“It’s not about how big the business is, but how big its impact for economy and

people”

WHYFact: 99,99% Indonesian’s business is UMKMContribution: 59% for GDP (Gross Domestic Product)

Ironically,Only 6% UMKM using internet as tools for sales and marketing

PROBLEM

Market accessibility for micro business (UMKM)in trade and processing industry is low

Little Knowledge to grow their business

EXISTING SOLUTIONSelling the products through family & friends,small shops dan traditional markets aroundthem.

Still painful because...The products sales and the profits is low

SOLUTION

A web platform where Agen/Reseller sellUMKM products to:

GET

COMMISSION

for agen

INCREASE

SALES

for UMKM

LEARN

BUSINESS

to grow local business

PRODUCT

Daftar Posting Produk Order Masuk Pembayaran

UKM:

PRODUCTDaftar Pilih UKM Pemesanan Bayar

Agen:

MARKET VALIDATION

Validated

Learning

Build

MVP

Measure

Key

Metrics

57,9 mio

57,1 mio20,4

mio

UMKM (Indonesia)

Total Available

Market

UMKM (Micro)

Serviceable Available

Market

UMKM Trade &

Processing

Industry (Micro)

Share of Market

35% of available

market

Tools:

Javelin Board

BUSINESS MODEL

Revenue Stream

• Profit margin 10% on every transaction

Cost Structure

• Website Development

Channel

• UMKM Community, Event and Festival

• Website and Blog

• SEO

• Social Media

• E-mail marketing

Key Metrics

• Sign up rates

• Conversion rates

• Liquidity

• Customer Acquisition Cost

• Customer Lifetime Value

COLLABORATION

Provide KUR (Kredit Usaha Rakyat)

for UMKMUMKM products information and

advertising

Government

Simple procedure for business

legality

Partnership for

community acquisition

MARKET ADOPTION

Community Event and Festival

Social Media

COMPETITION

COMPETITIVE ADVANTAGE

1st TO MARKETPROGRESSIVE

COMMISSION

SIMPLE OF USE

for transaction-based

agen system in umkmincrease commission

for achieving target

sign in, upload products,

order, and payment

GROWTH

LEARNING

help agen and UMKM

to grow their business

Adi Fadhli

Business

Adista Ayu Widiasanti

Design

Adang Nur M. Iskandar

Marketing

Graduated from UI, had

experience in affiliate

marketing and supply chain

management

Expertise in digital

marketing for 6 years and

act as a project head of

UMKM Media at goukm.id

Graduated from UNDIP,

hobbies in drawing, art, &

design