1

The history of KPN: an overview of 150 years

1881

Introduction public

telephony in NL

1941

Completely

automated

telephone network

1950

Introduction of semipublic

wireless network (Simplex)

1970

First car phone

network

1980

Rise of telematica

(integration of

telecommunications and

informatica)

1993

Rise of mobile

telecommunications

(GSM technology)

1998

Rise of e-mail and internet

(analog and ISDN)

2002

Rise of broadband

internet (xDSL)

2004

Rise of mobile

data services

(UMTS technology)

2008/2009

Pilots for fiber

2006

KPN celebrates 125

years of telephony in

The Netherlands

2013

KPN to deploy 4G as first

operator in The Netherlands

1852

First public telegraph

connection by state

2

KPN in brief: the Dutch Touch Worldwide

3

Market

share:

40-45%

Sales

2012:

€ 7,5 bln

Market

share:

15,6%

Sales

2012:

€ 3.4 bln

Market

share:

~20%

Sales

2012:

€ 804 mln

4

KPN and Corporate Social Responsibility

People connected

Objective: Social contact

for all people is taken for

granted.

The New World of Work

Objective: KPN as a

recognised example of the

New Way of Working.

Responsible energy use

Objective: Climate neutral

in 2020.

KPN M2M Presents:

5

6

Market situation

35% of elderly/disabled people feel limited

in their mobility

65% of them stopped doing their everyday

activities

Caretakers worry about the wellness and

safety of the ones they take care of

65% of caretakers would feel much better if

the people who they take care of, could use

an alarm anytime, anywhere, whenever the

situation demands it

Nowadays people wish for more:

Mobility

• In order to rehabilitate from illness, be

able to move freely and therefore to

live

Safety

• Knowing that help is always nearby

Security

• You are assured of your wellbeing -

someone is guarding over you

7

8

KPN M2M’s MySafeGuard

KPN Machine2Machine offers a fully integrated solution:

MySafeGuard

Facilitating assistance anytime, anywhere, when the

situation demands it

Establishing two-way communication with a:

• Personal helpdesk

• Care institution

• Relative or caretaker

©

Integrated solution

Reliable & proven technology

• User-friendly devices

• Tested, reliable and ready to use devices

Right telecom services

• Best multi-network European coverage

• One flat fee & no financial surprises

• Provider independent

High-end location monitoring

• Quick insight in the location of people of interest

• Detailed location information

• 24x7 Access to location monitoring services

Portal environment

• Accessible from desktops, iPads and mobile devices

• Proven Location Based Services technology

• Possibility to track a single person, different people or groups at

the same time

9

Target groups

10

Patients

“I want to move independently as long as possible, I want to feel safe when moving outside.

When carrying a MySafeGuard device I know that I can always contact one of my relatives or my

care institution by pressing one button. When I’m not able to communicate anymore, my device

communicates my location anyway so that people can find and help me.”

Caretakers “I can’t always be near my patient but I want to take care of him in the best way I can. The idea

that my patient can reach me or a care institution whenever he wants, gives me a good and safe

feeling.”

Care

institutions “We want to offer patients full service and care whenever they are in need. MySafeGuard offers

the right service for that.”

Lone

workers “Today’s workforce is mobile; as an employer I am required to keep my employees safe, this

includes knowing where they are in an emergency.”

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Three types of defining locations

3 Single shot location 1. Track a route

2 Geofence

12

How does it work?

Roaming limitations

• No use possible outside the

EU 33 zone

• No possibility to preset / call

foreign numbers

Function 4

Safety zone: alarm message goes

out when person moves beyond the

predefined boundaries

Function 3

G-shock detection: fall detection

Alarm will be send out when patient

falls down and/or stopped moving

Function 1

Press alarm button, send out

location and set-up call

Function 2

Set-up a call to a care employee or

another preferred number

(on Lola only one preset number)

Function 5

Advanced reporting for customers

Monitoring the user base

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Choose between two devices

• GPS, GSM, GPRS Speaker phone

• Geofencing, G-shock, Real time positioning

• 5,4 x 4,0 x 1,6 cm

• One preset number

• Fall detection included

• Pricing on request

Lola

• GPS, GSM, GPRS Speaker phone

• Geofencing, G-shock, Real time positioning

• 8,7 x 4,4 x 1,7 cm

• Multiple preset numbers

• Fall detection included

• Pricing on request

GT300

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Proposition

Minimum order Minimum order of devices for Retail is 50. For resellers is 250.

Commitment No commitment on #

Subscription summary

Voice Limitless (Fair Use Policy 30 minutes, pooled) in Europe

Data 2 Mb (Fair Use Policy)

Activation term 6 months (Grace period)

Minimum term of master

agreement 3 years

Minimum term of device usage 12 months - 24 months

End of term End of term can be requested via portal. Your subscription will end

at the end of the calendar month

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Order & guarantee

Orders and guarantees

Devices will be sold at a minimum of 50

pieces

Within a batch several types of devices are

possible

12 month guarantee (devices and SIM)

activated when rendered up

No refund but working device in place

(refurbished)

Coverage of KPN M2M MSG

16 Presentatie Locate

17 Presentatie Locate

Countries (EU 33)

Coverage of KPN M2M Locate:

Austria France Luxembourg Spain

Belgium Germany Malta Sweden

Bulgaria Greece The Netherlands Switzerland

Croatia Hungary Norway United Kingdom

Cyprus Iceland Poland Gibraltar

Czech Republic Italy Portugal

Denmark Latvia Romania

Estonia Liechtenstein Slovenia

Finland Lithuania Slovakia

CRM: Managing connections and devices

in the MSG sales portal

Contract Management

• Documentation of contracts

• Contract Management

• Additional Services ordering

Device Management

• Order devices

• Do it yourself configuration

• Guarantee process

• End single connections

• Activate devices

Insight

• Invoices

• Devices overview

• Reporting

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Marketing approach

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MySafeGuard marketing strategy

Lead Generation

1. Intelligence

Measure lead

data and social

data

2. Content

LinkedIn,

Twitter,

Slideshare

4. Channels

Focus on

Influencers

5. Employees

KPN Social

ambassadors

3. Community/

Content

Manager

For MySafeGuard, we will ensure that the basic activities of social media and

content marketing are quickly put in order. Below an overview of the modules on

which we are focusing in this regard.

©

21

MySafeGuard in short

• Simple and reliable device, easy to use

• Direct two-way voice connection with the

person/institution behind the button

• Possibility to indicate predefined Safety zones

• Web portal accessible via Internet 24/7

• Location services available by GSM and GPS

• Always attainable with KPN’s (preferred)

network(s) in Europe

• Alarm centre connection possible via API

• Self-service portal for ordering, re-ordering and

managing devices

• Supportive marketing strategy included

©

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MySafeGuard

• Anytime, anywhere

• Freedom, independancy, safety

and care

Contact us at:

www.kpn.com/m2m

Twitter: @KPNM2M