koobesity sponsorship 2013

7/30/2019 Koobesity Sponsorship 2013

1/25


2/25

KNOCKOUT OBESITYCHALLENGE

Five New Yorkers accept 4 month weight losschallenge

GOAL = 510% body weight loss

Achieve weight loss goal through rigorousboxing regimen 4 to 6 days a week

Encourage lifestyle change over diet

Aid each in achieving their life long dream

impeded by obesity

Contestants work with certified team of experts & train with mentor Dimitrios

Verteouris


3/25

ABOUT THE FOUNDERFounder Dimitrios Verteouris featured on

Food Networks Fat Chef reality show

Lost 85lbs in 3 months; 107lbs to date

Owner of 3 Natures Grill restaurants

LOST OVER 100LBS TO DATE


4/25

LIVE YOUR DREAMDimitrios is pursuing his personal dream to become aprofessional boxer:

He signed up for his first bout to inspire himself to lose weight and succeeded!

Dimitrios unites the boxing community and the fightagainst obesity:

He relates to the struggle of the obese

Uses boxing to teach self-disciplineExpands consumer appreciation for the sport


5/25

CLICK HERE TO VIEW THE INSIDER

2,4 32 ,0 0 0 v ie w e r s
https://vimeo.com/53272892


6/25

TEAM OF EXPERTS

THE NUTRITION EXPERTNiti Patel MS, RD, CDN, CDE

THE FITNESS GURURobert Brace, Personal Training

and Group Fitness

THE LIFE COACHSara Bartels, Registered Dietitian andNutrition Counselor

THE CHILDHOOD OBESITY SPECIALIST

Dr. Wendy Scinta, Founder of Medical Weight Loss of New York, PLLC


7/25

NY Post Readership = 2,163,611


8/25

OK! Magazine Readership = 6.6 Million

New York Daily News Readership = 2,082,400


9/25

KNOCKOUTSUCCESS!

Youngest participant, Andy Jimenez lost54lbs in 4 months !

254 lbs 202 lbs

= 21.43 %Body weight loss


10/25

WHY SHOULD YOU CARE?

OBESITY CAUSES MAJOR

HEALTH PROBLEMS (Top 5)Type 2 DiabetesHeart Disease & StrokeHypertension (High BP)

ArthritisCancer

Obesity is expected to account for

21% of nations direct health carespending by 2018.

By 2030, medical costs associated with treating preventable obesity-related diseases will increase by $48billion up to $66 billion per year inthe United States.

Loss in economic productivity willbe between $390 billion and $580billion annually by 2030.

*Source: F as in Fat Report 2012* UnitedHealth Group


11/25

OBESITY IN NEW YORK

NY State Comptroller Thomas DiNapolireports expenditures for New York's 1.4million overweight and obese children at $327million in 2011; $11.8 billion in state obesity health care in 2011 as people aged.

The 2011 estimate includes Medicaidspending more than $4.3 billion yearly onobesity-related treatment for conditions likediabetes and heart disease.

Private health insurers and Medicare paid anestimated $7.5 billion.

* Source: Associated Press* Kingsbrook Jewish Medical Center

1 in 4 New Yorkers is obese

1 in 3 New York children isobese or overweight

147,000+ residents in BROOKLYN sufferfrom Type 2 Diabetes. Hospitalization inBrooklyn for Diabetes EXCEEDS that of

New York State and the nation.


12/25

WHY PARTNER?

POSITION YOUR BRAND AS COMMUNITY ALLY

Donation will jumpstart program to help beat childhoodobesity (Season 2 training, filming & outreach)Educate families to make better, healthy, affordablechoices. Eating healthy, then exercise.

AFFILIATE YOUR BRAND WITH MAJOR PARTNERS LIKE AMERICAN DIABETES

ASSOCIATION

LOGO VISIBILITY IN REALITY SERIES YouTube + Other Social Media WebsitePartner Sites

Tivo/NBTV Studios

Funds will assist in blue printing first ever nationalgym exclusively for the overweight and obese

Starting with local boxing gyms to offer free monthly classes to children and families in low incomeneighborhoods


13/25

F I R S T e ver g ym

E X C L U S I V E L Y for t he

O V E R W E IG H T

& O B E S E

Avoid stigmatizingSurround yourself with peers

Receive professional aid in nutrition, wellness and fitness


14/25

BOXING COLLECTIVECROSS PROMOTION + COMMUNITY GRASSROOT EFFORT

Incorporate boxing gyms across New York City in non-competitive alliance 140+ boxing gyms in NYC

It doesnt matter where you train, just get out there and train! Strengthen the boxing community and appeal to non-enthusiasts Collective to participate in free classes offered to community youth As partner with KO Obesity Inc., participate in community promotions


15/25

G E T

S O C I A L


16/25

107,000+ views to date on YouTube

ONLINE REALITY SERIES

Incorporate sponsors in credits. Major sponsor is series Pr esenter. Specialevents included in credit, such as Diabetes EXPO hosted by partner

American Diabetes Association.


17/25

ENGAGE YOUR CONSUMER

`

FACEBOOK provides excellentplatform to post event photos,media interviews, new episodes,and messages on behalf of ourpartners.


18/25

SOCIAL MEDIA BUILDINFacebook fans comprised of strong fans who interactregularly. More than just a Like.

Fans can relate to Knockout Obesity. It is a unique way to lose weight, inspires, and engages.

In less than one hour, one photo yields 30 likes, 12comments, and 350+ eyeballs. High feedback on allphotos.

Weekly reach exceeds 10,000 with just 350 fans.30.68% increase in one week.

Various brands promote via company social media platforms as each episode airs. True Lemon, forexample, has 73,887 Facebook fans.

www.Facebook.com/KOobesity

www.Twitter.com/KOobesityNYC

www.YouTube.com/user/KOobesity

www.KOobesity.tumblr.com


19/25

Facebook provides excellentplatform to post event photos,media interviews and new episodes.

Tweets & Re - Tweets = Visibility for your brand

3300+ Followers


20/25

COMMUNITY PARTNERAMERICAN DIABETES ASSOCIATION

Tap into social networks:247K+ Facebook Fans33K+ Twitter Followers1.5+ Million YouTube Views

Strengthen your brand asCOMMUNITY ALLY

Hosting cooking demo at Diabetes EXPO,March 9, 2012

10,000+ expected attendees; 150 200 audience

members for demo Flyer distribution and logo visibility


21/25

PARTNERS IN THE WORKS


22/25

Knockout Obesity encourages real people with real weight issues to face obesity

and take control. Maximize exposure, create national impact and engage audience:

High profile media placements via broadcast TV, radio, print and digital

Heavy online component, with strong social media presence

Corporate alliances and partnershipsEvents to educate, generate awareness, and encourage healthier living

Incorporate promotions and sweepstakes via online, social networks, and events

360 DEGREE MARKETING PLANAdvertising. PR. Social Media. Consumer Engagement.


23/25


24/25

CLICK HERE TO VIEW EPISODE 5
http://youtu.be/Gg2M3jpoJWc


25/25

CONTACTOn Point Publishing

Katherine Kostreva

[email protected]

727.492.6421

koobesity sponsorship 2013

Documents