1

Contacts: corporateaffairsanz@mdlz.com

Kraft Foods in Australia changes company name

Kraft Foods businesses in the Asia Pacific region, including Australia, will be known as Mondelēz International from today (1 July)

Although new in name, what we do and how we do it remains the same, and we will continue our position as a leader in innovation and sustainability

In Australia, we will continue building on our 100 years of history with the same iconic brand portfolio, including Vegemite, Cadbury Dairy Milk, The Natural Confectionery Co, Liveactive specialty cheese and Philadelphia.

Melbourne, Australia – July 1, 2013 – From today, the Kraft Foods business in Australia

will be known as Mondelēz International, although Australia has been operating as part of the

Mondelēz International family of companies since 1 October 2012.

The move came as part of the global change in October, when parent company Kraft

Foods, Inc. split into two independent companies – Mondelēz International, Inc (NASDAQ:

MDLZ) and Kraft Foods Group, Inc (NASDAQ: KRFT).

“With a new name”, Ms Rebecca Dee-Bradbury, President Developed Markets, Asia

Pacific explained, “the business will carry forward the values of its legacy organisation. What we

do and why remains the same”.

“In Australia, Mondelēz International will continue to be a thought leader in the fields of

innovation and sustainability and remains focused on the benefits of a strong working

relationship with Asia,” Ms Dee-Bradbury said. “Innovation is one of the keys to the success of

our business and to a sustainable manufacturing and food industry in Australia. Our business is

committed to unlock innovations and the next family favourite by working closely with suppliers,

higher education providers and government”.

Mondelēz International is Australia’s fastest growing food manufacturer and an important

contributor to the Australian economy. In the past 12 months, the Australian and New Zealand

businesses contributed $AUS3.5 billion across to the local economy. Across Australia and New

Zealand we employee 3,000 people directly and over 2,000 people indirectly. Mondelēz

International is committed to Australia’s manufacturing sector with over 90 per cent of products

sold in Australia made in one of our five manufacturing sites located in Claremont (TAS), Port

Melbourne (VIC), Scoresby (VIC), Ringwood (VIC) and Suttontown (SA). In 2012, the business

introduced 30 new products drawing upon both our local ingenuity and global expertise.

2

Built on more than 100 years of local heritage, the focus remains on continuing the rich

legacy of iconic brands that are found in 98.5 per cent of Australian homes – with household

names like Vegemite, Cadbury and Philadelphia.

Ms Dee-Bradbury said, “The local team in Australia is energised and highly optimistic

about the business’ direction and the innovation opportunities that are on the horizon. We’re

eager to live out our mission statement - to bring joy to everything we do.”

About Mondelēz International

Mondelēz International, Inc. is one of the world’s largest snacks companies. With global net

revenues of $US35 billion in 2012, our products are in 165 countries. The company employees

110,000 people in more than 80 countries. About three-quarters of global annual revenue is

generated in the fast-growing biscuit, chocolate, gum and candy categories, and more than 40

per cent of sales is generated from high-growth developing markets.

Globally, Mondelēz International holds the number one position in biscuits, chocolate,

candy and powdered beverages and the number two position in gum and coffee. The global

portfolio includes nine billion-dollar brands – Cadbury, Cadbury Dairy Milk, Milka chocolate,

Jacobs coffee, LU, Nabisco and Oreo biscuits, Tang powdered beverages and Trident gum. In

addition, the portfolio includes another 52 brands, which each generate annual revenues of

more than $US100 million.

Mondelēz International is a proud member of the Standard and Poor's 500, NASDAQ

100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com.au and

www.facebook.com/mondelezinternational.

For enquiries visit: mondelezinternational.com.au/contact-us