k&ns 2
TRANSCRIPT
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PROJECT OF K&NS Food (Pvt) Ltd MUHAMMAD MAJID ID 5151 SHAHAB ID 4592
SAFE AND HEALTHY CHICKEN
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HISTORY• The year 1964; Pakistan a young independent nation forging
ahead towards a dream: self sufficiency in food production.• • Malnutrition remained a major problem and one out of four
children died before attaining the age of five. 80% of ailing children were affected with diseases caused by protein, vitamin and mineral deficiency.
• • Poultry production, the quickest and least expensive way of filling
the protein gap was planned to overcome malnutrition. Backyard poultry farming had to graduate to a more professional level.
• • January 1964, a young man, Khalil Sattar, still a college student,
had the vision to foresee a need to establish a poultry farm. His interest led him to start a small broiler farm of 1,000 chicks. Little had he known this
• flock was to become the foundation stone of K&N’s. • This was the simple, inspired and nationalistic beginning of K&N’s
with• a single-minded objective of providing better nutrition for Health
and Happiness of the Nation.
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PRODUCT OF K&NS• K&NS CHICKEN • SHAMI KABAB• CHICKEN TEMPURA• DELI LINE SANDWICHES• DELI LINE BREAKFAST SAUSAGE• DELI LINE EASY LUNCH• K&NS BREAD• HOT TENDERS• KOFTA KABAB• MUGHLAI TIKKA• CHICKEN BURGER• CHAPLI KABAB BURGER• QEEMA
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LINE EXTENSION OF READY TO COOK
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LINE EXTENSION OF READY TO COOK
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LINE EXTENSION OF READY TO COOK
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BRAND EXTENSION
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SALES PROMOTION
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Marketing Mix
PRODUCT.K&N’s markets layer and broiler hatching-eggs,
layer and broiler day-old chicks, poultry feed, processed chicken, and ready-to-cook & fully cooked chicken products
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PLACE
• K&N’s chicken products are available at K&N’s Chicken Stores and leading retailers and also delivered to quality and food-safety conscious institutions such as hotels, restaurants, airlines, clubs and international restaurant chains.
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PRICE
PRICINGK&NS more competitive as the fluctuations
in the market prices will be absorbed in thefinal selling pric
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PROMOTION
• K&NS Advertising – Through TV, Sign boards, Bill boards, Radio and Newspaper, Broachers, Posters Dummies and display stands
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BCG MATRIXK&NS
STARS
QUESTION MARKS
SEEKH KABAB BURGER PATTIES
FUN NUGGATS QEEMA
WHOLE CHICKEN ROOSTER
CASH COW DOG
KARACHI CUT TENDER
KAFTA CROQUETTES
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PRODUCT LIFE CYCLE
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ALLAH HAFIZ