know your vote

Launching in Colleges - Summer 2011

Know Your VoteKnow Your Vote

Know Your VoteMake Noise. Be Heard.

A non-partisan campaign at a grassroots level, Know Your Vote harnesses chapter model infrastructure and an interactive web based platform to engage India’s youth and get them politically involved to bring about sustainable change across India.

Dhruv [email protected]

+1 (202) 277 1881

mailto:[email protected]


Know Your Vote

Investor Highlights Assessed and synthesized best practices for political

awareness campaigns around the world Developed a unique hub-and-spoke business model,

never used in this field before, to harness benefits of both top-down and bottom-up approaches

Unconventional negative information campaign to draw in youth interest and get them to sign up

Scalable model with huge potential for low cost amplification

Low financial investment with large social returns

Case Overview Challenges Approaches FrameworkCase Overview Problem Proposal ImplementationCase Overview Problem Solutions BudgetProblem Mission and Vision Solution Market Size Risks and

AssumptionsTimeline and Financials


Know Your Vote

The Problem

Voter Apathy amongst India youth

Rampant corruption within the government

Zero accountability

Voter Apathy

Corruption

The primary reason for voter apathy is that citizens have no faith in their politicians and hence have no inclination to

participate. This results in corrupt officials getting elected time and again. This creates a constant cyclical relationship

between voter apathy and corruption.

Case Overview Challenges Approaches FrameworkCase Overview Problem Proposal ImplementationCase Overview Problem Solutions BudgetProblem Mission and Vision

Risks and Assumptions

Timeline and FinancialsSolution Market Size


Know Your Vote

The Background26th November,

2008Terrorist Attacks Serve as catalyst

Today,Know Your Vote

to serves as Catalyst


Know Your Vote

Mission and Vision

To create long term and sustainable change in the mindset of India’s youth by increasing political awareness and stimulating

those individuals to make educated voting decisions.

To empower the Indian population to demand accountability from the government, while giving Indian youth the foundation

to become tomorrow’s politicians by enhancing political awareness.

We envision ‘Know Your Vote’ to be the voice of the Indian Youth

Mission:

Vision:

Case Overview Challenges Approaches FrameworkCase Overview Problem Proposal ImplementationCase Overview Problem Solutions BudgetProblem Mission and Vision Branding Solutions Risks and

AssumptionsTimeline and FinancialsSolution Market Size


Know Your Vote

Grassroots effectiveness

Enables Scalability

at low cost

Mass Mobilization

Local and National

Partnerships

Hub and Spoke

Top-Down Approach

Bottom-Up Approach

SOLUTION• Use Hub-and-Spoke model

to maximize top-down and bottom-up approaches.

• Top-down benefits- Enables mass mobilization

- Consistent branding- Scalable- Enables easy expansion- Enables bigger partnerships

and allows more visibility- Enhance operating

efficiency

- Bottom-Up Approach- Grassroots effectiveness- Customization on a local

scale- Harness local partnerships


Know Your Vote

How? Educate & Empower.

Weekly developments: Discuss current local issues to keep youth engaged

Scam of the Month: Highlight rampant corruption prevalent currently

Monthly debates, discussions and forums: Encourage independent thought and research

Corruption Tracker: Showcase economic impact of corruption Enhance voting mindset: Implement regular polls to keep

youth in the habit of voting Petitions and Peaceful Demonstrations: Demand change as

a single unified voice, unique ‘virtual protests’ Voter Campaigns: Encourage voter registration and educated

voting

Case Overview Challenges Approaches FrameworkCase Overview Problem Proposal ImplementationCase Overview Problem Solutions BudgetProblem Mission and Vision Branding Risks and

AssumptionsTimeline and FinancialsSolutionSolution Market Size


Know Your Vote

Market Size1,000,000,000+ ~50%Number of Indians

Percentage of Indians below the age of 25

~35%Percentage of Individuals under the age of 25 who

don’t vote

500,000,000Number of Indians below the

age of 25

175,000,000Total Market

1% of this market = 1.75 Million People.25% of this market = 44 Million People.




Know Your Vote

“It’s a great idea. Though everyone complains about the poor functioning of the government, no one wants to help improve the situation even in the smallest way they can. Political awareness amongst college students and the youth is a good way to start.”

- Urshila Shrikhande, Third Year

“It sounds like an interesting idea. Though political

awareness is something everyone is trying to create, especially amongst the youth, if college

students were to do it, it would probably have more of an

impact.”- Pratim Bezbaruah,

Third Year

“Actions speak louder than words. If the youth wants to make a change, they

have to get up and start doing it themselves. Everyone finds it easy to

complain, but no one stands up to make a change. Even the option of a blank

vote would at least be an effort on their part.”

- Samarth Mehta, Third Year

“It’s a very good idea. It would be a free forum for political discussion for the youth, which is very important in order to create awareness and

instigate political changes.”- Avik Ashar, First Year


Know Your Vote

Risks and Mitigating Strategies Raising the capital required to begin

Received $1000 grant from Ashoka Fundraising plan development underway

Cultural and language barriers between Know Your Vote representatives and students Grassroots approach solves this issue

Quality control issues Central hubs maintain consistency amongst chapters Effective communication of standards and expectations

Students’ time commitments Effective selection of leaders




Know Your Vote

Timeline

TIMELINE Today Summer 2011 1 years 3 years 6 years

Chapters Live Blog, FB Page, Twitter

Launch Beta Model

Establish Regional Presence

Establish National Presence

Website Development Underway Monitor Traffic Consider

Monetizing Link to Google

Observe Progress

Tweak Business Plan, if necessary

See post-election measures

Gauge feedback

Assess Success Measures

ACTION POINTS

Launch Website

Establish city wide presence

TIMELINE Today Summer 2011 1 years 3 years 6 years


Assumptions

Hire Regional ManagerMarket Aggressively

Expand Staff

Timeline and FinancialsSolution Market Size Solution Market Size


Know Your Vote

Financials

Year 1 Year 2 Year 3 Year 4 Year 5

-40,000

-20,000

0

20,000

40,000

60,000

80,000

100,000

120,000

-21100

-3200 -4970

7471 3500500 200010000

50000

100000

21600

520014970

42529

96500

Net Income Revenues


Know Your Vote

Proposed Social Benefits & Measures

VALUE PROPOSITION: Revolutionizes Indian youth’s outlook on politics and Influences tomorrows

leaders to be more aware of their community By making the youth more politically aware, increases chances that they

will run for public office bringing about changes on a macro level Fosters a sense of youth empowerment and opens a window of change that

is both credible and inclusive


Assumptions

Short Term Measures Number of Chapters Number of Members $$ Raised through

Donations Size of Donor Base Event TurnoutBrand Recognition

Long Term Measures Surveys to gauge changes

in Youth Mindset and Behavior

Alumni contributions to society

Youth Voter TurnoutBrand Perception

Timeline and Financials


Know Your Vote

Questions?

Dhruv Sarin

CEO & Founder

Know Your Vote

[email protected]


AssumptionsMarket Need and Timelines

Management Team

Dhruv Sarin, Founder & CEO Tarini Kumar, VP Communications Sanjay Bhatia, VP Development Sravya Darse, VP Operations Mahika Parikh, VP Programming Rhea Tibrewala, VP Outreach Trishla Selarka, VP Research Team

Akhil Rajani, Marketing Head

A $15,000 investment today can provide a solution that can affect the

lives of over a billion people.

know your vote

Documents

colleges summer

indian youth mission

mindset of indias youth

upscalable model

business model

political awareness

indian population

sustainable change