freshsight sponsorship 2013

CORPORATESPONSORSHIP

MARCH 2013KINGSTON

– Henry David Thoreau, American writer.

“Goodness is the only investment that never

fails.”

www.freshsightqueens.ca

CORPORATE SPONSORSHIP | MARCH 2013

TABLE OF CONTENTS

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INTRODUCTIONLETTERSABOUT USPROJECTS

SPONSORSHIPHOW WE CREATE VALUEVALUE OF SPONSORSHIPSPONSORSHIP OPPORTUNITIES

CONTACT US



Dear PROSPeCTIve SPONSORS

Freshsight Queen’s is a student-ran consulting organization at Queen’s University that provides pro-bono consulting services for not-for-profit organizations in the local Kingston community.

Established in September 2012, we set out with a vision to instil a sense of stewardship and empathy to all stakeholders in the leaders of tomorrow, and a mission to aid charities, social businesses and third sector organizations in becoming world-class organizations. By leveraging the knowledge and abilities of the brightest Queen’s students, we believe we can accomplish much more than what simply volunteering or donating to a charity could do.

Our consultants and executive team have put in countless hours to ensure that our clients are getting the best service they possibly can. We have worked very hard to maximize every dollar and ensure the best goes forward to our clients. Nonetheless, our ability to reach more organiza-tions and expand our impact on the communities is vastly limited without the significant support of organizations like yours.

As a Freshsight sponsor, your name will be seen by the top students from all faculties at Queen’s University, as well as community stakeholders and organizations. You will also be able to closely interact and recruit from our bright and talented pool of consultants and executives.

This package highlights the structure of our organization, the projects and clients we have secured thus far, and the benefits Freshsight has to offer our sponsors. This is a great way for you to utilize your resources and amplify the effective-ness of your investment in making long-lasting difference in our community.

Thank you for your time and consideration. If you have any questions or concerns, please feel free to contact us. We look forward to hearing from you soon!

Regards,Ama Hysi & Julia SangesSponsorship ManagersFreshsight Queen’s

1 www.freshsightqueens.ca


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Dear PROSPeCTIve SPONSORS

Dear Prospective Sponsors,

At FreshSight Queen’s our vision is to instill a sense of empathy and stewardship in the leaders of tomorrow. We believe that one of the greatest ways for us to make an impact is through creat-ing an environment where thought leaders at university can use their knowledge and abilities to create a positive impact. By starting this mental-ity in university, we hope to create a generation of professionals who are willing to volunteer their time to create better outcomes in their community over the course of their lives. With support from the executive team and outside organizations we strive to understand the context of the organization and deliver practical solutions to our clients that directly address their most pressing problems.

Our first year of operations has seen impressive growth for FreshSight at Queen’s University. From our humble beginnings as an idea from the Uni-versity of Edinburgh in Scotland, we have grown to an organization of 35 members serving 6 local charities. We will not let this precedent slow our plans for growth however, as we hope to pass on our model, and our proprietary models for help-ing non-profits to other universities throughout Canada over the course of the coming years.

Our executive and consultants spend countless hours creating an organization provides great results for the organizations that we serve. How-ever, our efforts can only go so far in providing great value for the clients that we serve. Our quality of service, operations and ability to serve our clients with professionalism depend on generous support from organizations like yours. Being a sponsor of FreshSight will give you direct access and exposure to our talent. We have a rigorous selection process, and provide training to our members to ensure that their ability to help an organization solve their most pressing challenges is second to none. Supporting Freshsight is also a socially conscious decision for your organization, as your organization’s resources are leveraged through FreshSight to enact positive change in the community.

We would like to take this chance to extend the offer to your organization to work with us. Together we can create a positive impact in our community, enable a challenging experience for our consultants and allow FreshSight to create value for many years to come.

Aaron MurrayPresidentFreshSight Queen’s

amessaGe

from THe PReSIDeNT



3 www.freshsightqueens.ca www.freshsightqueens.ca

ABOUT US

OUR vISION

OUR MISSION

SeRvICeS

FreshSight is a pro bono student-run consultancy service at Queen’s University, Kingston. We empower entrepreneurial and creative students to exercise their innovative visions as consultants for non-profit organizations. FreshSight believes in delivering STRATEGIC solutions to improve the social environment of the community and helping non-profit organizations become sustainable businesses, delivering needed benefits to the surrounding community.

To instil a sense of stewardship and empathy to all stakeholders in the leaders of tomorrow.

To aid charities, social businesses and third sector organizations in becoming world-class organizations.

• Strategic alignment• Operational strategies• Marketing strategies• Social media• Client relation management• Fundrasing• Organizational transition


4www.freshsightqueens.ca

PROJECTS

FALL 2012

“People are truly at the heart of what we do. Our desire is to give artisans the hope, dignity & respect that comes from earning a decent living. We purchase products from more than 100 artisan groups in 29 countries, giving them fair value for their work”

“Our Mission: To provide nourishment and hope to those we service; and an opportunity for our community to share.”

TeN THOUSAND vILLAGeS

KINGSTON FOODBANK

Ten Thousand Villages works together with artisans in healthy business relationships. The Kingston chapter has come to FreshSight for consulting regarding social media and getting the word out about the business

As with many non-profits, Kingston Food Bank is facing issues regarding funding. Donations to KFB are highly seasonal and KFB needs more consistent means of funding their organization. This leaves them with planning issues and lack of a budget.

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PROJECTS

WINTER 2013

Each year, QPID sends student interns to participate in initiatives both in Canada and abroad. as well as run weekly workshops for high school students in Kingston to increase awareness about the importance of global development.

The Ban Righ Centre (BRC), is a centre for mature female students. The founding committee recognized the obstacles faced by these women and created the centre with the mission of helping them overcome these hardships and fulfill their desire for further education and involvement in a post-secondary institute.

QUeeN’S PROJeCT ON INTeRNATIONAL DeveLOPMeNT

BAN RIGH CeNTRe

QPID approached FreshSight in hopes to increase its campus visibility and marketability within the Kingston community. In addition, it has also been facing a lack of funding and high turnover issues.

Ban Righ Centre came to FreshSight to find a solution increase campus visibility to reach out to women who need their service. In turn, this will help their long-term fundraising objectives as alumni are their biggest source of funding.

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The Big Bike fundraiser occurs annually during month of June with the objective of forming teams of 30 people, all belonging to the same organization/group, to embark on a trip on a 30-person bike to downtown Kingston.

The Canadian Obesity Network – Students and New Professional (CON-SNP) is a subsidiary of the Canadian Obesity Network (CON), a charitable organization with the mission of reducing the mental, physical, and economic burden of obesity on Canadians.

HeART & STROKeS FOUNDATION

CANADIAN OBeSITY NeTWORK

The Big Bike fundraiser faces challenges within the Kingston market. FreshSight is currently working with the Heart & Strokes Foundation to help increase participation in the event and raise funds received.

CON-SNP has approached FreshSight for consultancy service with regards to transitioning into a new CON chapter. This includes hiring, fundrasing initiatives, knowledge management and visibility and marketing.

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PROJECTS

WINTER 2013




– Niall Fitzerald, Former CEO, Unilever

“Corporate social responsibility is a

hard-edged business decision. Not because it is a nice thing to do or

because people are forcing us to do it

because it is good for our business.”



In order to better understand how FreshSight creates value we first need to think about how non-profits create an impact in the communities they serve.

A non-profit functions by bringing three main ingredients together, resources, passion and drive, and the skills and abilities of their members. When these three things come together in a non-profit they use them to create an impact in their community.

FreshSight creates value by working to grow the resources availa-ble to non-profits through helping them clarify their strategy and marketing or by increasing the skill and abilities of the members of the organization. Through this we increase the impact that the organization creates in community, and make society better as a whole.

HOW WE CREATE VALUE

ReSOURCeS

SKILLS&

ABILITIeS IMPACTPASSION

+ DRIve

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VALUE of

sponsorship01 Impact

Your investment is in good hands.

Over 75% of your sponsorship dollars go to cover costs directly attributable to the cost of serving our clients, that is cab fares and printing. The rest of the funds go to the costs of running FreshSight itself, printing and market-ing the organization to students and outside organizations. We run on a very low operating cost, which allows us to impact more organizations and communities. By supporting us, you are amplifying the impact of the same amount of resources to create social chance while getting the best out of your investments.

$$$IM

PACT

02 Exposure

ONLINE REACH DEMOGRAPHIC• 18-24yearold• Students• Allfaculties

Your sponsorship creates the invalu-able opportunity for students to get involved and to grow their skills. At the same time, your name will be promoted through our fast-growin g online platforms. Being at Queen’s University gives us access to students from all faculties, allowing you to build your brand with the brightest minds these generation has to offer

#1 SEO RANKING WHEN SEARCH “FRESHSIGHT QUEEN’S”



03 RecruitWe love our clients, and we want the best people to serve them, regardless of facul-ties.

All our consultants go through a rigorous selection process that includes 3 compo-nents:

• Caseanalysis• Behaviouralassessment• Fitassessment

Each consultant hired has to perform well in all three components of the selection process. In addition, our résumé book gives you access to one of the most competent and diversed student consultant groups in Canada.

Exposure

ONLINE REACH DEMOGRAPHIC• 18-24yearold• Students• Allfaculties

Your sponsorship creates the invalu-able opportunity for students to get involved and to grow their skills. At the same time, your name will be promoted through our fast-growin g online platforms. Being at Queen’s University gives us access to students from all faculties, allowing you to build your brand with the brightest minds these generation has to offer

66.7%

33.3%SOCIAL SCIeNCeS,

eNGINeeRING,LIFe SCIeNCeS

COMMeRCe

consultantspecialty

breakdown

SEO RANKING WHEN SEARCH “FRESHSIGHT QUEEN’S”

• Advertised on as project sponsor for each respective projects on our website as well as in all our publications.

• Access to compiled résumé book of all consultants working on the sponsored project.

• Opportunity to interact with all consultant and executives.

11 www.freshsightqueens.ca www.freshsightqueens.ca


TITLe PARTNeR

$500+AsTitleSponsor,youaresupportingallourprojectsandoperations.TitleSponsorsplayapivotalroleinhelpingusexpandourreachinthecommunity.AsTitleSponsor,youwillalsoreceivethehighestexposureforyourbusinessthroughourmarketingcampaigns

• Advertised on our website as title sponsor and in all our publications.

• Access to compiled résumé book of all executives and consultants.

• Opportunity to interact with all consultants and executives.

sponsorship OPPORTUNITIES

$100-$500

PROJeCTSPONSOR

AsProjectSponsor,100%ofyoursupportwillbedirectlychannelledtowardstheproject,facilitatingourconsultantsandbenefitingourclients.Youcanbetterchooseprojectsandcausesofyourchoice,andbetteralignyoursponsorshiptoyourbusinessdirection.

• Advertised on as project sponsor for each respective projects on our website as well as in all our publications.

• Access to compiled résumé book of all consultants working on the sponsored project.

• Opportunity to interact with all consultant and executives.



sponsorship OPPORTUNITIES

$100-$500 IN-KIND

PROJeCTSPONSOR

TRAINING PARTNeR

AsProjectSponsor,100%ofyoursupportwillbedirectlychannelledtowardstheproject,facilitatingourconsultantsandbenefitingourclients.Youcanbetterchooseprojectsandcausesofyourchoice,andbetteralignyoursponsorshiptoyourbusinessdirection.

Trainingpartnersareanon-monetaryformsofsupportthatarevitaltothedevelopmentofourorganization.Astrainingpartner,youcanequipconsultantswiththenecessaryskillsandpassonprofessionalknowledageandexperiencetohelpourconsultantssucceedintheirprojects.

• Advertised on our website as Training Partner and in all our publications.

• Access to compiled résumé book of all executives and consultants.

• Opportunity to interact with all consultants and executives

CONTACT USIf you would like to learn about sponsorship opportunities at FreshSight Queen’s, feel free to contact one of our sponsorship managers who will be happy to assist you.

AMA [email protected]

JULIA [email protected]

FOR GENERAL INqUIRyemail: [email protected]: Queen’s Athletics and Recreation Centre 284 Earl St, Rm 3-A608 Kingston, ON K7L 3N6

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freshsight sponsorship 2013

Documents

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notforprofit organizations

sector organizations

outside organizations

worldclass organizations

community stakeholders

brightest queens students

cacorporate sponsorship