Kosher Tiered ConceptJuly 26, 2013

Tier 1 Stores with an in-store kosher bakery, deli and meat/seafood cutting room with in-house supervision. It is preferable to have the store set up with the store-within-a-store concept

Store definition- High indexing religious-kosher store with 5 or more religious synagogues and/or schools within a 3 mile radius. Kosher Supervisor (mashgiach) on site providing in-store supervision.

Store physical attributes:

Kosher in-store Bakery Kosher in-store Deli Deli and Bakery Grab and Go Meat/Seafood cutting room (8-12ft of display space) 4ft refrigerated packaged meat/seafood (deli and smoked fish) Produce- Kosher cut fruit Dry 40x72 (or equivalent in low-profile shelving) Dairy 12ft (including Chalev Yisroel items) Frozen 8dr 1 door pareve and Chalev Yisroel ice cream, 6 grocery, 1 frozen meat/seafood 8ft Kosher Wine

Tier 2 High-level kosher stores with no dedicated in-store kosher supervision. Supervising available on an as-needed basis

Store definition- High indexing religious-kosher store with 3 or more religious synagogues and/or schools within a 3 mile radius.

Store physical attributes:

Bakery Grab and go prepackaged only Deli Grab and go only Meat 4-8ft of prepackaged fresh and deli-style meats Seafood- in-store cut fish, 4ft prepackaged smoked fish Produce- Kosher cut fruit Dry 20ft Dairy 4ft with Chalev Yisorel items available by request Frozen 3 to 5 dr (one door being frozen meat/seafood) 4ft wine

Tier 3- Medium Level Kosher Stores with no in-store kosher supervision

Store definition- Religious-kosher store with 2 or more religious synagogues and/or schools within a 3 mile radius or heavy culturally NY-style store

Store physical attributes:

Bakery grab and go pre-packaged Deli Grab and go Meat/Seafood prepackaged deli-style meats/smoked fish. Frozen meat available. Fresh tray-packed meat available only by request. Dry 12 to 16ft Frozen 3 to 4 dr (one door being frozen meat) Select wine items

Tier 4- Cultural Kosher and NY-style Stores

Store definition- Culturally NY/kosher-style store with 2 or more synagogues within a 3 mile radius or located within the Miami districts where NY-style is a heavy influencer.

Store physical attributes:

Bakery grab and go pre-packaged Meat- Frozen only by request Dry 4 to 8ft Frozen- 1 to 2 drs Top 2 wine items (Bartenura and Baron Herzog)

Tier 5- Cultural Kosher and Ethnic Food storesStore definition- Store with 1 or no synagogues within a 3 mile radius but has kosher product to support Jewish holidays and ethnic food variety requests.

Store physical attributes:

Dry 4 ft Top 2 wine items (Bartenura and Baron Herzog)

Deborah Shapiro