knowledge ecology and comms for the knowledge hub

Knowledge Ecology

Local by Social and communications for the Knowledge Hub

Knowledge Hub Advisory Group, Dec 2010

Ingrid Koehler, LG Improvement and Development

Wednesday, 15 December 2010

Knowledge Ecology

• Culture change element of the Knowledge Hub

• Leveraging a change in technology to a change in behaviour

• Using the Knowledge Hub and Social Media and open data in general


A more social experience

App Store


A more inclusive experience


More permeable knowledge

community of practice

community of practice

networks on the web

established information sources

new information sources

“Localpedia” concept


Social media as catalyst

• rewarding sharing

• making knowledge more visible

• allowing anyone to be a thought leader

DSC_0440 by NikitaGubanov on Flickr


Social media as infrastructure

• Lowering the cost of networking

• Making knowledge more shareable

• Making knowledge more findable

• Moving toward collaborative knowledge


Open data as a catalyst

•Openness not just for citizens

•New approaches to benchmarking

1-11-10! by break things on Flickr


Challenges/opportunities• Time of significant

upheaval–30% 60% staff cuts–significant

reorganisation - “merging” several organisations with different cultures

–but need for more efficient knowledge transfer more key than ever

#230 You know you're not living in the city anymore when . . . by Mr Happy on Flickr


Inside the organisation

• Changing policy• Supporting skills• using new tools -

Yammer, Twitter, blogging

il bucco nero by Paolo Margari on Flickr


Outside the organisation• Supporting change• Using ‘traditional’

methods to support better use of social media

• Developing training?

Looking into the future by KaroliK on Flickr


Supporting ‘traditional’ methods of sharing

www.localbysocial.net http://socialmedia.21st.cc/

Commissioning new piece to celebrate collaboration and innovation


http://www.localby

http://www.localby

http://socialmedia.21st.cc

http://socialmedia.21st.cc

Local by social

Online conference

Regional roadshows

Community support


Local by social online

• 1100 people• 190+ councils• 27,000 page views• 1123 contributions

Tron and PacMan easter egg on by MAQ on Flickr


Learning assets

• Report of the conference localbysocial.net• Basis of wiki ‘public knowledge’

Chalk smiley face macro by Stevendepolo on Flickr


Key themes

10/365 (you hold the key) by jasleen kaur on Flickr


Networked governance

Branching Morphogenisis/ Jenny E Sabin by Ars Electronica on Flickr


redefining the hard to reach

margot the light by shoothead on Flickr


A lever for change

Striped skunk at London Zoo by Baby Dinosaur on Flickr


new models of delivery

Open 25 hours by Maura Johnson on Flickr


http://www.flickr.com/photos/37996573345@N01/251021931/

http://www.flickr.com/photos/37996573345@N01/251021931/

looking at the numbers

Numbers by KrissyHo on Flickr


Communications campaigns

• events• think pieces• using social media effectively• demonstrably modelling behaviour• engaging use in the Knowledge Hub


Riding the wave

Riding the perfect wave by San Diego Shooter on Flickr


Celebrating the successes

Sky full of sparkles by Lisi~ on Flickr


What else can we do?

• How can we help people change knowledge sharing behaviour?

• How can we engage champions more effectively?

• How can we communicate more widely and deeply?

• How can we leverage tech to accelerate the pace of change?


Finding me

• www.twitter.com/ingridk• www.slideshare.net/ingrid_k• www.ideapolicy.wordpress.com• www.local.gov.uk/knowledgehub• http://bit.ly/KHubCoP• www.ingridkoehler.com


http://www.twitter.com/ingridk

http://www.twitter.com/ingridk

http://www.slideshare.net/ingrid_k

http://www.slideshare.net/ingrid_k

http://www.ideapolicy.wordpress.com

http://www.ideapolicy.wordpress.com

http://www.local.gov.uk/knowledgehub

http://www.local.gov.uk/knowledgehub

http://tinyurl.com/KHubCoP

http://tinyurl.com/KHubCoP

http://www.ingridkoehler.com

http://www.ingridkoehler.com