Koinup, the 1st social network that connect all the people from virtual worlds and make easier your

access and discovery of virtual worlds.

Pitch

Product Koinup, the 1st Social media that connect virtual worlds people

Industry Virtual Worlds Market - 100M active users (2008) ( KZero Research/MMOG Chart) - $594M VC investment (2008) (Virtual Worlds Management)

Goal Aggregate informations, contents and people from virtual worlds - create a Myspace/Facebook like platform for virtual worlds - make easy the access and discovery of virtual worlds

Marketing plan Growth of the community and Unique Visitors - viral marketing, strategic partnership, search engine optimization

Business models Advertising, Premium Account, Branded channels

Financing Seed round of 200-250k euro

Executive summary

Pierluigi Casolari co-founder, CEO

Public Relations Manager (Galleria d'arte Pack, Milano)

Freelance Journalist (gruppo Espresso, Condenast, Rizzoli)

New Media and Strategic Consultant (iMille, Milano)

Web marketing Lecturer(Accademia A5, Milano)

Skills: web 2.0, virtual worlds, public relations, web marketing, management, marketing strategy

Edoardo Turelli co-founder, CTO

BravoLibro, app cross-platform published by Epson Italia

Logo concept for Alysis Seafood, Lynn - Massachusetts

Database and Platform architect for agora35 (gruppo PSF)

Consultant SEO

Skills: SEO expert, DB&enterprise architect, management, social networks, developer, web 2.0

Il team

Media Hype Growing mediatic buzz around Second Life. Virtual Worlds break out (2006)

Industry Plateau Industry in stand after the premature and exaggerated hype (2007-2008)

Mass Adoption Virtual Worlds are going toward mass adoptions (2009-2011)

Stats & Forecast2008: 100 millions of people registered in virtual worlds (KZero Research/MMOG Chart) 2011: 80% of the active internet users will be active in one or more virtual worlds (Gartner)

  

Virtual Worlds Market

Koinup & Positioning: Tackle social virtual world market & vw's user generated contents

   

The Problem

Virtual World / Web Accessibility Downloads, 3d interfaces, learning curves make virtual worlds inaccessible & difficult for beginners.

InteroperabilityVirtual Worlds stand out as separate walled gardens that can't communicate each others

Gathering InformationsLack of meta tools to aggregate and make informations available trough all the virtual worlds

Community Virtual Worlds people have similar interests and skills, but how can they meet all together?  

13/03/09

Social media for you avatar Youtube is for videos, Flickr for photographers. Koinup is the social network for your avatar

Virtual Worlds Gateway 3.000 virtual places. On Koinup you can discover the best of virtual worlds

Your Guide to Virtual Worlds Whats happening in Virtual Worlds? Get alerted on Koinup

Organize Your Virtual Life One page to manage the identities & friends you have in virtual worlds  

The solution we provide

13/03/09

Myrl: Digg-like web to aggregate news from virtual worlds Strenght: Good Market PositioningWeakness: Community doesn't grow

Avatars United: Facebook-like Social Network for Avatar

Strenght: A great number of features Weakness: Uncertain marketing strategy, uncertain positioning

Koinup, unique advantageBrand Awareness Complete Marketing Strategy Growth of the community (90% 09) 

( Alexa data, below). 

Competitors

Brand Awareness20.000 registered members150.000 works published1000 Widgets on Blogs/Facebook

Partners New World Notes, Hiperia 3d News, Rinascimento Virtuale, Metaverse TV

 

Goals

1st year

600.000 unique monthly visitors

Features: virtual identities, virtual worlds events platform, widgets e slide platform, integration with pre-existing social network

Business strategy: advertising & premium accounts

2nd year

3M unique visitors monthly

Features: gateway and directory of the virtual worlds places, integration online/virtual

Business strategy: branded channels

13/03/09

Search Engine Optimization Optimization on some high relevant google keywords, related to virtual worlds

Media and Strategy Partnership Partnership with media and software house playing in the virtual worlds market

Mass Campaign in Virtual WorldsBuying traffic on newsletters, groups,  websites related to virtual worlds market

 Viral Marketing/Contests Contests and other viral marketing campaign, based on user generated contents

Marketing (2007-2008)

Advertising (Google Adwords, Facebook, Second Life)

Viral Marketing (contests, viral Youtube)

Social Networking

(Slprofiles, Flickr, Facebook)

Public Relation(Second Life)

Partnership Media(New World Notes, Hiperia, DJ Tandino)

Marketing Plan

13/03/09

AdvertisingSelf Service Platform for prosumers promoting their own invorld activity

Premium AccountPro accounts for users seeking for a better virtual-web integration and for power users

Branded ChannelsHigh cost community products for big brands targeting virtual worlds

 

Business Models

Other Models Google Adsense, Widget Advert, Landing Advertising

Advertising1st year: 1$ cpm x 4M imp2nd year: 1,2cpm x 40M imp

Premium Accountex. 5% members premium

Branded Channels1-1,5 branded chan. a month15-20.000 Eur a channel

13/03/09

 

Financing - Revenue

Seed Financing: 200-250K €

Revenue: 400K € 1st year, 1M 2nd year

ROI: within 3rd year