ksa technopak
TRANSCRIPT
Presented to:
Prof. Shahir Bhatt
Retail Consultancy KSA Technopak
Presented by:Ankit Pansuria A-35Minesh Prajapti A-43
Introduction Started in 1992-Management consulting firm, focusing
on consumer product niche.
Joint venture with Kurt Salmon Associates (USA) in 1996.
KSA is one of the oldest and largest specialist management consultancy firm for this sector world wide.
Positioning as full service provider.
Strength
Amalgam of best experience, innovation & thought leadership from around the globe.
In-depth understanding
Successfully aided Indian leading retailers & suppliers in Business planning and strategyRetail operation and supply chain management
The Indian Consulting Scene Many Business / Management consulting firms
like PWC, AT. Kearney, E & Y, Mckinsey.
All firms work in various field
KSA-Technopak only focus on Retail and FMCG sector.
Retail consultancy is their main strength.
Vision
KSA –Techopak wishes to be acknowledged as a “Thought Leader” in developing Indian specific retail models, as well as “Operation Expertise Leader” to achieve time and cost effective execution of retail project implementation.
Mission
KSA-Technopak wishes to comes 1st in the mind of some one looking for high quality consulting solution in the retail & FMCG sectors.
CURRENT SCENARIO :SECTORS AND SERVICE OFFERED
SECTORS:Textiles and ApparelsRetail and consumer GoodsHealth care
SERVICE OFFERED:Strategic ServicesPerformance Improvement servicesSupply Chain servicesInformation Technology
Strategic services Business strategy
Strategic Alliances
Strategic Business Planning
Market Feasibility Study
Mergers and Acquisitions
Performance Improvement Services
Apparel Factory startup
Management Training and Development
Quality Assurance Systems
Product Design and Development
Supply Chain Services
Supply Chain Planning and Organization
Sourcing strategies
Sourcing Process Improvement
Vendor Selection
Vendor Management
Current Issues and Problems
Competition
Innovative Marketing Service
The Future
Planning to tap the neighboring markets of srilanka and Bangladesh
Look into other sectors
Question-1
What are the new marketing strategies which the company can employ in the current situation of increased competition? What according to you is better for a consulting firm like KSA-Technopak push or pull?
Answer-1
First mover Advantage Take benefit of their core competencies of
providing Value added services those are not provided by anyone
Focus on the other service areas Expansion of their business services in the
other country PULL strategy is better for consulting firm
like KSA –Technopak
Questions-2
Which are the new sectors which the firm can target to expand its operation? Do you think that the firm has restricted itself to few sectors and has restricted its scope of operations?
Answer-2
New Sectors firm can Target to expand its operations
1. Hospitality and Leisure2. Food and Agriculture3. Education4. Entertainment5. Real estateYes , The firm has restricted itself to few sectors
and scope of its operations.
Questions-3
Do you think that the firm is involved in many activities which are non value adding and hence might not hold too much importance in the eye of potential clients? Do you think that the firm will be better off offerings less number and type of services but to a larger client base? Justify your answer
Answer-3
Potential clients know about Services provided by KSA-Technopak.
Loyal potential customer can come only to the KSA -Technopak.
Question-4
How should the company go about in targeting the neighbouring foreign markets? Should it follow the same business strategy which it is following in the Indian market.
Company should target neighbouring country like Srilanka, Bangladesh, Pakistan, China, Burma etc..
The company should adopt same business strategy with added features like more P.R.intense marketingleveraging success in India in communication
mix.
Answer-4
Question-5
Finally, list out some activity which will help company in generating better P.R.
Answer-5
Sponsoring Retail events & Summits
Being active on Blogs
Being active on Social Networking site