Download - Kobus Smit Monetizing The Mobile Channel
![Page 1: Kobus Smit Monetizing The Mobile Channel](https://reader035.vdocuments.us/reader035/viewer/2022081816/5404a20b8d7f729b768b483e/html5/thumbnails/1.jpg)
1
Monetizing the mobile channel
Kobus Smit
“Oneday MBACrossMedia”
6 September 2007
Farcast – a case study
![Page 2: Kobus Smit Monetizing The Mobile Channel](https://reader035.vdocuments.us/reader035/viewer/2022081816/5404a20b8d7f729b768b483e/html5/thumbnails/2.jpg)
2
Question:
What do you learn when you do an MBA?
![Page 3: Kobus Smit Monetizing The Mobile Channel](https://reader035.vdocuments.us/reader035/viewer/2022081816/5404a20b8d7f729b768b483e/html5/thumbnails/3.jpg)
3
Farcast Case
Objectives:
1. Get to grips with the money-making opportunitiesin mobile content distribution
2. Get a taste of MBA-style case analysis
Farcast Case Materials:
![Page 4: Kobus Smit Monetizing The Mobile Channel](https://reader035.vdocuments.us/reader035/viewer/2022081816/5404a20b8d7f729b768b483e/html5/thumbnails/4.jpg)
4
Assignment
Your assignment:– Develop a revenue model for your content
distribution startup
Tasks:
– Define your approach
– Execute
– Deliver
![Page 5: Kobus Smit Monetizing The Mobile Channel](https://reader035.vdocuments.us/reader035/viewer/2022081816/5404a20b8d7f729b768b483e/html5/thumbnails/5.jpg)
5
an “MBA approach” to developing a revenue plan
Strategic Analysis
1. Vision, Mission, Objectives & Values
2. External Analysis
(e.g. Porter’s Five Forces; Value chain
analysis)
3. Internal Analysis
(e.g. SWOT analysis)
Practical Analysis
1. Identify Options
(e.g. Brainstorming)
2. Identify Criteria
(Driven by overall objectives:
Values, Vision, Mission, Goal)
3. Criteria matching
(e.g. weighting and
evaluating)
5. Selection 4. Verification
![Page 7: Kobus Smit Monetizing The Mobile Channel](https://reader035.vdocuments.us/reader035/viewer/2022081816/5404a20b8d7f729b768b483e/html5/thumbnails/7.jpg)
7
Backup slides
![Page 8: Kobus Smit Monetizing The Mobile Channel](https://reader035.vdocuments.us/reader035/viewer/2022081816/5404a20b8d7f729b768b483e/html5/thumbnails/8.jpg)
8
Relevant Trends
Cross-media content
User generated content Blogging & sharing
Media snackingMobile marketing
Mobile data usage Handset capabilities
![Page 9: Kobus Smit Monetizing The Mobile Channel](https://reader035.vdocuments.us/reader035/viewer/2022081816/5404a20b8d7f729b768b483e/html5/thumbnails/9.jpg)
9
External analysis
Five Forces model (to assess the industry and evaluate various threats)
Competitors
Threat of
New Entrants
Threat of
Substitutes
Power of
Suppliers
Power of
Buyers