kobus smit monetizing the mobile channel
DESCRIPTION
"Monetizing the Mobile channel", Kobus Smit at Oneday MBA.TRANSCRIPT
1
Monetizing the mobile channel
Kobus Smit
“Oneday MBACrossMedia”
6 September 2007
Farcast – a case study
2
Question:
What do you learn when you do an MBA?
3
Farcast Case
Objectives:
1. Get to grips with the money-making opportunitiesin mobile content distribution
2. Get a taste of MBA-style case analysis
Farcast Case Materials:
4
Assignment
Your assignment:– Develop a revenue model for your content
distribution startup
Tasks:
– Define your approach
– Execute
– Deliver
5
an “MBA approach” to developing a revenue plan
Strategic Analysis
1. Vision, Mission, Objectives & Values
2. External Analysis
(e.g. Porter’s Five Forces; Value chain
analysis)
3. Internal Analysis
(e.g. SWOT analysis)
Practical Analysis
1. Identify Options
(e.g. Brainstorming)
2. Identify Criteria
(Driven by overall objectives:
Values, Vision, Mission, Goal)
3. Criteria matching
(e.g. weighting and
evaluating)
5. Selection 4. Verification
7
Backup slides
8
Relevant Trends
Cross-media content
User generated content Blogging & sharing
Media snackingMobile marketing
Mobile data usage Handset capabilities
9
External analysis
Five Forces model (to assess the industry and evaluate various threats)
Competitors
Threat of
New Entrants
Threat of
Substitutes
Power of
Suppliers
Power of
Buyers