Kraft P-10 Demo UX

Thinaire Kraft P-10 Demo UX 10-31-14 CONFIDENTIAL

NFC /BLE NFC /BLE NFC /BLE NFC /BLE IR Scanner

ENTRANCECONTEXT

TRANSFER

CONTENT

OFFER

STATUS

PATH

AFFIRMATION

AISLE (A) AISLE (C) CHECKOUT (D)

RULES

Progress status indicator A. B. C. D.

Check mark Ingredients list as progress indicator advances

Product engagement results in coupon loading

Each barcode loaded appearsas a visual reward confirmation

Steps A. B. C. may be completed in any order sequence

Completing shopping list results in add’l rewards (D.) Barcode

Option to load all coupon barcodes directly to store loyalty account DIRECT-TO-CARD (D2C)

Step D. includes electronic proof of purchase

AISLE (B)

Recipe Image

CheeseImage

HamImage

CoffeeImage

Store BrandLogo Image

Value IncentiveObjective

ObjectiveStatus

ObjectiveStatus

ObjectiveSuccess!

Redeem

Recipe Next Step B Next Step C Next Step D D2C

IngredientsList

IngredientsList Update

IngredientsList Update

IngredientsList Update

Double Rewards

C. BarcodeB. BarcodeA. Barcode

C. BarcodeD..Barcode

B. BarcodeA. Barcode

B. Barcode

A. Barcode

A. Barcode

CheeseHamCoffee

CheeseHamCoffee

CheeseHamCoffee

CheeseHamCoffee

CheeseHamCoffee

A B C A B C A B C D A B C DDA B C D D

1 2 3

ENTRANCE EXIT

A

B

C

D1

2

3

✓ ✓✓✓

✓✓✓

✓✓✓