested shall only come to th

fore post their implementation to realize the aftermath

of the Union Budget and Modis thought waves on the

Start-Up community.

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Interview with Mr. Vivek Anand, Founder & CEO, IncLabs

Maon, The Entrepreneurship Cell of IBSHyderabad had the privilege of hosting theOrientation session for its fresh batch ofWantrepreneurs, 2014-16 in the presence of Mr.Vivek Anand, the Founder and CEO of Inc Labs,a Start-up working on a niche social platform.

With a knack for Entrepreneurship, Mr. Anandhas already hit the ground running with two ofhis earlier sterling Start-Ups, Earl Grey Hospital-ity Network Pvt. Ltd. founded in January 2012and Arike Electric founded in January 2013. TheNIT Calicut Graduate has worn many hats in hiscareer as of yet. The entire gamut includes Con-vener, IT Analyst, Business Analyst, Consultant,Manager, Marketer, Strategist and BusinessEvangelist. The Editorial team of Maon had the op-portunity to pick his ingenuous brain before the ses-sion began. Here are the excerpts from the interview.

Q. Can you tell us about your association with Entre-preneurship?

Mr. Vivek: Officially it began a couple of years backBut before that I was involved in things that can becounted as small ventures. Back in school I and a couple of friends had a Start-Up idea. We started a QSR(Quick service restaurant) concept. Ten in 2012 had Co-Founded a Start-Up in the service sector buwas missing the network for it to flourish. Unlike Silicon Valley and Bangalore, that is one element miss-ing in Hyderabad. So initially when we started out wewould see the same faces over and over again. But as theword spread out we saw more Start-up. related activitiearound Hyderabad. Also, as the convener of HyderabadEntrepreneurs Society, we had Workshops, InternshipDrives and Recruitment drives for Wantrepreneurs.

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Q. Can you give us a sneak peek into what goeson in the workshops conducted by the Society?

Mr. Vivek: Yes. We have something called Lean

Start-Up, Social Entrepreneurship and GeneralWorkshop for which there is a dedicated group.One of the workshops is called Start-Up 101.We make sure it goes on for at least 78 hours. i.e.4-5 hrs each day. We teach all the aspects aboutStart-Ups from ideation to product strategy tomarket research and other related basics, part ofwhich is theoretical and part hands on. However,discussions are encouraged in our workshops.The good thing about this opportunity is that it is

not just for Start-Ups but for students and anyonewilling to learn. Apart from the afore mentionedwe have Smash up workshops and Mobile work-shops which do not focus on technology but onthe market.

Q. What according to you is the importance ofhaving a good team?

Mr. Vivek: It is very important. When we ex-panded we needed people for operations. Then

when our operations expanded faster we neededsomebody who could focus on such things. Typ-ically you start a Start-Up with friends. But younever know whether your friend is actually goodat what he says he is. And you can never ask himeither. So one suggestion for people is not to startwith friends unless you have friends who are re-ally good at what you want them to be good atand also start with people whom you are profes-sionally connected with.

Q. What is the importance of innovation ac-cording to you? As laymen we think Entrepre-neurship is all about innovation. But how muchimportance does innovation actually play inEntrepreneurship?

Mr. Vivek: I think innovation is overrated. Atthe same time we need innovation. Howev-er, we dont really need to have a unique ideafor it because innovation cannot just be an ideabut also how it is marketed. Take Quora forexample. Yahoo answers existed long beforewe had Quora. So why did Quora outperformthe former? There are two things to keep in

mind. First, The quality of Quora supersededthe former since it had a ltered set of users andthe trend of posting quality answers that engen-dered from experts in Silicon Valley continuestill date. And second, we did not have Facebookback when yahooanswers.com was launched.Therefore today you keep seeing someone hasanswered or up-voted something on Quora viayour Facebook news feed. Innovation is not justabout the product or idea but about how youmake people use it and also about choosing the

correct user. Thus, Innovation is important butan innovative idea is not a must.

Q. What is the thought process that an Entre-preneur goes through while coming up with aStart-Up?

Mr. Vivek: Thats a difcult question. Whenyou start you are excited because you have yourown rm and then the fear creeps in. You thinkyou know everything but you dont. It takescourage to go to the unknown without takinghelp from anyone. So it is very important tohave self motivation, positivity and a great atti-tude towards life.

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Q. How is the progress on Inc Labs till date?

Mr. Vivek: We are almost ready for our Betalaunch. We have a small team as of now eachexcited about what he/she is working on. Thereis a lot of enthusiasm in our people. They areconstantly trying out new ideas and building asolution to something. Recently, we raised pre-seed funding with TiE Hyderabad and a privateinvestor. So, we are moving fast and I am excitedabout the whole thing.

Q. What are the three most important things thatyou think aspiring Entrepreneurs should watch

out for?

Mr. Vivek: First is Network. Without connectionsyou are losing out on a lot. Second is being theJack of all trades and learning as much as possi-ble about anything. Third is, stop planning andstart implementing.

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