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Tim Hayden - SEMA Education Days 2014 - Las VegasThe Mobile Commerce Revolution
Knowing Your Customers Before
It’s Too LateTim Hayden - @thetimhayden
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The Mobile Commerce Revolution
But, first…
…a History Lesson
Tim Hayden - SEMA Education Days 2014 - Las Vegas
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The Mobile Commerce Revolution
What’s Up With
Mobile Commerce?
Tim Hayden - SEMA Education Days 2014 - Las Vegas
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“we$are$the$innovators$they$are$the$imitators”
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COMMERCE$EVERYWHERE
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The Mobile Commerce Revolution
How to Leverage Mobile Commerce
Tim Hayden - SEMA Education Days 2014 - Las Vegas
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1:1
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STRATEGY
!
Before
!
TECHNOLOGY
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GO OFFLINE
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GO OFFLINE
Consider!indoor/outdoor,!direct!mail….with!mobile!calls7to7action.!Think$“Line$of$Sight”
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TEST,$AND…
…TEST$AGAIN
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Where$Tomorrow’s$Consumers$
Creators$are$Today
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CONVERT…
…WHERE$THEY$ARE
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EXPLORE$PAYMENT$OPTIONS
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Follow The Customer First, Then The Data.
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The Mobile Commerce RevolutionTim Hayden - SEMA Education Days 2014 - Las Vegas
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The Mobile Commerce RevolutionTim Hayden - SEMA Education Days 2014 - Las Vegas
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The Mobile Commerce Revolution
And, Most of all…
Tim Hayden - SEMA Education Days 2014 - Las Vegas
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BUILD
RELATIONSHIPS
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ENGAGEMENT'TRIGGERS'Behavioral!
Technological!
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TYPICAL(ENGAGEMENT(PATH(
Trigger Generate Rich Media
Generate Opt-In &
CRM Data
Amplify
Display
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Everyone
Is$a
NORM.
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Anyone$can$be…
$CLIFF.
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The Mobile Commerce Revolution
The Mobile Commerce Revolution
Tim Hayden - SEMA Education Days 2014 - Las Vegas