kordia solutions' greg tracey
DESCRIPTION
CommsDay Summit 2013TRANSCRIPT
OBSERVATIONS OF NETWORK
DEPLOYMENT TRENDS
Greg Tracey
KORDIA SOLUTIONS AUSTRALIA
WHO IS KORDIA?
Designing, Building and Managing Networks in Australia since 1983
Fixed and Wireless Public Telecom Networks, Corporate Networks & Safety of Life Networks
800 employees including over 250 engineers in 11 regional offices
Covering all of Australia
Experience with all technologies and vendors
Servicing sectors such as: telecommunications, utilities, government and public safety, print media, ICT and energy and natural resources sector.
WHAT WE DO:
ACMA licensing & EME compliance
Consulting services
Designing services
Engineering solutions and design
Network deployment & upgrade
Network commissioning and integration
Network operations and 24/7 monitoring
Technical field services and Network maintenance
Logistics and Warehousing
ICT managed services
Maritime services
WHAT WE WILL COVER
1. Data Explosion
2. Implications for operators;
Network build challenges
1.
DATA EXPLOSION
It is a Mobile world out there……
what is fuelling the fire?
• Interesting data from the Engineering and
Network deployment perspective
• Capacity and coverage will become more
critical in the 4G+ world as these consumption
trends continue to evolve
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Jun-12 2013*0
500
1,000
1,500
2,000
2,500
3,000
2,405
2,749
millions
Global numbers of individuals using the Internet, 2001 - June 2012
* EstimatedSource: ITU World Telecommunication /ICT Indicators database; The World Bank
2+ BILLION PEOPLE ONLINE
2003 2004 2005 2006 2007 2008 2009 2010 2011 Jun-12 2013*0
2,000
4,000
6,000
8,000
10,000
12,000
millions
Global internet population
* EstimatedSource: ITU World Telecommunication /ICT Indicators database; The World Bank
2/3 OF THE WORLD LEFT TO GO
• Significant change in consumer behaviour as mobile makes internet usage 24/7; and
• Mobile now accounts for 12% of global internet traffic
• In the past year smartphone sales have over taken overtook pc sales and will soon dwarf them.
2009 2010 2011 2012 2013E 2014E 2015E0
500
1,000
1,500
2,000
2,500
3,000
Evolution of the number of fixed and mobile Internet users worldwide (millions)
Fixed Mobile
SO THE FUTURE IS MOBILE
How is the data being consumed
in existing 4G markets?
Health In-formation
Online Retail Men's Mag-azine con-
tent
Electronic Payment
Gaming In-formation
Job Listings General Reference
Classifieds Austion Sites Family Enter-tainmnet
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
134%
87%
82%
80% 77%
74%
74%
72%
70%
69%
U.S. Top Mobile Categories by Growth in Audience (000)Dec 2010 vs Dec 2011
Dec-10 Dec-11
Tota
l M
obile A
udie
nce
(000)
Source: comScore MobieLens, 3 mon. avg. ending Dec-2011 vs Dec-2010
THEY CONSUME CONTENT…
Took picture of a product
Texted or called
friends/fam-ily about a
product
Sent picture of product ot
family/friends
Scanned a product barcode
Compared product prices
Found coupons or
deals
Found store location
Researched product fea-
tures
Checked product
availability
Purchased goods or
services (on-line)
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
45.0%
42.5%
34.9%32.7%
30.4%
22.4%
18.5% 18.1%
15.4%
10.2%
5.6%
Activities performed in retail store with smarthphone, U.S. Dec-2012
% p
erf
orm
ed s
hoppin
g a
cti
vit
y in s
tore
wit
h s
mart
phone
Source: comScore MobieLens, U.S., 3 mon. avg. ending Dec-2012
THEY USE SMARTPHONES TO MAKE BUYING DECISIONS
IN STORES.
52.4% of U.S. smartphone owners use their phone for shopping activities while in a retail
store
Books Movies TV Shows Magazines News Social Network-
ing
Downloaded Music
Sports Streaming Radio
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
29.0%
17.5% 17.5% 16.0%
60.5%
52.0%
28.0%24.5%
22.5%
Media content accessed through mobile device
Source: Nielsen Q1 2012 Mobile Connected Device Report
AND PEOPLE ARE CONSUMING A HUGE AMOUNT
OF CONTENT THROUGH MOBILE…
Jul'08 Sep'08
Apr'09 Jul'09 Jan'10 Apr'10 Jun'10 Sep'10
Oct'10 Jan'11 Jun'11 Jul'11 Oct'11 Mar'12
Jun'12 Sep'12
Jan'130
5
10
15
20
25
30
35
40
45
0.01 0.10 1.00 1.503.00
4.005.00
6.50 7.00
10.00
14.0015.00
18.00
25.00
30.00
35.00
40.00
Apps downloaded from the Apple App store worldwide
June 2008 - January 2013 (in billions)
APP DOWNLOADS ARE GROWING FRANTICALLY
WHAT DOES IT MEAN FOR
NETWORK DEPLOYMENT
ACTIVITIES IN AUSTRALIA
• The network owners face huge challenges
in funding growth.
• Australian Telco margins are improving,
but they are being pushed to the low end
of the value chain.
• The challenge is to innovate to reduce
cost while improving quality and reducing
risk.
There is an increasing level of
engineering challenges in the
design and build phases generated
by the new technologies available
Good news for deployment
New network equipment is reducing in
size, weight & cost
Improved installation kits and consistent
pre configuration is speeding up
installations
Reduced rate of dead on arrival
equipment
THE NOT SO GOOD NEWS….
OR RATHER THE CHALLENGES THAT WE FACE TODAY……
What is happening out there……………………….
The bulk of the upgrade work in on existing sites
Limitations in existing cabin or rack space, power and air
conditioning cause most of the complication associated
with adds, moves and changes and the is significantly
more of everything at site………antennas, combiner
systems, feeders, tails, connectors, bird proofing and
waterproofing
Towers being upgraded to carry the extra weight of
antenna systems such as LTE and Head frames, tower
and footings reinforcement required
Comprehensive Health Safety and Environmental
management required for all telecommunications
deployment projects
More EME challenges and more radio frequencies to
license
Resource challenges:
Getting the right technical resources available,
in the right place to carry out the complex
upgrades, under the right commercial
arrangements
There is increase in the work happening
outside metro areas
Aside from the high profile network upgrades….
Network technology upgrades are not the only
game in town there is on going site and facility
upgrade projects to improve reliability - such
as new power supply, backup systems and air-
conditioning systems
What is going on in other developed markets that
developed 4G networks earlier:
• Spectrum usage is the hot topic
• Backhaul is still a significant challenge – there
is no silver bullet
• Small Cell deployment is a strategic
differentiator
Away from the commercial mobile
networks:
Utilities and oil & gas companies deploying wireless
broadband:
Required as mission critical to operations
Required to extend the office to the field
Self build necessary to guarantee high availability and
remote coverage
Taking advantage of the M2M evolution
Deploying WiFi, WiMAX and LTE private networks
Preference towards Tetra & P25 in the ENR sector
Ideally utilising fibre, but mostly deploying Microwave
radio links for Backhaul
Developing broad Telemetry networks
WHAT ARE THEY DOING IN BROAD TERMS
THANK YOU