KOREA

March12-19, 2017

Trip Organizers

Joy Kang (G18) Aeri Kwon (H18) Megan O’Keefe (17)

Half the Population has Identical Surnames

People with the same surname can’t marry each other

True or False

Koreans believe in the influence of Blood Types on Personalities

김 K I M이 L E E박 PARK최CHOI

Half the Population has Identical Surnames: The

official report by the National Statistical Office, Out of 40 million 5 surnames 46% Kim, 21% Lee, 14.8% Park, 8% Choi, and 5% Chung.

People with the same surname can’t marry each other – it was TRUE until 2005

True or False

Koreans believe in the influence of Blood Types on Personalities

T R U E F A L S E T R U E

Source: http://news.naver.com/main/read.nhn?mode=LSD&mid=shm&sid1=102&oid=025&aid=0002642460

Adultery was Illegal until a few months ago

Asian Medicine dictates what people eat twice a year

Google is the most popular search engine in Korea

True or False

Adultery was Illegal until a few months ago

Asian Medicine dictates what people eat twice a year

Google is the most popular search engine in Korea

True or False

T R U E F A L S ET R U E

Source: http://news.naver.com/main/read.nhn?mode=LSD&mid=shm&sid1=102&oid=025&aid=0002642460

Banchan Mentality is a reason why Google isn’t doing well in Korea

Forget complex algorithms, many Koreans will tell you the reason why they won’t use Google: it simply doesn’t understand them. Koreans are generous by nature: if you’ve ever had a Korean meal, you know that people put everything on the table, and that means lots of ‘Banchan’. ‘Banchan’ refers to the (numerous) side dishes that come with a meal in Korea.

And that extends well beyond the world of food: understanding Korean’s Banchan mentality is a full component of a firm’s marketing strategy in Korea. It is one reason why customer service is so high, with companies freely handing out samples just to draw customers into the store. Similarly, people like to have everything at a glance: Google, with its a simple layout, never appealed to Korea. By contrast, the most popular search engines, Naver or Daum, feature everything from top news, the weather, shopping products or the newest movie releases on the homepage.

True or False

Where is Korea?

NEW YORK SEOUL

WHY

KOREA?

We will visit Korean traditional Gyeongbokgung Palace, which defines a sense of timeless beauty and culture of ancient Korea and is located in the heart of seoul. The palace is arguably the most beautiful, and remains the largest of all palaces in the city.

OVER 5000 YEARS OF HISTORY

We will also visit Korean traditional Bookcheon Village and Insadong; there are

100 galleries in the area and you can see every example of traditional Korean fine art. You can experience and see traditional Korean culture firsthand, and also purchase pieces of fine art. On the street you can eat Korean taffy and traditional pajeon (Korean pancake), and don't get lost in all the joyous festivities of the street."

We will visit one of Korea's oldest markets, Gwangjang Market, established in 1905. Taste some of the best Korean street foods such as bindaetteok (Korean pancake) and shop among vast selection of vendors selling textiles, silk, hanbok (traditional Korean dress), vintage clothes, and more!

AMAZING FOOD

Korean Traditional restaurant Tosokchon and have Ginseng Chicken soup, one of the top locals' favorite food.

You will visit DMZ (Demilitarized zone) and enter NORTH KOREA. DMZ is the defactoborder barrier that divides the North and the South (Observatory, Incursion tunnels, etc.)

ONLY DIVIDED COUNTRY IN THE WORLD

Night life & drinks - OCTAGON club, ranked # 1 in Asia and # 3 in the world by Passenger 6A (above Spain's Ibiza, UK's Ministry of Sounds, and Brazil's Green Valley)

HARDCORE PARTYING ENVIRONMENTOCTAGON – RANKED #1 IN ASIA, #3 IN THE WORLD

Visit the stunning Zaha Hadid-designed Dongdaemun Design Plaza, voted as the top 10 places to visit by the Times. Go on a shopping-spree at Dongdaemun Market, a large fashion district consisting of over 20 shopping malls and traditional markets, and shop the latest trendy fashion items! Dinner - Network and bond with CBS alumni and admits over a few drinks of 'so-mac' (soju and beer cocktail)

SITE SEEING

Samcheongdong tour; Samcheongdong street is lined with cafes, museums, antique shops and a number of famous art galleries.

Visit Korean traditional Bookcheon Village and Insadong; there are 100 galleries in

the area and you can see every example of traditional Korean fine art. You can experience and see traditional Korean culture firsthand, and also purchase pieces of fine art. On the street you can eat Korean taffy and traditional pajeon (Korean pancake), and don't get lost in all the joyous festivities of the street."

INSADONG

Take a stroll down the Cheonggye Stream, a 11km stream that runs through downtown Seoul, also known as the oasis of Seoul.

CHEONGGYE STREAM

Take the cable car up the Namsan mountain to N Seoul Tower and enjoy a breathtaking view of Seoul. Take photos at the "Locks of Love," thousands of padlocks attached to the fence by romantic Seoulites.

NAMSAN

Han-River

Brunch at Garosugil with other CBS admits and alums. Walk around Apgujeong area.

FASHION STREET

COMPANY VISITS*

TECHNOLOGY/ START UP, MEDIA & ENTERTAINMENT, RETAIL LOGISTICS, FINANCIAL

*Tentative and subject to change

YG ENTERTAINMENT – PSY, BIGBANG, 2NE1, BLACKPINK, WINNER, ICON ETC.

MEDIA & ENTERTAINMENT

CJ ENTERTAINMENT – MNET BACKSTAGE

MEDIA & ENTERTAINMENT

SAMSUNG HEADQUARTERS – SAMSUNG SEMICONDUCTOR FACTORY VISIT

TECHNOLOGY/ STARTUPS

MangoPlate (Yelp-style review company), MEMEBOX (K-beauty leader cosmetic e-commerce)

TECHNOLOGY/ STARTUPS

AMORE PACIFIC, LOTTE DEPARTMENT STORE, COEX MALL, COMMON GROUND, SHINSEGAE, KOREA EXPRESSE

RETAIL & LOGISTICS

KEB HANA, KRX, KOREA BANK, MIRAE ASSET, HYUNDAI CREDIT CARD

FINANCIAL

Tentative Itinerary

Day 1 (Sunday): Incheon / Seoul- Arrival in early morning. Travel to our hotel in Seoul- Cultural visit: Gyeongbokgung (royal palace), National Museum of Korea- Social: Garosu-gil, Gang-nam (Apgujung, Chungdam, Gangnam Station)

Day 2 (Monday): Seoul- Company Visits- Group dinner in Seoul (Dadam Restaurant: Traditional Korean AND BBQ)- Social: Dongdaemun night market, street food, food tent.

Day 3 (Tuesday): Seoul- Late afternoon: Free time – split into smaller groups (Samcheong-dong / Gahoedong- Bukchon Village / hanok)- Dinner/Social: Namsan Tower (N-Grill)- Alumni night reception

Day 4 (Wednesday): Seoul- Company Visits- Dinner/night event

Day 5 (Thursday): Seoul- Company Visits- Before dinner: Watch MCountdown (Korean weekly music chart and live concert tv show)- Social and Dinner: Hongdae area (Hip college town in Seoul)

Day 6 (Friday): Seoul / Incheon- Company visit- Free time: Hannam, Yongsan tours- Dinner: Itaewon- Social: Itaewon nightlife outing

Day 7 (Saturday): Seoul- JSA tour (10:30am – 3pm).- Free time – Boulevards, Itaewon, Gangnam etc.- Social: Karaoke, Club (Octagon)

Day 8: Travel to Incheon- Departure

When? - Arrive by Sunday (3/12) and return by Sunday (3/19)- You must attend the entire tour

What are they like? - Intense! A mix of business and cultural visits. - ALL company visits are mandatory - Expect approximately 8 visits throughout the week

What is included?

- Hotels 4-5*, local transport, most cultural activities and meals are included.

- Cost: $700-$1000 (partially sponsored by Lotte Chairman Dong Bin Shin ‘81)

Who goes? - 40 student participants including 3 organizers and 2 J-Term ‘18 students- Only full-time Business School students (no significant others)- All tours include a faculty member (TBD) and some may also include a staff member

Financial Aid- Students with balances on their accounts are unable to participate in Chazen Study Tours.

General Chazen Tour Info

How? - You can bid here: https://chazentours.gsb.columbia.edu - Bidding: November 10, 2pm - November 17, 4pm, Results

released on Friday, November 18 by noon - Successful bidders will receive an email to pay a $500 non-

refundable deposit within 48 hours in order to secure their spot

Unsuccessful bidders will be placed on a waitlist (based on bid amount). If a student gets a spot on the tour, he will be charged this bid amount.

Zero-point waitlist is available for those who don’t have bid points on a first-come, first-serve basis: http://bit.ly/2ekGoXr

NOTE: Chazen Study Tours may be cancelled due to low enrollment or other issues that would make the tour non-viable (a full refund of costs and bid points will be given if a tour is cancelled by Chazen)

General Chazen Tour Info

Questions? Please reach out to:

Aeri Kwon, Class of 2018

AKwon18@gsb.columbia.edu

Student Contact