"knowing your customers before it's too late" sema education days 2014
DESCRIPTION
Slides used in my talk for SEMA Education Days, on November 4, 2014 in Las Vegas at SEMA Show 2014.TRANSCRIPT
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Tim Hayden - SEMA Education Days 2014 - Las VegasThe Mobile Commerce Revolution
Knowing Your Customers Before
It’s Too LateTim Hayden - @thetimhayden
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The Mobile Commerce Revolution
But, first…
…a History Lesson
Tim Hayden - SEMA Education Days 2014 - Las Vegas
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The Mobile Commerce Revolution
What’s Up With
Mobile Commerce?
Tim Hayden - SEMA Education Days 2014 - Las Vegas
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“we$are$the$innovators$they$are$the$imitators”
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COMMERCE$EVERYWHERE
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The Mobile Commerce Revolution
How to Leverage Mobile Commerce
Tim Hayden - SEMA Education Days 2014 - Las Vegas
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1:1
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STRATEGY
!
Before
!
TECHNOLOGY
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GO OFFLINE
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GO OFFLINE
Consider!indoor/outdoor,!direct!mail….with!mobile!calls7to7action.!Think$“Line$of$Sight”
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TEST,$AND…
…TEST$AGAIN
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Where$Tomorrow’s$Consumers$
Creators$are$Today
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CONVERT…
…WHERE$THEY$ARE
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EXPLORE$PAYMENT$OPTIONS
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Follow The Customer First, Then The Data.
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The Mobile Commerce RevolutionTim Hayden - SEMA Education Days 2014 - Las Vegas
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The Mobile Commerce RevolutionTim Hayden - SEMA Education Days 2014 - Las Vegas
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The Mobile Commerce Revolution
And, Most of all…
Tim Hayden - SEMA Education Days 2014 - Las Vegas
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BUILD
RELATIONSHIPS
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ENGAGEMENT'TRIGGERS'Behavioral!
Technological!
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TYPICAL(ENGAGEMENT(PATH(
Trigger Generate Rich Media
Generate Opt-In &
CRM Data
Amplify
Display
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Everyone
Is$a
NORM.
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Anyone$can$be…
$CLIFF.
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The Mobile Commerce Revolution
The Mobile Commerce Revolution
Tim Hayden - SEMA Education Days 2014 - Las Vegas