KUER Public RadioConnecting with the people who shape Utah and the West

Directly access an audience concentrated with educated, affluent, and influential citizens. Our listeners are your clients, customers, patrons, and employees.

2

KUER 90.1 delivers NPR; local, national and international news; and entertainment programing to a diverse audience in a noncommercial, educational environment.During the weekday commute, KUER carries trusted national and international news from Morning Edition and All Things Considered—while our local news staff of radio and web journalists cover local city and state issues with the same award-winning, thoughtful perspective. In addition, KUER’s premier local program, RadioWest, highlights the best in arts, culture, and politics. Weekends deliver can’t-miss entertainment from programs that include Wait Wait… Don’t Tell Me!, This American Life, and A Prairie Home Companion.

KUER can be heard from St. George, Utah to Twin Falls, Idaho through our network of 35 translators and transmitters. All of KUER’s content is streamed at KUER.org and KUER’s mobile app.

KUER COMPARED TO THE GREATER SALT LAKE CITY METRO POPULATION

Source: SLC, Ogden, Provo Metro Scarborough RI 2015: Feb14 - Jan15 (Rev. 1)

59%11%AFFLUENT

Market Value of Owned Home $350K or more:

Household Income $250K/year or more:

51%60%98%

CULTURALLY PASSIONATE

Contribute to Arts/Cultural Organizations:

Museum Patron:

Pay More for “Eco-Friendly” Products and Services:

EDUCATED Hold an Advanced Degree: Average adult

31%48%INFLUENTIAL

Professional & Related Occupations:

Management, Business and Financial Operations:

AGE GROUPS

25–34

24.4%

12%

17%

35–44

55–6445–54

65+

INCOME (IN THOUSANDS)$150-249+ 11.5%

16.2%

20.9%25.9%

$100-149

$50-74$75-99

GENDERMale 58.5%

41.5%FemaleAdv Degree 26.7%

25.4%

22.8%College Degree

Some College

EDUCATION

A DYNAMIC AUDIENCEKUER attracts loyal listeners and supporters from all walks of life. They are highly educated, culturally passionate and concerned about the issues facing their community and the world at large.

LISTENER REACH

305,600monthly state-wide listeners

165,800weekly metro-area listeners

63,300daily metro-area listeners

*

18–24 14.1%

11.8%

20.6%

Household Income $150K/year or more: 123%

Take 5-9 Round Trip Domestic Air Flights for Personal/Vacation: 191%

62%19%

COMMUNITY ENGAGEMENT

Contribute to Social Care/Welfare Organizations:

Volunteer Work:

192%A KUER listener is more likely by

126%Small Business Owner:

3

Strategic Marketing PartnershipFocused on YOUR goals

Underwriting on public media delivers dual marketing benefits to your organization: Your message reaches an exceptionally devoted audience that is hard to capture through traditional media, and your support of a respected, nonprofit public service engenders goodwill.

Your KUER Public Media representative will work with you to customize an effective underwriting campaign that may include:

Special event sponsorship

15 second broadcast

announcements

Online marketing, including pre-roll

announcements and banner ads

Program specific sponsorships

Challenge grants during fund drives

Source: Lightspeed Research, NPR Impact Study, October 2013

UNDERWRITING GENERATES MARKETING RESULTS

95% of public radio listeners take action in response to

something heard on NPR.61% of public radio listeners hold

a more positive opinion of sponsors that support NPR.

54% of public radio listeners prefer to buy products or

services from NPR sponsors when price and quality are equal.

48% of public radio listeners believe that the businesses

they hear are more credible than those on commercial radio.

Delivers Return on Your

Investment

Builds Brand Loyalty and Trust

Cultivates Clients and Consumers

Shows Your Good Corporate

Citizenship

4

QUALITY AUDIENCEKUER listeners are highly educated, affluent and influential. They have significant discretionary income and are actively engaged in their community.

BENEFICIAL RELATIONSHIPBy supporting KUER, the connection you build with listeners reinforces their desire to do business with YOU.

MISSION:It is our fundamental belief that information and public engagement enriches a community. To that end, KUER is intensely committed to building a community of world citizens through story and art, discussion and debate, sound and creativity. Our work is driven by our Public Service Mission: KUER enhances the lives of its audience with a blend of news, information and entertainment in an unbiased, non-commercial context and creates an ongoing source of service and support to vital community organizations.

CONTACT INFORMATION:Please contact your KUER sales representative for information on creating a customized package to meet your needs.

Ja’Naye Paynejpayne@kuer.org801-581-3227101 S. Wasatch Dr.Salt Lake City, UT 84112

Why KUER 90.1?

PROGRAMMING ENVIRONMENTThe public radio landscape is free of clutter. With an average of less than three minutes per hour devoted to messaging, there is significantly lower tune out. Your message will be heard.

5

PROGRAM GUIDEMONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

12:00 am

BBC World Service

BBC World Service

BBC World Service

BBC World Service

BBC World Service

BBC World Service BBC World

Service

1:00 am

2:00 am

3:00 am

4:00 am

5:00 am

NPR’s Morning Edition and KUER’s Local

News

NPR’s Morning Edition and KUER’s Local

News

NPR’s Morning Edition and KUER’s Local

News

NPR’s Morning Edition and KUER’s Local

News

NPR’s Morning Edition and KUER’s Local

News

Only a Game

6:00 am

NPR’s Weekend Edition

Saturday

NPR’s Weekend Edition Sunday

7:00 am

8:00 am

9:00 amRadioWest

Here & Now

RadioWest

Here & Now

RadioWest

Here & Now

RadioWest

Here & Now

RadioWest

10:00 am Wait Wait… Don’t Tell Me! On The Media

11:00 am1A 1A 1A 1A Snap

JudgementWait Wait…

Don’t Tell Me!

12:00 pmThe Takeaway The Takeaway The Takeaway The Takeaway

Science Friday To the Best of Our Knowledge

Studio 360 with Kurt Anderson

1:00 pmFresh Air Fresh Air Fresh Air Fresh Air The Splendid

Table

2:00 pm P.R.I.’s The World

P.R.I.’s The World

P.R.I.’s The World P.R.I.’s The World P.R.I.’s The World On The Media

A Prairie Home Companion3:00 pm

All Things Considered and

KUER’s Local News

All Things Considered and

KUER’s Local News

All Things Considered and

KUER’s Local News

All Things Considered and

KUER’s Local News

All Things Considered and

KUER’s Local News

This American Life

4:00 pm Weekend All Things Considered

Weekend All Things Considered

5:00 pm The MothRadio Hour

A Prairie HomeCompanion

RadioLab

6:00 pm This American LifeMarketplace Marketplace Marketplace Marketplace Marketplace

7:00 pm RadioWest801-585-WEST

RadioWest801-585-WEST

RadioWest801-585-WEST

RadioWest801-585-WEST

RadioWest801-585-WEST Selected Shorts

8:00 pmq

Public Radio Remix

BBC World Service

q

Public Radio Remix

BBC World Service

q

Public Radio Remix

BBC World Service

q

Public Radio Remix

BBC World Service

q

Public Radio Remix

BBC World Service

Live Wire!

Bullseye

BBC World Service

Reveal

Ted Radio Hour

BBC World Service

9:00 pm

10:00 pm

11:00 pm

1A

6

KUER’S UNDERWRITING GUIDELINES:As a public radio station, KUER must follow FCC (Federal Communications Commission) guidelines regarding copy and content, which protects KUER’s distinctive, non-commercial, uncluttered broadcast environment.

To help maintain the overall noncommercial sound of a funding message, copy should be written with the intention to identify, but not promote the funder.

KUER’S UNDERWRITING MESSAGES MAY INCLUDE:• Acknowledgement of your business and a description of location and/or services in value-neutral language

• Contact information, such as address, phone number, or website

• Spots are 15-seconds in length, pre-recorded, and voiced by a KUER talent

• Message must begin with the preamble of “Support for KUER comes from…”

• A maximum list of four products or services per message

THE FOLLOWING IS NOT ALLOWED: • Calls to action (visit, buy now, call, etc.)

• References to price or value (free, $10, on sale, etc.)

• Superlatives or comparative language (guaranteed, best, greatest, most reliable, etc.)

• Qualitative language (Pulitzer Prize Winner, family-owned, certified, etc.)

• Inducements to buy, rent, sell, or lease

• Personal statements (you, your, ours, we, etc.)

• Language advocating political, religious, or social causes

• Reference to third-party sponsors

• Marketing taglines or slogans that do not meet official guidelines

Please inquire with your station representative for samples of copy or for further information regarding guidelines.

QUESTIONS OR ASSISTANCE:Contact Ja’Naye Payne at jpayne@kuer.org or (801) 581-3227.

*KUER reserves the right to refuse any copy or funding based on the station’s interpretation of FCC and station guidelines.

Underwriting Guidelines

7

Salt Lake City

Ogden

Smith�eldGarden City

Laketown

WellsvilleTremonton

Brigham City Woodru�

CoalvilleMorgan

Kaysville

Bountiful

TooeleAmerican Fork

Orem

Spanish Fork

SantaquinEureka

Mona

Nephi

Levan

Pines

IndianolaHelper

PriceWellington

Fairview

Mt. Pleasant

EphraimHuntington

Ferron

SalinaSigurd

Gunnison

Scipio

Delta

Fillmore

Rich�eld

Sevier

Beaver

Milford

Parowan

Cedar CityEnterprise

Kanarraville

St. George

La Verkin Orderville

Bryce Canyon

PanguitchBoulder

Hanksville

Ticaboo

BullfrogHalls Crossing

Blu�

Blanding

Monticello

MoabCastle Valley

Crescent JunctionGreen River

Montezuma CreekMexican HatUS163

TropicHenrieville

Kanab Big Water

Mt Carmel Jct US89

LoaBicknell

Antimony

Torrey

Hinkley

Fruitland

Duchesne

Roosevelt

Vernal

Jensen

Dutch John

Bonanza

Myton

Grantsville

Wendover

Clear�eld

Provo

Logan

Monroe

KUEU

KUER

KUOU

KUXU

KUHU

COVERAGE MAP

Our loyal audience is always at your fingertips. Your message will be heard throughout Utah in homes, offices, cars, mobile devices, and online.

For more information about underwriting opportunities with KUER, contact Ja’Naye Payne at jpayne@kuer.org or (801) 581-3227.