P - Publications: These are your brochures, annual reports, newsletters, yearbooks, corporate kits

P - Publications: These are your brochures, annual reports, newsletters, yearbooks, corporate kits.E - Events: Organising the kind of events to get folks interested in your company.N - News: Getting a lot of good talk in the various media channels (both old and new).C - Community relations: Companies tend to be better regarded if they are accepted by the community. I - Identity media: Business cards, stationery, boilerplates, tag lines, uniforms, and codes of conduct.L - Lobbying: This would relate to issues of government relations, activism, meeting of legislators.S - Social investment: PR should be a conduit for Corporate Social Responsibility (CSR) activities for issues that a company cares about. A prime example is Body Shop.