Korea Partnership Meeting26 October 2007

Seoul

0930 – 0950Registration and refreshments

0950 – 0955Welcome and introduction by Dr Ian Simm, Director British Council Korea

0955 – 1005Market updates over the past 6 months by Seungeun Chang, Assistant

Director British Council Korea

1005 – 1045Status and strategy of the internationalisation of Korean Higher Education by

Dr Pilnam Yi, University Policy Division, Korean Ministry of Education and

Human Resources

1045 – 1110Case studies: Internationalisation of Korean universities by Ms Jeany Hyejean

Sung, Director, Office of External Affairs, Sookmyung Women’s University

1110 – 1210Panel presentations: Education UK marketing in Korea from agents’

perspectives

1210 – 1220Round- up & next step

1220 – 1300Sandwich lunch

1300 Walk to the Lotte Hotel, Korea UK Institutional Partnership Building Seminar

venue

Working with agents

Viral m

arketing

Bill Rammell’s PMI Export Mission to Korea, 30-31 May 2007

Calls included meeting with the Education Vice Minister,

CREDU (Korea’s largest private e-learning and lifelong

learning corporation, part of Samsung); press interviews;

Korean Council for University Education, KCUE (UUK

equivalent); University Presidents’ roundtable; KRIVET

(national vocational training agency); ending with a speech

at Korea University to academics and students.

The Minister led a delegation of 5 HE Vice Chancellors plus a senior lecturer, 4 College Principals and the

Vice Chair of English UK.

The British Council will strengthen its existing work in supporting partnerships through:

Increased opportunities for ‘match-making’ between appropriate institutions

Increased focus on identifying and targeting UK alumni within Korean institutions, to provide them with support to act as

ambassadors for UK education -> Korean faculty alumni reception (Sep 07)

HE workshop in partnership with KAIE, to identify partners (Oct 07)

FE college visit & workshop to Korea, in collaboration with KCCE, to identify partners (April 08)

Developing a policy dialogue seminar, as part of the East Asia regional PMI2 symposia programme, to focus on international

research collaboration as a driver for the internationalisation of universities (tentatively planned for spring 08)

Bill Rammell’s visit – follow up action

MoE Higher Education Study Visit to UK

A follow up to Ministerial visit in May

UK- Korea policy level dialogue

2-8 September 2007

6 Officials from the MoE and KCUE on higher education

a one-week programme including sessions with the British

Council, DIUS, HEFCE, QAA and visits to leading UK

universities (Warwick, Swansea)

Will lead to PMI2 Symposia scheduled in early 2008

Korea Partnership

Market intelligence available on the Country Partnership

website:

- Contact list of local schools- Profiles of agents- Profiles of local institutions (Junior Colleges)- Ranking of local universities (i.e. KCUE, ChungAng Ilbo)

- List of local university/courses taught in English

Korea Partnership

New services/ offers to Korea Partners:

- Academic lectures - Access to your Korean alumni data

- FE outward mission and workshop

- HE outward mission (in the future)

The 6th Korea Partnership Meeting

29 April 2008British Council London

Thank you / 감사합니다 .