Download - Kyle Paul Unit 3 Ip 1
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OUR COMPANYOUR COMPANY
STRATEGIC PLANNING MEETING
Topic Discussion:
• First Mover Theory
• Late Mover Theory
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FIRST MOVER THEORYFIRST MOVER THEORY
Advantages
• Name Recognition
• Identification of Assets
• Patent
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FIRST MOVER THEORYFIRST MOVER THEORY
Disadvantages:
• Uncertain Markets
• Market Entry costs
• Consumer Needs
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LATE MOVER THEORYLATE MOVER THEORY
Advantages:
• Piggy – Back on First Mover
• Identification of Markets
• Stronger Consumer Needs
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LATE MOVER THEORYLATE MOVER THEORY
Disadvantages
• Loss of Potential Market Share
• Change of Customer Needs
• Technological Changes
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SUMMARYSUMMARY
• Change is always occurring
• First Mover and Later Mover Benefits
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REFERENCES:REFERENCES:
Davis, Fred (2007) Strategic Management: Concepts and Cases 11ed. Upper Saddle River, New Jersey, Pearson / Prentice Hall.
McKenzie (2001) Investor’s Business Daily, retrieved from the World Wide Web on 22 June 2007 from: http://www.merage.uci.edu/~mckenzie/Myth.pdf
Lieberman, Marvin & Montgomery, David (1987) Stanford Business Library, retrieved from the World Wide Web on 20 June 2007 from: https://gsbapps.stanford.edu/researchpapers/library/RP969.pdf
Wong (2003) Stanford University retrieved from the World Wide Web on 21 June 2007 from: http://www-econ.stanford.edu/academics/Honors_Theses/Theses_2003/Wong.pdf