On international collaboration in horticulture

Krijn Poppe l senior economist LEI Wageningen UR

Almeria, September 2015

Staff >6.000

Turnover € 658mln

Wageningen UR

Facts

2nd Biotech

city in the world

Students >9.000

Countries

>100

THES ranking

70

University

&

Institutes

Our mission

‘to explore the potential of nature

to improve the quality of life’

Supervisory Board

Executive Board

EnvironmentalSciencesGroup

Alterra

Agrotechnology& Food Sciences

Group

Food & BiobasedResearch

Livestock Research

Central VeterinaryInstitute

AnimalSciencesGroup

PlantSciencesGroup

PlantResearch

International

Applied PlantResearch

SocialSciencesGroup

Wageningen University

Contract Research Organisation

Concern Staff Facilities & Services

WageningenAcademy

IMARES

WageningenInternational

LEI

Centre forDevelopmentInnovation

RIKILT(food safety)

EnvironmentalSciences

Animal Sciences Plant Sciences Social SciencesAgrotechnology& Food Sciences

Position LEI

within

Wageningen UR

LEI WAGENINGEN UR

an independent and internationally leading

socio-economic research institute.

We offer clients insights and integral advice for policy

and decision-making processes in an innovative way, contributing to the

creation of a more sustainable world.

265 employees

65% male

35% female

LEI Wageningen

UR Facts

40% Accepted EU

R&D proposals in societal challenge 2

Turnover € 31 mln

...

Yearly around 100 references

in parlement

Market Intelligence

+ Integrated Assessment

Our strengths

Sector knowledge

from producers to consumers

Socio economic knowledge

Data & Models

Our work forms and fits the EU

agenda Broad network

working on

global challenges worldwide

Food Security

Biobased Economy

Water, Energy and Climate

Sustainable Food Clusters

CONTENT

1. Market Intelligence

2. Sustainability

3. ICT for sharing data

4. Consumer research on

food and health

From insights to intelligence

9

Vegetables export - main destinations

2014

10

Netherlands: € 5.8 Bn Spain: € 4.8 Bn

Trends in food

Health

● Awareness of healthy diets and lifestyles

● Struggle against obesitas

Sustainable food production

● Growing demand for sustainable, seasonal products

from the region

● Reduction in consumption, food waste as an issue

New cultures in food

● Unwind, contra-trend of technology

Quality time: products should ripen, slow food

● Experience – food as a part of story telling

● More fresh, less meat

The retail landscape is changing

Retailers with a broad range (on the edge of suburbs) have difficult times

(German) discounters have learned and improved the trics.

Specialty retailers in sustainable, convenience and luxury products

Web shops and online: home delivery, pick up points (last mile)

Out-of-home grows (trends: fast casual, food truck etc.)

12

13

The Sustainability Consortium

SOURCE: TSC member interviews

• Providing multi-stakeholder input

to ensure industry alignment

• Identifying issues beyond LCAs

• Committing to scientific rigor

• Early access to a vast multi-

stakeholder network

• Collaboration on innovative

sustainability solutions and

consumer engagement

Member testimonials

“By looking at sustainability as a

business opportunity, we are

innovating products now that we

wouldn’t have been otherwise”

“TSC is bringing stakeholders

together in a collaborative fashion

to develop sustainability solutions

for common themes across

product sustainability”

“TSC provides common language

and a uniform approach to

measure sustainability across the

supply chain”

Products

Approach

Network

• Defining clear standards for

environmental and social metrics

• Creating implementable tools

• Reducing cost and complexity of

reporting

ICT as a game

changer

www.FIspace.eu

https://www.agriplace.com https://www.youtube.com/watch?v=PqGtiLQGT9o

ICT brings info for farmer and consumer

Royal Gala apple

Origin: Girona

Pesticides: No

Organic farming: Yes

Carbon footprint:1,2 kg CO2e

Disruptive ICT Trends:

Mobile/Cloud Computing – smart phones, wearables, incl. sensors

Internet of Things – everything gets connected in the internet (virtualisation, M2M, autonomous devices)

Location-based monitoring - satellite and remote sensing technology, geo information, drones, etc.

Social media - Facebook, Twitter, Wiki, etc.

Big Data - Web of Data, Linked Open Data

High Potential for unprecedented innovations!

everywhere

anything

anywhere

everybody

Which innovations and new business models are possible ?

Precision Farming/Advice Segment Online + info Service ++

• Prescriptive farming • Predictive maintenance • Eco-systems of apps • Regionally pooled big data

analysis for science and advise (and risk mgt.)

• Personalized advise by apps

• Online shops

• Integrated supply chains • Feedback consumer-producer

• Measure, pay sustainability

• Better T&T

• Paperless chain • Store

replenishment • Category

management

Sustainability Health Food Safety Food Security

Loyalty SMEs Cost price GRIN Cope with retail

Transport

Input industries Farmer Food processor Retail / consumer Software

Provider

Logistic solution providers

Transport+

Collaboration and Data Exchange is needed!

Agri-Food Supply

Chain Networks

are multi-

dimensional

• Markets allocate products to different destinations

• Chains are supported by many service providers

• Intensive data-exchange with governments

law & regulation

innovation

geographic

cluster

horizontal

fulfillment

Vertical

Data exchange by ABCDEFs

Large organisations mostly have gone digital, with ERP and other systems

But between organisations (especially with SMEs) data exchange and interoperability is still very poor

While more data exchange for collaboration and business process control in the chain is needed

● As data need to be combined to create value

● The better we exchange data, the less disruptive it is for current business models and organisations

There is a need for ABCDEFs:

Agri-Business Collaboration & Data Exchange Facility

Proprietary/closed or open ABCDEFs?

Farm Digital project

Sharing Data with AgriPlace:

Compliance Made Easy

https://www.agriplace.com

https://www.youtube.com/watch?v=PqGtiLQGT9o

LESS ADMINISTRATIVE BURDEN

AND CREATING VALUE

Auditors • More effective audit on farm

• More new clients

• Savings of >€100 per audit visit

Farmers and Growers • Less time and irritation to collect data

• More digital management

• Savings of >€500 euro per grower

Retailers • Quicker and more complete data

• Better risk management

• > €30 savings per farm request

Importers and Food processors • Cost savings on data collection

• Increase data quality

• Savings > €10,000 per importer

Consumers • Relation with growers

• Better understanding of labels

• More transparency

PROTOTYPE AGRI-PLACE

FMS-manage-ment software

GOV. open data

LEI Wageningen UR Benchmark-data

Data flows: virtualisation is coming

Logistics Intelligence

Logistics Connectivity

Real-time Virtualization

5.0

5.5

6.0

6.5

7.0

0 10 20 30 40 50 60 70 80 90 100

Glycongen concn. (µmol glucose equiv./g)

Ult

imate

pH

DFD

normal

normal or PSE

acid

The need for

Research

Infrastructures

to monitor

consumer

behaviour and

test new

products

www.EuroDISH.eu

www.eurodish.eu 14.09.15 p. 24

Intake of food and nutrients

Health and disease risk

Status and function of the body

EuroDISH: From model to key-questions &

research infrastructures

Determinants of diet and

lifestyle

Grant no 311788-CSA-SA

Diet

What are

we

eating?

Food

(pattern) &

Nutrient

(status)

Effect

Does it

matter to

health?

Mechanisms

and disease

outcomes

Products

Why are

we eating

this?

Food choice

& change

Public Health

Interventions

ex: Psycho-social &

environmental

research, GIS &

GPS

Monitoring &

Surveillance

ex: Innovative

technologies & food

products

Biomedical Research

ex: New products for

people at risk

www.eurodish.eu 14.09.15 p. 25

DISH domain

'DISH' model:

4 key building

blocks of food

and health

research

Krijn Poppe Studying the need for food and health research infrastructures in Europe

www.eurodish.eu 14.09.15 p. 26

Intake of food and nutrients

Health and disease risk

Status and function of the body

Foods, frequency, amounts.

Lifestyle, e.g., physical activity

smoking, drinking,

sexual activity

Fitness, fatness, blood pressure

vascular stiffness; serum cholesterol,

carotid artery thickness,

atherosclerosis, cognitive function;

mutation & methylation.

Infection; myocardial infarction; cancer;

fractures; dementia. Healthy life expectancy, mortality.

EuroDISH: From model to key-questions &

research infrastructures

Determinants of diet and

lifestyle

Availability, price, taste,

cultural values and beliefs, attitude, PH-intervention campaigns, education,

SES, age, sex, life cycle, etc

Grant no 311788-CSA-SA

www.eurodish.eu 14.09.15 p. 27

EuroDISH: The consumer as link between the Agrifood & Health sector

Krijn Poppe Studying the need for food and health research infrastructures in Europe

Societal challenges:

Food security, safety,

sustainability, climate

change

Societal challenges:

Health, demographic

change, and wellbeing

Food Policy Environment

Social Environment

• Biology & Behaviour

• Public – Private

• Connecting health and food

(ESFRI working group)

Health

sector

Agrofood

sector

Consumer why & what do we eat,

how does it affect

health?

Healthy and active live

for EU-consumers

(JPI-HDHL, H2020)

public

private

public

private

Big Data for Smart Food and Health Services

Life style

Health

Food

28

Some options for collaboration

Pre-competitive innovation and data management:

● Market Intelligence

● Sustainability

● ICT for sharing data

● Consumer research on food and health

And of course there will be opportunities in the market to collaborate

29

Muchas Gracias

krijn.poppe@wur.nl

wageningenUR.nl/lei