OUR COMPANYOUR COMPANY

STRATEGIC PLANNING MEETING

Topic Discussion:

• First Mover Theory

• Late Mover Theory

FIRST MOVER THEORYFIRST MOVER THEORY

Advantages

• Name Recognition

• Identification of Assets

• Patent

FIRST MOVER THEORYFIRST MOVER THEORY

Disadvantages:

• Uncertain Markets

• Market Entry costs

• Consumer Needs

LATE MOVER THEORYLATE MOVER THEORY

Advantages:

• Piggy – Back on First Mover

• Identification of Markets

• Stronger Consumer Needs

LATE MOVER THEORYLATE MOVER THEORY

Disadvantages

• Loss of Potential Market Share

• Change of Customer Needs

• Technological Changes

SUMMARYSUMMARY

• Change is always occurring

• First Mover and Later Mover Benefits

REFERENCES:REFERENCES:

Davis, Fred (2007) Strategic Management: Concepts and Cases 11ed. Upper Saddle River, New Jersey, Pearson / Prentice Hall.

McKenzie (2001) Investor’s Business Daily, retrieved from the World Wide Web on 22 June 2007 from: http://www.merage.uci.edu/~mckenzie/Myth.pdf

Lieberman, Marvin & Montgomery, David (1987) Stanford Business Library, retrieved from the World Wide Web on 20 June 2007 from: https://gsbapps.stanford.edu/researchpapers/library/RP969.pdf

Wong (2003) Stanford University retrieved from the World Wide Web on 21 June 2007 from: http://www-econ.stanford.edu/academics/Honors_Theses/Theses_2003/Wong.pdf