korea nz corporation - presentation november 2014
TRANSCRIPT
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South Korea Seafood Market
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TABLE of CONTENTS
1.
Introduction2.
Outline of Korea’s Seafood Industry- Keynote of Korea’s Seafood Market- Main Consuming Products- Food Safety- Distribution Channel3
.
Prospects (Diversification)4
.
With Canada- Main Imported Products- Advancement Strategy- Threats5
.Conclusion
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1IntroductionSouth Korea Seafood Market
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1.
Introduction
Korea NewZea Corp.Product Quantity/kg Price(USD)
Small octopusWebfoot octopus 1,111,572 5,627,518
Hoki roe 260,211 512,774
Pollack 193,747 257,384
Pollack roe 160,071 676,729
Eel 132,224 893,853
Changlan 127,200 497,618
Mussel 72,688 489,107
Others 39,254 422,307
Total 2,096,950 9,377,293
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2Outline of Korea’s Seafood IndustrySouth Korea Seafood Market
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2.
Outline of Korea’s Seafood Industry
• 13th Highest Producer in the World• World’s 10th Seafood Importing Country• Self-sufficiency-ratio of 80%• Per Capita Consumption of 60kg per year
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2.
Outline of Korea’s Seafood Industry- Keynote of Korea’s Seafood Market
• Decrease in Catch• Increase of Imported Seafood
Trend
Salmon
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2.
Outline of Korea’s Seafood Industry- Main Consuming Products
• Pollack : 779,182t• Squid : 729,253t• Hairtail : 207,094t• Mackerel : 483,128t
Dried Squid
Pollack Sashimi
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2.
Outline of Korea’s Seafood Industry- Food Safety
• For Imported Seafood - Strengthen KFDA
• For Manufactured Foods - Implement HACCP System
• For Exported Seafood - Issue Health Certificate
HACCP Sign
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2.
Outline of Korea’s Seafood Industry- Distribution Channel
Producer(Importer)
Large scale wholesaler Retail dealer Consumer
ConsumerWholesalerManufacturing company
ConsumerHypermarket
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3 Prospects & Diversi-fication
South Korea Seafood Market
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3.
Prospects & Diversification
• Depletion of Resources → Reduction in Catch• Increase in Income Levels
→ Preference for Safe Foods(Seafood)• Demands in Increase of Seafood• FTA → Increase in Importing Countries
Prospects
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3.
Prospects & Diversification
• Importing Countries : China, Russia, Viet-nam, Chile, Thailand, Norway Etc.
• Importing Products : Salmon, Mackerel, Shrimp, Small Octopus, Pollack and more
Diversification
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4 With CanadaSouth Korea Seafood Market
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4.
With Canada - Main Imported Products
• Sardine : 2,775t• Hagfish : 381t• Ray : 654t• Pollack : 558t• Rockfish : 160t
Ray
Sardine
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4.
With Canada - Advancement Strategy
• Utilization of FTA and to PR Canadian Seafood Products• Select and Commercialize after Goodness of Fit Test• Establish a Bridgehead to Enter Third Power
Nations(China & Japan)
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4.
With Canada - Threats
• Insufficient Information of Favorable Products• Freshness and Size• Whole Round Products
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5 ConclusionSouth Korea Seafood Market
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5.
Conclusion
• Actively Engage in Finding Products• Establish Bridgehead
Salmon Fillet
Salmon
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Thank YouMunny Kang